Expert insights. Personalized for you.
Loyalty initiatives have been traditionally considered a better fit in the B2C rather than B2B space. With long, complex sales cycles and buyers that aren’t as responsive to discounts and coupons, many B2B marketers have rejected the concept of loyalty programs. MORE
Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Companies need to start by understanding how their interactions are meeting the functional, accessible and emotional expectations of their customers through a ‘voice of the customer’ program,” suggests Aimee. MORE
Loyalty, especially brand loyalty, seems to be a trait that is not only hard to encourage within your audience, but one they seem to be actively avoiding. The more loyalty your customers feel, the more likely they are choose you over competitors. MORE
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. B2B Loyalty, The B2C Way. MORE
One powerful solution is to create interactive content. According to a recent Demand Gen Report , 51% of buyers find interactive content helpful when tackling business challenges. Interactive content can be more engaging, useful, and easier to access than static content. MORE
Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. 14 Ways to Improve Customer Loyalty During COVID-19. MORE
Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors. MORE
Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient. MORE
In this sense, it is interesting to ask: how to gain the reader’s loyalty? The answer begins to be formulated when we carefully look at the definition of “loyalty” In this way, it is possible to start discussing how to improve results and retain visitors on the website. MORE
Consider producing them in a variety of formats, from static pdf documents to interactive quizzes and listicles. Learn what you can in person as well as from emails and social media interactions to identify trends and topics that you can transform into engaging content. There are lots more ways to beef up your customer retention, loyalty and advocacy programs. The post 5 Ways Content Can Boost Customer Loyalty appeared first on Content4Demand. MORE
Creating a strong bond of loyalty. While the world of B2B can be perceived as lacking in warmth and perhaps even superficial at times, there are tremendous opportunities to create bonds of loyalty between two B2B organizations. Such connections produce loyalty. MORE
Loyalty is the answer. Brands investing in customer loyalty can help drive engagement and retention and attract new customers simply by designing a program that rewards existing customers and appeals to new ones. Customers expect special treatment in exchange for their loyalty. MORE
The Loyalty Challenge. Loyalty is extremely difficult for telecommunications brands to attain, especially due to the lack of differentiation in the product and service offerings. Brands, such as T-Mobile, are leveraging loyalty initiatives to remind their customers that they value them. MORE
Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. The most effective strategy for building loyalty in your customer base is to develop a relationship that’s based on engagement, and optimizes each customer interaction. MORE
But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! MORE
Interactive content is a marketing trend that has grown considerably in recent years. Interactive content metrics are part of the process of evaluating the results from implementing this strategy. We will cover: Why use an interactive content strategy? MORE
Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy. Customer advocacy is crucial to any brand’s success, however, the value of converting brand loyalty into long-term customer advocacy is a every marketer’s dream. Be real with your marketing and customer interactions. MORE
It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. Those generalized personas were a boon for businesses when loyalty programs were in their infancy, but in today’s data-rich age, an evolved loyalty program will put that data to work in order to hyper-personalize individual customer experiences. to earn 10 loyalty points. MORE
30-second summary: Cheetah Digital, a cross-channel customer engagement solution, was hired by Donatos Pizza to create a loyalty program leveraging their technology, Cheetah Digital. Jon Siegal, Cheetah’s VP of Global Loyalty and Sales, spoke to ClickZ about the program. MORE
M ultichannel loyalty and engagement solutions make it possible for CPG brands to not only collect purchase data, but combine that information with engagement measures to obtain a consolidated view of consumers. ” Customer Loyalty MORE
By investing in Interactive Marketing. The production of interactive content offers the consumer an extremely engaging environment, making them a part of their own experience. . The interaction results in several benefits, which we will address in this text. Loyalty building. MORE
It’s no secret that consumers are interacting with brands across many different touchpoints and channels today, and batch & blast communications have become a thing of the past. Reward your best customers using your loyalty program to gather UGC. MORE
This is where Interactive Marketing comes in. By using elements with traits of interactivity, it’s possible to optimize all stages of your sales funnel, from attraction to conversion, through nurturing. In this post, you will find out: What is Interactive Marketing? MORE
Those businesses who have made the right moves to be helpful and be a light for customers going through an incredibly difficult time will have taken customer trust and loyalty to levels rarely seen except by the oldest and strongest brands. MORE
Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs. Define your loyalty program objectives. ” Customer Loyalty MORE
To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Consumers have high expectations when it comes to loyalty programs, as a result brands must demonstrate relevance. MORE
Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue. MORE
How AI Can Help You Improve Customer Loyalty. In this article, we’ll take a look at six ways that AI can help you improve your customer loyalty. Personalization is extremely important for customer loyalty. This, in turn, may improve your customer loyalty. MORE
Tracking customer interactions is one of the biggest challenges for businesses today. However, few businesses manage to track all of their customer interactions across these channels. The Benefits of Tracking All Customer Interactions. Increase loyalty and retention. MORE
Research published in the Nielsen Global Consumer Loyalty Survey has found that 33% of European consumers (36% in the US) say they love to try new brands, while a further 56% – although more loyal – also admit that they can ‘be moved to experiment.’. In the brand disloyalty context, Nielsen also finds that trust-building through social engagement, interaction, social responsibility and transparency is vital too. Loyalty is changing and it’s easy to see why. MORE
Consumer expectations set the bar for customer experiences which directly impact brand loyalty. 90% of customers expect consistent brand interactions across channels. Most brands are moving towards adopting an omnichannel loyalty approach. MORE
What is brand loyalty? Brand loyalty is the act of repeatedly purchasing goods and services from the same provider. Companies can cultivate brand loyalty by giving customers a reason to return time after time. Benefits of brand loyalty. Examples of brand loyalty. MORE
Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. TABLE OF CONTENTS: What Is Interactive Content? Interactive Video. MORE
But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What is customer loyalty? MORE
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers. But as buying has become more complex, businesses have developed additional strategies to deepen customer relationships and engender loyalty. MORE
A single interaction like this may not be enough for someone to choose another business, but over time, these events can drive customers to spend their dollars elsewhere. The example below shows an interaction I had with one of my favorite clothing companies. MORE
The following are strategies to launch your customer loyalty. The experience of your customers ranks the highest to increase the amount of loyalty and trust. This tip is even more important for employees that remain constant with interactions with your customers. Loyalty Programs. Loyalty programs can be the customer earning redeemable points they can use in exchange for a number of purchases they spend in your business. MORE
30+ Customer Loyalty Statistics That Reveal Why Customers Come Back [Issue-wise Break down]. Now since getting customers doesn’t seem that easy, we are here with some super interesting customer loyalty statistics to reveal what makes customers become loyal to a brand. MORE
Oracle
MARCH 17, 2020
The Loyalty Challenge. Loyalty is extremely difficult for telecommunications brands to attain, especially due to the lack of differentiation in the product and service offerings. Brands, such as T-Mobile, are leveraging loyalty initiatives to remind their customers that they value them.
Oracle
FEBRUARY 21, 2020
Loyalty is the answer. Brands investing in customer loyalty can help drive engagement and retention and attract new customers simply by designing a program that rewards existing customers and appeals to new ones. Customers expect special treatment in exchange for their loyalty.
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Tony Zambito
NOVEMBER 18, 2020
Creating a strong bond of loyalty. While the world of B2B can be perceived as lacking in warmth and perhaps even superficial at times, there are tremendous opportunities to create bonds of loyalty between two B2B organizations. Such connections produce loyalty.
Oracle
MARCH 4, 2020
Consumer expectations set the bar for customer experiences which directly impact brand loyalty. 90% of customers expect consistent brand interactions across channels. Most brands are moving towards adopting an omnichannel loyalty approach.
Oracle
FEBRUARY 15, 2020
Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient.
Oracle
APRIL 1, 2020
Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs. Define your loyalty program objectives. ” Customer Loyalty
Oracle
APRIL 13, 2020
To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Consumers have high expectations when it comes to loyalty programs, as a result brands must demonstrate relevance.
Oracle
JUNE 10, 2020
M ultichannel loyalty and engagement solutions make it possible for CPG brands to not only collect purchase data, but combine that information with engagement measures to obtain a consolidated view of consumers. ” Customer Loyalty
Oracle
APRIL 1, 2019
It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. Those generalized personas were a boon for businesses when loyalty programs were in their infancy, but in today’s data-rich age, an evolved loyalty program will put that data to work in order to hyper-personalize individual customer experiences. to earn 10 loyalty points.
RockContent
OCTOBER 13, 2020
But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What is customer loyalty?
Single Grain
JULY 16, 2020
Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. 14 Ways to Improve Customer Loyalty During COVID-19.
|
Zoominfo
SEPTEMBER 4, 2019
But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty!
RockContent
OCTOBER 30, 2020
By investing in Interactive Marketing. The production of interactive content offers the consumer an extremely engaging environment, making them a part of their own experience. . The interaction results in several benefits, which we will address in this text. Loyalty building.
Oracle
MARCH 15, 2020
It’s no secret that consumers are interacting with brands across many different touchpoints and channels today, and batch & blast communications have become a thing of the past. Reward your best customers using your loyalty program to gather UGC.
Influitive
OCTOBER 11, 2015
Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Companies need to start by understanding how their interactions are meeting the functional, accessible and emotional expectations of their customers through a ‘voice of the customer’ program,” suggests Aimee.
ClearVoice
APRIL 2, 2021
What is brand loyalty? Brand loyalty is the act of repeatedly purchasing goods and services from the same provider. Companies can cultivate brand loyalty by giving customers a reason to return time after time. Benefits of brand loyalty. Examples of brand loyalty.
Influitive
APRIL 22, 2015
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. B2B Loyalty, The B2C Way.
RockContent
OCTOBER 27, 2020
In this sense, it is interesting to ask: how to gain the reader’s loyalty? The answer begins to be formulated when we carefully look at the definition of “loyalty” In this way, it is possible to start discussing how to improve results and retain visitors on the website.
Biznology
NOVEMBER 21, 2012
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers. But as buying has become more complex, businesses have developed additional strategies to deepen customer relationships and engender loyalty.
Oracle
MAY 1, 2015
Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue.
Single Grain
JANUARY 17, 2020
How AI Can Help You Improve Customer Loyalty. In this article, we’ll take a look at six ways that AI can help you improve your customer loyalty. Personalization is extremely important for customer loyalty. This, in turn, may improve your customer loyalty.
Content4Demand
APRIL 12, 2019
Consider producing them in a variety of formats, from static pdf documents to interactive quizzes and listicles. Learn what you can in person as well as from emails and social media interactions to identify trends and topics that you can transform into engaging content. There are lots more ways to beef up your customer retention, loyalty and advocacy programs. The post 5 Ways Content Can Boost Customer Loyalty appeared first on Content4Demand.
Outgrow
AUGUST 27, 2020
30+ Customer Loyalty Statistics That Reveal Why Customers Come Back [Issue-wise Break down]. Now since getting customers doesn’t seem that easy, we are here with some super interesting customer loyalty statistics to reveal what makes customers become loyal to a brand.
MakesBridge
JUNE 22, 2018
The following are strategies to launch your customer loyalty. The experience of your customers ranks the highest to increase the amount of loyalty and trust. This tip is even more important for employees that remain constant with interactions with your customers. Loyalty Programs. Loyalty programs can be the customer earning redeemable points they can use in exchange for a number of purchases they spend in your business.
ClickZ
MAY 15, 2020
30-second summary: Cheetah Digital, a cross-channel customer engagement solution, was hired by Donatos Pizza to create a loyalty program leveraging their technology, Cheetah Digital. Jon Siegal, Cheetah’s VP of Global Loyalty and Sales, spoke to ClickZ about the program.
RockContent
JUNE 15, 2020
This is where Interactive Marketing comes in. By using elements with traits of interactivity, it’s possible to optimize all stages of your sales funnel, from attraction to conversion, through nurturing. In this post, you will find out: What is Interactive Marketing?
Single Grain
OCTOBER 20, 2020
Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. TABLE OF CONTENTS: What Is Interactive Content? Interactive Video.
ClickZ
JULY 29, 2019
Research published in the Nielsen Global Consumer Loyalty Survey has found that 33% of European consumers (36% in the US) say they love to try new brands, while a further 56% – although more loyal – also admit that they can ‘be moved to experiment.’. In the brand disloyalty context, Nielsen also finds that trust-building through social engagement, interaction, social responsibility and transparency is vital too. Loyalty is changing and it’s easy to see why.
Measure Up Marketing
MARCH 3, 2014
Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors.
Nuvi
FEBRUARY 18, 2020
Loyalty, especially brand loyalty, seems to be a trait that is not only hard to encourage within your audience, but one they seem to be actively avoiding. The more loyalty your customers feel, the more likely they are choose you over competitors.
Oracle
AUGUST 13, 2015
Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy. Customer advocacy is crucial to any brand’s success, however, the value of converting brand loyalty into long-term customer advocacy is a every marketer’s dream. Be real with your marketing and customer interactions.
SmartBug Media
JULY 31, 2020
A single interaction like this may not be enough for someone to choose another business, but over time, these events can drive customers to spend their dollars elsewhere. The example below shows an interaction I had with one of my favorite clothing companies.
RockContent
JUNE 18, 2020
Interactive content is a marketing trend that has grown considerably in recent years. Interactive content metrics are part of the process of evaluating the results from implementing this strategy. We will cover: Why use an interactive content strategy?
Marketo
JUNE 2, 2020
Those businesses who have made the right moves to be helpful and be a light for customers going through an incredibly difficult time will have taken customer trust and loyalty to levels rarely seen except by the oldest and strongest brands.
Kaon
MARCH 24, 2016
Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. The most effective strategy for building loyalty in your customer base is to develop a relationship that’s based on engagement, and optimizes each customer interaction.
Marketing Insider Group
FEBRUARY 17, 2021
One powerful solution is to create interactive content. According to a recent Demand Gen Report , 51% of buyers find interactive content helpful when tackling business challenges. Interactive content can be more engaging, useful, and easier to access than static content.
QuanticMind
JUNE 24, 2020
Tracking customer interactions is one of the biggest challenges for businesses today. However, few businesses manage to track all of their customer interactions across these channels. The Benefits of Tracking All Customer Interactions. Increase loyalty and retention.
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