Add YouTube Closed Captioning—Create 30 Million Opportunities
JANUARY 18, 2016
Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends for 2016. How To Add Subtitles & Closed Captions To Your YouTube Videos.
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. Users interact and consume content on each of these social media channels differently. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation.
The Ultimate Cheat Sheet for Mastering LinkedIn
AUGUST 23, 2011
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. To help you master LinkedIn , below is our ultimate list of 20 awesome tricks you've likely overlooked. 20 Hidden LinkedIn Tricks.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.
A good reputation online is an essential marketing strategy
OCTOBER 30, 2012
The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.
11 Reasons Your LinkedIn Company Page Sucks
NOVEMBER 18, 2011
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. 11 Reasons Your LinkedIn Company Page Sucks. and company (HubSpot, LinkedIn, etc.).
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. YouTube Marketing Tactics.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN: Had to be converted to social selling.
Five Ways to “Get Real” With B-to-B Social Media
FEBRUARY 29, 2012
First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Post regular status updates in the micro-blog area LinkedIn provides. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
Lets talk YouTube for a minute. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Like a poorly designed website, an unkempt YouTube channel contributes to a negative brand connotation. Put it on LinkedIn in.
Tackling social media: don’t do it all!
JUNE 4, 2015
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Twitter allows businesses to interact with consumers in real time. LinkedIn: LinkedIn is used to connect business professionals.
Google+ on its Third Birthday
JULY 1, 2014
It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. No, not even LinkedIn or Twitter.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?)
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Increased engagement (number, depth and quality of interactions with customers and prospects). LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Video / YouTube.
8 Share Spiking Tips For Empire Avenue
APRIL 25, 2011
Part game, part ratings system, Empire Avenue works by allowing users to create a ticker linked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. LinkedIn. by Jesse Noyes | Tweet this.
3 factors in winning the social media horse race
AUGUST 23, 2011
Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. Blogging Latest Post Social Media B2B marketing Blog Facebook Google LinkedIn social media management social media strategy Social network Tumblr Twitter YouTubeSeems everyone has an opinion about Google’s G+.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Interact (e.g., The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection.
What Your Business Needs To Know About Google+
JULY 8, 2011
Google+ is aiming at Facebook, LinkedIn and Twitter users. But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system.
Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn
MAY 24, 2012
If you’re like most Internet users out there, you probably think of LinkedIn as the world’s largest career-oriented social network. What you may not realize, though, is that LinkedIn can be far more than just a networking site for job seekers.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. Advertise on YouTube.
7 B2B Social Media Sins
DECEMBER 14, 2011
While there are a number of tools like Hootsuite and Buffer that allow you to automate your social media posts in advance, it is important to not forget the human element of social media in the way you interact and engage with your social media audience.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising.
14 Awesome Google Labs Experiments You May Have Missed
JULY 18, 2011
Google provides a number of publicly available datasets and arranges the data in interactive charts. Ever wonder what different groups like on YouTube? With YouTube Insights for Audience , you can get an idea. LinkedIn.
How to Create the Perfect Social Media Posts – Part 1
AUGUST 19, 2016
In this 2-part series, this week I’ll be giving you a quick primer on how to create the perfect post on LinkedIn, Blogging, YouTube, Vine, and Instagram. LinkedIn. YouTube. Expanding into video may seem daunting, but YouTube is an immensely popular platform that offers some great marketing opportunities. What makes a good YouTube video? Include a call to action that invites the viewer to interact further with you and your company.
What exactly is a social graph?
APRIL 18, 2012
In LinkedIn, they make this explicit, showing you that you are a second- or third-level connection with someone else and they let you introduce yourself through your first level connections. They have relationships through LinkedIn or Google+ or Twitter or e-mail or (God forbid) real life.
18 Ways To Build Trust Within Your Online Network
AUGUST 5, 2015
If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Rate a good video from one of your that was published on YouTube. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+).
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Social media monitoring is vital for virtually every B2B or B2C brand.
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
NOVEMBER 10, 2016
Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise.
MarTech: Top 100 Influencers and Brands
JANUARY 18, 2017
Scott Brinker – Co-founder & CTO of ion interactive ; Editor of chiefmartec.com ; Program Chair of MarTech. LinkedIn Marketing. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives.
What’s New in Social? Video Takes Center Stage
Modern B2B Marketing
AUGUST 15, 2016
Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects. YouTube Jumps on the Mobile Live Streaming Bandwagon. LinkedIn Finally Takes the Leap Into Video.
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. Then he’ll reach out to them on LinkedIn. “A
20 Twitter Tricks for B2Bers Who Want to Up Their Game
NOVEMBER 1, 2016
You can even make your own animated GIFs from YouTube videos with FreeGifMaker.me. Word to the wise: Get permission from the YouTube video creator before you publish the GIF. But its a way to still share other peoples content 80% of the time, while promoting your own content in the one or two hot spots during the day when you get the most interaction. Use your Twitter connections to warm up your LinkedIn connection pitches.
58 Best Marketing Tools to Build Your Strategy in 2017
MAY 1, 2017
Maybe your strategy is just to put a YouTube video embed on one of your blog posts or landing pages. Youtube. YouTube is becoming more and more important to marketers lean more heavily on video-based content. Linkedin. LinkedIn. Linkedin. LinkedIn.
8 Killer Tips for Harnessing the Power of SlideShare
APRIL 6, 2016
Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. Create an interactive experience. Most recently, it added multimedia capabilities, giving marketers tools to make their presentations highly interactive.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.
7 Ways HR Can Use Video to Better Engage and Hire Top Talent
NOVEMBER 3, 2016
The play button and YouTube logo are probably so familiar to you that you could describe what they look like without looking. So many videos live on YouTube, even company videos that are embedded from YouTube on company websites. There’s a reason why we see video everywhere.
5 Social Media Savvy Nonprofits
APRIL 28, 2011
Get Schooled regularly posts photos, video and interactive kids. With over 13,000 subscribers to its YouTube channel and more than 3.6 LinkedIn. by Jesse Noyes | Tweet this.
Three Tips for Boosting SEO with Social Media
AUGUST 25, 2016
Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. So put extra effort into building genuine conversations and interaction with your followers.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.