How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
They need to go beyond content aggregation to conversation aggregation, facilitating not only publishing but also interactivity. Last week I asked the question: will content marketing kill trade publications ?
The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
How to keep costs down Use interactivity and integration with back-end systems (e.g. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North.
Best of 2008: Interactive PR, Part 2
MAY 4, 2009
What are the best (and worst) practices in interactive PR? Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. SEO social media interactive PR? SEO social media interactive PR?
Best of 2008: Interactive PR, Part 1
JANUARY 20, 2009
The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" detailing six ways to measure the impact of interactive PR, from links and increased traffic to SEO rank and increases in offline inquiries. Tags: Interactive PR
The New "Relations" in Interactive PR
OCTOBER 11, 2007
and interactive PR has added two new "relations" to the mixâ€”let's call them market relations and blogger relations. give forward-thinking PR professionals new ways to build awareness and corporate credibility through market relations and blogger relations. ** technorati tags: public relations, PR, market relations, blogger relations, interactive PR, web 2.0, tags: public relations, PR, market relations, blogger relations, interactive PR, web 2.0,
Social Media Relations vs. Traditional PR Skills
APRIL 22, 2009
Conversational style —PR people used to interact primarily with industry journalists. Pitching" and "spinning" were terms often used (not always with a positive connotation) to describe much of that interaction. Tags: Interactive PR Web 2.0
Don't They Know Who You Are? Why Reputation Management is Critical
JANUARY 5, 2009
Tags: Interactive PR Web 2.0
Generating Word of Mouth Buzz through Interactive PR
JULY 9, 2007
There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. So what is interactive PR exactly? But in short, interactive PR is about rethinking your PR strategy. And most importantly, give them news and information worth sharing. ** technorati tags: interactive PR, Seana Mulcahy, MediaPost, David Meerman Scott, The New Rules of Marketing & PR, book, Six Pillars blog, social media, Web 2.0
The Social Media Email Signature
SEPTEMBER 18, 2008
Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact.
Blogger Outreach for PR - Worst Practices
SEPTEMBER 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it.
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. To Interact with Prospects Just as many of your customers are probably on Twitter, so are your prospects.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.
Six Ways to Produce Online Video on a Budget
JANUARY 5, 2010
Captivate offers greater options for interactivity, but also a significantly higher price tag. Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.)
How to Get Bloggers to Write About You
JULY 16, 2008
Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year.
How to Suck at Twitter (And Still Look Successful)
DECEMBER 14, 2009
Two more areas to get right: Automate Everything Hey, just because they call it "social" media doesn't mean you have to actually interact with anyone, right?
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
After noting that no "even 'somewhat' acceptable method for calculating marketing ROI" exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions.
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
This doesn't mean you should only interact with people you know personally, of course (social media is about expanding your network after all), but it's best to know something about the person. Is Big Brother watching you?
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue?
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Skimmer Skimmer is a free Adobe AIR desktop application designed to organize your social media activities and make interaction easier by aggregating your friends' feeds from Twitter, Flickr, Facebook, YouTube, and Blogger on one screen. Looking for a slick tool to easily build branded widgets?
Best of 2009 (So Far): Blogging for Business, Part 1
OCTOBER 13, 2009
10 ways to increase the number of blog comments by How to Make My Blog Marko Saric offers tips for making your blog more interactive and conversational by generating more comments, such as asking questions, thanking your commenters, and commenting on other blogs.
Blogger Outreach for PR: The Importance of Follow-Up
APRIL 24, 2008
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list.
A Better Way to Launch New Products - Rolling Thunder
SEPTEMBER 23, 2009
As Rebel puts it, "Successful launches leverage a series of interactions, laying the foundations for market success before the ‘announcement’ ever happens.
Best of 2008: Amusing, Creative and Just Plain Odd, Part 2
SEPTEMBER 16, 2009
Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common?
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you make more efficient use of social media? How can you optimize your use of social networking tools like Twitter and LinkedIn?
Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
AUGUST 24, 2009
Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common?
Best of 2008: Random but Interesting, Part 2
AUGUST 31, 2009
Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!
Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa
JULY 23, 2009
Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle.
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position?
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009
A low-cost web analytics package with features that can't be matched by that free one everybody uses. A search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools.
Best of 2008: Strategy and Branding, Part 2
JULY 20, 2009
Social Networking or Social Notworking?
JUNE 22, 2009
As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. actually interacting with prospective customers and prospects rather than carpet-bombing them with advertising from a safe altitude.
Interactive Technology Brings New Life to Old Media - Catalogs
AUGUST 14, 2006
But interactive technology is bringing new life to this old medium. Many retailers who still use print catalogs are adding interactive versions to their Web sites, with impressive results. Tools such as Rich FX and Zmag make it easy to convert a PDF catalog to in interactive, page-flipping format.
Best of 2008: SEO Guidance, Part 4
JULY 6, 2009
Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research?