WebMarketCentral

APRIL 22, 2009

Conversational style —PR people used to interact primarily with industry journalists. Pitching" and "spinning" were terms often used (not always with a positive connotation) to describe much of that interaction. Tags: Interactive PR Web 2.0 Social Tagging.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

JUNE 5, 2008

Social media has shifted the practice to interactive PR , or, if you prefer, social PR or conversational PR. social media, PR practitioners, microphone PR, interactive PR, social PR, conversational PR del.icio.us social media, PR practitioners, microphone PR, interactive PR, social PR, conversational PR del.icio.us

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

SEPTEMBER 15, 2009

Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Basic link-building—social media sites, directories, business partners etc.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

SEPTEMBER 22, 2009

I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? by Social Media Today Jacob Morgan reviews a report from the Economist Intelligence Unit which concludes that 80% of companies believe social media can increase company revenue. As Jacob writes, "Shocker huh?

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you make more efficient use of social media? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 14, 2009

With that in mind, Michael McVeigh of Zeta Interactive explains how to use free Google Tools— Google Trends , Media Planner and Insights for Search —for competitive intelligence on online benchmarking.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

MARCH 19, 2008

I'll be back to writing about social networking, interactive PR, SEO and SEM, and the usual stuff as soon as I make sure my clients are well taken care of for the moment. So, the blog will take a brief time out.

SEM 20

SEM PR Database Marketing Social Networks 20

WebMarketCentral

SEPTEMBER 18, 2008

Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. Greene Christina, an interactive PR pro with The Advance Guard , had the first email signature I'd ever seen that included her Second Life name. signatures. Christina L.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

MARCH 2, 2009

Instead of page and after page of marketing copy, provides news, advice, assets and opportunities for interaction. But regardless of tactics chosen, do try to create an environment for interaction. For situations where that is not a practical option, Peter provides several other ideas.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

FEBRUARY 29, 2008

WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24.

Webcast 20

Webcast Video Marketing Hubspot Tagging 20

WebMarketCentral

JANUARY 11, 2010

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. It's not that Twitter can replace other touchpoints completely of course, but it can reduce the required cost and frequency of high-touch interactions.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

FEBRUARY 1, 2008

Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. WebMarketCentral (WMC): What did you do before Marketing Interactions? Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc.,

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

JULY 23, 2009

Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

MARCH 4, 2009

It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

MARCH 14, 2008

Smaller agencies, who do little if any TV ad work, are better positioned to take advantage of blogging, podcasting, interactive PR , social networking and other techniques of conversational marketing. Social media is about creating two-way conversations.

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

OCTOBER 1, 2007

Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides.

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

OCTOBER 12, 2007

Blogger relations, social media outreach and interactive PR for starters. * Again, blogger outreach through interactive PR. Bear, Kithbridge, blog tracking, custom blog feeds, social media outreach, interactive PR del.icio.us Bear, Kithbridge, blog tracking, custom blog feeds, social media outreach, interactive PR del.icio.us

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

AUGUST 29, 2006

Interesting enough, but what sets this publication apart from every other marketing newsletter is that ingage has used its own interactive publishing tool to produce it. This tool produces interactive documents that look and act like printed publications, with page-flipping and multiple methods of navigation.

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

JUNE 22, 2009

As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. actually interacting with prospective customers and prospects rather than carpet-bombing them with advertising from a safe altitude. There's even a term for this alleged uselessness: social notworking. Isn't that clever?

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

SEPTEMBER 23, 2008

Rarely do you hear companies say, 'We need to redesign our Web site because it wasn't built for SEO,'" Mark Jackson , President and CEO of Vizion Interactive , outlines the four essential considerations in a redesign.

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

JANUARY 2, 2008

Make customer-centricity a core part of your organizational mission—then make your customer interactions, across the organization, match your rhetoric. At this company, virtually every employee proudly relates stories of positive customer interactions. So, how do you do that? Contrast that with Company B.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

NOVEMBER 17, 2008

Most of us have too much to think about already: deadlines at work, paying the bills, juggling schedules—interacting with a viral campaign isn't something we should have to put a whole lot of thought into. If your initial interaction is going to be by email or phone, for example, you don't need to ask for physical address.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

FEBRUARY 20, 2008

Quit using Email to train your leads to ignore you by Marketing Interactions Marketing strategist and blogger Ardath Albee lays out a detailed, step-by-step guide to creating an effective email marketing campaign, as opposed to the spam-like programs too often created even by marketing pros who should know better.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 28, 2009

Discovering New PPC Search Advertising Opportunities with the Google Search-based Keyword Tool by Internet Marketing and e-Business Review Louise Rijk provides an in-depth look at Google's search-based keyword tools, including how to use it for developing landing page copy and competitive research.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

FEBRUARY 4, 2008

SEO for New Web Site Launch by Search Engine Watch Mark Jackson of VIZION Interactive shows how to build in onsite SEO practices from the outset of a website design to optimize search position for new domains that are not yet "trusted" by the search engines.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

MAY 18, 2007

High-Involvement B2B Products and Services For higher-priced products and services, particularly those which involve long-term interaction between the vendor and the buyer (e.g. The platform includes contact tools such as click-to-chat, so vendors can reach out to prospects when they are ready for interaction. Interested? tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

SEPTEMBER 16, 2009

The Freakiest Ads of 2008, Final 4 by AdFreak Exploding heads, zombie dads, shrinking heads, growing noses, pet slugs—you'll find them all (if you really want to) in Tim Nudd's collection of the most bizarre ads from last year.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

SEPTEMBER 3, 2009

They turn commenting on various blogs into a form of microblogging, but "unlike Twitter, commenting has a threaded context (the post that started the conversation) and no limits on length. It includes the discourse elements of Twitter but goes further."

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

AUGUST 24, 2009

While we worked together, George was responsible for turning out some of the most mangled, garbled, and just plain screwed up help desk tickets ever before seen by mortal man." tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

MARCH 14, 2007

Helpfully, however, the Six Pillars model includes interactive PR as a key element; this is an important but challenging area for many PR agencies, let alone small to midsized companies. Also, affiliate marketing is overplayed (this is important in online retailing, but a small component of B2B web marketing strategy).

Planning 20

Planning Marketing Plans Paid Search Agency PR 20

WebMarketCentral

JULY 20, 2009

You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies."

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JANUARY 30, 2008

by Alt Search Engines Blogger Charles Knight rates the top 10 alternatives to G-Y-M on several factors including popularity, innovation, leadership and attitude, before finally revealing that the number one alternative search engine for 2007 is.read his post!

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JUNE 17, 2009

The Top 100 Undiscovered Web Sites by PC Magazine Finally, Kyle Monson reviews a slew of useful and/or entertaining online tools such as Animoto (automatically creates videos from uploaded music and photos), Jott (a cool and handy speech-to-text conversion tool) and, for researchers, NationMaster , a site which lets you compare countries on a wide (..)

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

MAY 18, 2009

Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. The tone is a bit spammy at times, but the information is valuable.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JANUARY 20, 2009

The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" detailing six ways to measure the impact of interactive PR, from links and increased traffic to SEO rank and increases in offline inquiries. Tags: Interactive PR.

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

FEBRUARY 25, 2008

How To Use Site Statistics Effectively by Performancing Ryan Caldwell provides an interesting post advising bloggers and interactive marketers to "focus on active stats"—measures that can be directly affected—such as monitoring traffic sources, search referrals and key phrase referrals. Does Your Web Site Need a Workout?

Analytics 20

Analytics Best Practices Blogger Banner Ads 20