Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun.

Trending Sources

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! News Uncategorized B2B marketing business challenges Customer experience innovative marketing technologies interactive marketing Kaon Kaon Interactive sales enablement SBANE SBANE New England SBANEInnovation

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive was selected from 188 innovative organizations to compete in the final phase of this competition. Uncategorized CEO Corner News Kaon interactive marketing Kaon Interactive awards SBANE Innovation Awards Waltham MA SBANE New England Small Business Association of New England

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Learn how to truly interact with audiences in the most meaningful ways! The really nice thing about Interact is hearing from peers in the industry.

How Personalization Takes Interactive Content to the Next Level

Marketing Insider Group

When we talk about interactive marketing content, we often use the word dialogue. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

From the research, 84% of buyers now prefer more interactive and visual content, providing users with the ability to dynamically self-explore areas of interest, analyze opportunities, and obtain customized consultative advice. The ROI of Interactive Value-Focused Content?

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

Interactive Content Marketing 101

Marketing Action

As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Have you been reading about interactive content everywhere you look? What is Interactive Content?

13 Examples of Engaging Interactive Content

Marketing Insider Group

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services.

45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message. By giving them an active role in their content consumption process by publishing stories with interactive elements.

John Legend Coming to Interact 2014

Modern Marketing

About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Will we see you at Interact in San Francisco?

21 Interactive Marketing Examples to Inspire 2017

SnapApp

Is interactive content part of your 2017 marketing plans? We sure hope so, since 93% of marketers feel that interactive content is effective in educating buyers, and 88% feel it differentiated their businesses from competitors’. VSP Interactive Video. LEGO® Interactive Magazines.

Chalk Talks: Driving Demand with Interactive Video

Vidyard

My name is Tyler Lessard, and in this Chalk Talk, we’ll explore how you can use interactive video capabilities to generate more leads, create more pipeline, and produce more sales-ready opportunities for your sales team. 3 Types of Interactive Video.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture.

4 Steps to Create Awesome Interactive Content

Modern B2B Marketing

Fortunately, interactive content makes a marketer’s job just a little easier. Interactive content is an experience where individuals can participate with the information they’re consuming, creating an immediate two-way dialogue. Have you already had success with interactive content?

Interactive + Content + Partner = Great Marketing Example

Modern Marketing

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend.

Interactive Content Is Saving Financial Services Marketing

Content Standard

Some interactive content to engage my brain, a video that asks me to sit still for a couple minutes, anything. The post Interactive Content Is Saving Financial Services Marketing appeared first on The Content Standard by Skyword.

For 2017: Less is More with Interactive Value-Focused Content

The ROI Guy

Interactive Content Leads the Way Demand Gen Report reveals that 84% of buyers now prefer more interactive and visual content , providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice.

YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity

Vidyard

Furthermore, annotations have become boring in a world of interactive content. Interactive video , with rich, in-video elements like forms and images, are the norm now, and video creators were desperate for something more. May 2nd marks a big day for YouTube.

15 Clever Examples of Interactive Print Ads

Hubspot

To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising.

Create. Captivate. Engage. The Art of Interactive Experiences

distribion

Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. Thus, the buzzword is interactive. What makes interactive marketing successful? Interactive content can shine through this noise and hold attention.

Interactive Video: SnapApp Announces the Next Best Thing in Interactivity

SnapApp

Interactive content and video are two of those things – awesome separately, but even better combined. That’s why we’re excited to announce we’ve teamed up with Brightcove to offer in-video interactive content at the click of a mouse. Why Interactive Video?

Video Interactivity and Personalization for Effective Content Engagement

Modern Marketing

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. Interactivity.

Brain Games: Discover the Psychology Behind Interactive Content

Marketing Insider Group

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […].

The Winner? Interactive Content Ignites Demand and Fuels Engagement

The ROI Guy

Research by DemanGen Report indicates that interactive value-focused content can lead the way to more leads, better engagement and higher conversions. Interactive Content delivers results like this when it focuses on value (vs. However, all Interactive Content is not created equal.

The Ultimate Guide to Interactive Marketing

SnapApp

Enter interactive marketing. . . What is Interactive Marketing? That's why interactive marketing is more effective at educating buyers: ( Source ). Now we have a high level understanding of what interactive marketing is, let's dive a little deeper. . Interactive Videos.

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

Marketing Insider Group

The post From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle appeared first on Marketing Insider Group. Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers.

Improve Your Content: From Passive to Interactive

The ROI Guy

Evolve from Passive to Interactive On any given day, your prospect’s inbox and web journey are jammed with dozens of different white paper download offers. The secret is Interactive Content. However, all Interactive Content is not created equal.

Interactive Content: The Next Frontier for SEO

SnapApp

That’s where interactive content comes in. . So, with all this being, we wanted to do a high-level rundown for all you SEO-focused readers on just how interactive content works in the search engine trenches and impacts your websites. . Interactive Content and SEO. .

Hacking Audience Attention Spans With Interactivity

Marketing Insider Group

The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era.

4 Interactive Video Marketing Examples That Mastered The Medium

Marketing Insider Group

The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.

How the New York Times Uses Interactive Content

SnapApp

It was an interactive assessment. . In 11 days, this piece of interactive content got more clicks than any other piece the publication put out all year long. . It certainly speaks to the engagement power of interactive content. Dialect Interactive Quiz. .

3 Interactive Content Hacks to Increase Webinar Attendance Every Time

Modern Marketing

Interactive content gives you the incentives you need to convince your buyers to dial in at the appointed time and soak up all your brilliant content. Promise Dynamic Interaction There’s nothing worse than a webinar where nothing seems to happen.

4 Simple Rules for Creating Interactive Content

SnapApp

Interactive content is an incredibly powerful tool for content marketing. Its visual, interactive form reaps high engagement rates and offers the two-way conversations audiences crave. These 4 simple rules are starting points on your journey as an interactive marketing whiz.

Rules 40

Interactive Content for Account Based Marketing (ABM) and Selling (ABS)

The ROI Guy

Why Interactive Content is the best Engagement Fuel? What if you could make this customer facing, so you can tune it dynamically and interactively with the prospect, particularly when you want to discover business objectives / challenges and align to just the right solutions?

How Peggy Olson Would Design for Interactive

Marketing Action

How would Peggy Olson design for interactive media? If Peggy Olson were designing an ad today she’d have to consider the context of how that ad would be viewed, and how her target audience would interact with it. Three key interactive design best practices.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Interactive content. We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? Interactive Quiz Case Study. This is where the interactive infographic came in.