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How to turn social media connections into an actionable audience

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As marketers, our job is to provide these opportunities to interact with our brand that lead people up this curve toward activation. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action.

Five new content forms rocking the marketing airwaves

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Interactive dynamic video. Dubbed ‘Interactive Dynamic Video’ (IDV), the method uses traditional cameras and algorithms to scope out the almost invisible vibrations of an object to create a simulation users can interact with virtually. Interactive stories.

Trending Sources

A significant content insight if you’re marketing personal services

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For this struggling business, here was my primary advice: Look at everything you do … every post, every response, every interaction, every photo, every word … and think, “how can we make this more human?” By Mark Schaefer.

What it’s like to be hugged by a brand. Literally.

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I end nearly all of my talks and lectures by encouraging my audience to go back to their companies and look for ways to “be more human” in everything they do, in every piece of content they produce, and in every customer interaction. By Mark Schaefer.

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Understanding Generational Social Media Preferences

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The biggest takeaway: Baby Boomers are mainly lurkers — only 14% regularly interact with brands. By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media.

3 Little-Known Ways to Use Content Marketing for Client Education

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Why aren’t people seeing or interacting with my Facebook posts? By Brooke B. Sellas, {grow} Contributing Columnist. Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month!

The disconnect between social media popularity and business effectiveness

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In my book Return On Influence ,, Dr. Robert Cialdini (best-selling author of Influence: The Psychology of Persuasion ) told me that this interaction between powerful social proof and content that is unique to the web. “It’s By Mark W. Schaefer.

A solution to the content marketing measurement puzzle

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Finding those provocations — those interactions — to drive our customers to higher and higher levels of engagement over time? Finding those provocations — those interactions — to drive our customers to higher and higher levels of engagement over time?

Break the mold: Why content marketing needs to be like a chalupa

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Interactive video. Video is finally getting more fun and interactive. Another example of interactive video is this award-winning campaign from DBS Bank. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.”

P2P 110

The five great questions of content marketing

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We’re combating this by fine-tuning a purchase intent model that assigns weights to different interactions a user may have with the content, and using this to back into a minimum dollar amount that we feel confident taking credit for — but it’s obviously not a perfect science.”.

A ton of useful information on social media marketing measurement!

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Why “Big Data” is so dependent on social media interactions. In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more.

Rules 79

33 Inspiring B2B digital marketing case studies

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70% of targeted companies interacted with the microsite, readership increased 300-400% over previous email campaigns, added 20,000 new contacts, generated 1,000+ scheduled appointments, and get this: yielded $1.3

The dangerous confusion of sales and content marketing

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For a long time I blamed the sales team—their training, hiring, and (frankly) ability to interact with humans. By Tom Webster, {grow} Community Member.

Sales 116

How your personality aligns with social media content types

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So for example, an extremely extroverted person might like streaming live video and would also enjoy the Facebook Live feature because it allows for tremendous interaction. By Mark W. Schaefer.

Research proves there is still a place for long form content

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Pew researchers spent months digging deeply into the details of 117 million anonymized, cellphone interactions with 74,840 articles from 30 websites in September 2015. Fully 89% of short-form interactions and 83% of long-form interactions take place in the first three days.

A complete strategy for effective scheduled tweets

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I see plenty of accounts with a firehose of content going out and little to no interaction or engagement. I see plenty of accounts with a firehose of content going out and little to no interaction or engagement. By Brooke Sellas, {grow} Contributing Columnist.

It’s not a pitch, it’s a person. The super powers of influence marketing

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Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other.

Case study: Social media success in regulated industries

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They built a strong workflow and approval process to make interaction across departments more efficient. They came up with creative solutions, such as an interactive spreadsheet shared between marketing and compliance to speed up the social posting process.

Are you ready for the mega-shift from social media to private media?

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” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service.

Four ways customer connections will change by 2020

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You and your customers are going to be interacting as if you are intimate friends. The company has hinted at pushing into workplace applications and this headset would allow customers to interact with us in an immersive virtual world. Technology is changing the way we buy, fly and try.

Sponsored content and the economics of trust

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My friends at The Interactive Advertising Bureau in New York define this as “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”

Trust 104

Three drastic marketing changes ahead for 2017

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Every follower and “soon-to-be” sees my artwork updates and can easily interact with me, which is not the case with the portfolio page on my website. By Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks.

The business case for SXSW Interactive

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Yes, it’s crowded and maybe even a little exasperating but it is also the World Cup of interactive media and if you want to experience the best in the world you owe it to yourself to give it a shot one year.

Case 44

Five 2015 digital marketing trends for your consideration

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One area ripe for innovation is interactive video. One area ripe for innovation is interactive video. It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next!

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Are you becoming an obsolete marketing professional?

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Having two teenagers at home is very useful in terms of understanding how the next generation of consumers interacts with devices and information. I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now.

Marketers, Are You Ready For Voice Search?

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Fun and Entertainment — Listening to and buying music; interactive games; social media; searching and watching videos; accessing sports schedules and TV listings. In the not-to-distant future, the best customer experiences will come from a mix of voice-powered automation and human interaction.

Your social media strategy plan: Where do you START?

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This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong.

There is no community on social media

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Second, do you really want to log in to every company’s site every time you want to interact with them? Second, do you really want to log in to every company's site every time you want to interact with them? Now that’s a headline that gets your attention, right?

14 Data Visualization Tools to Tell Better Stories with Numbers

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Dygraphs creates chart that are interactive: you can mouse over to highlight individual values. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts.

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Four ways augmented reality will be coming to your workplace soon

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In a few years we will be able to join work colleagues in a virtual, 3D workspace and interact with them as if we were all in the same room. In a few years we will be able to join work colleagues in a virtual, 3D workspace and interact with them as if we were all in the same room.

Three huge ideas to build your networking momentum

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I had read his blog many times, but never commented or interacted. When you’re looking someone in the eye, whether digitally or in person, the level of interaction is cemented in what you can physically see. I had read his blog many times, but never commented or interacted.

Four ways social media impacts emotional branding

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It takes many positive interactions over a period of time. Content “provocations” We build relationships with friends by having small interactions with them over time. It takes many positive interactions over a period of time.

The One Thing That’s Better Than Knowing Your Customers

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Who interacts/doesn’t interact with your emails? Who interacts/engages with your content (and which content is it)? Knowing your customers is a never-ending quest for most marketers.

Take the test. Do you have a social media addiction?

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We are neurologically wired to seek validation, and interactions such as Facebook Likes and retweets stimulate the reward areas in our brain, giving us a hit of dopamine.

Test 105

3 Important relationship lessons I’ve learned from offline businesses

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The interactions have changed the way I conduct my online business, and I hope they inspire you to do the same. The owners do recognize me but there has been no personal interaction besides the standard sales process. By Mars Dorian, {grow} Contributing Columnist.

The future of digital marketing will be built on fun

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Every book, every wall — even a package label — will come alive with interactive possibilities. Maybe five years from now I will be writing about “Fun Shock” – we will be overwhelmed by competing opportunities to interact.

Your marketing success may hinge on Gray Social Media

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And I’m not sure I’ve seen software that can detect relative intensity or significance of an interaction.

Case Study: Denny’s flips its audience with a sassy social media strategy

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In addition to drawing new followers and interacting with customers by sharing user-generated content, Denny’s has also shared laughs with other brands in fun and friendly encounters.

5 Critical things you need to know about Periscope now

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Don’t use Periscope to broadcast, use it to interact. million hearts, Geoff sees Periscope not simply as a livelihood or a platform, but a method of learning and interacting. Don't use Periscope to broadcast, use it to interact.