Biznology

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

The simple truth about what’s driving digital next year

Biznology

Seamless customer interactions. Customers expect less friction in their interactions with brands and businesses and products and services at every step of their customer journey, no matter where they browse or buy.

Trending Sources

Should you stop (organic) social media activity?

Biznology

The death of social interaction isn’t happening to just you. Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

The best part of doing altMBA is being a part of the alumni community, and all of that interaction takes place in Slack. In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups.

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7 key roles in digital marketing

Biznology

Google’s RankBrain algorithm measures user interaction with content and adjusts ranking accordingly. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

New exponential publishing drives business growth and revenues

Biznology

21st-century publishing platforms evolve two-way, interactive, always-on interactions. They embedding Active Knowledge content and actionable options inside every interaction. Lesson for leaders.

Tactical video for technology sales and marketing

Biznology

Interactive tech talk: Tech talks, webinars, and other recorded presentations almost always scatter valuable and interesting ideas amongst a lot of stuff (like speaker introductions) that is, well, not so interesting. Tech companies don’t need a “video strategy.”

Your company’s digital future is still open, if you capture it first

Biznology

In the 21st Century, publishers can expand this to a two-way, always on people-first publishing platform that is continuously connected with everyone—to deliver prosperity, protection, and greatness every minute, embedded in every online interaction.​. Lesson for leaders.

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The case for customer reactivation

Biznology

If a customer has stopped interacting with you, this is very likely an early indicator of upcoming customer loss, or defection. As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.

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6 types of content your readers hate

Biznology

Consumers like to interact with brands, whether on social media, blogs, or other online properties. When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.

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The state of B2B marketing in Asia—moving toward digital

Biznology

But they still govern many markets and business interactions. These relationships are not necessarily corrupt, but they are often not transparent, and can involve multiple elements and interactions that make it difficult to understand the financial specifics clearly.

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Facebook uses metrics based on social interactions like: reach , engagement , page views, and likes. Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S.

Organic vs paid social media: 12 myths vs realities

Biznology

It delivered 5,000 fans, a good level of organic growth and 26,000 social interactions showing great engagement potential. When paid social media was added, this hiked up the number to 36,000 fans and 140,000 social interaction and 50% came from the U.S.

10 of LinkedIn’s welcome new features

Biznology

Collectively, these 10 new features make the platform easier to interact with and reduce the amount of time you need to connect with other professionals. This change will, no doubt, increase readership and ultimately bring more readers to interact with the LinkedIn platform anyhow.

Cybersecurity in a hyper-connected smart city

Biznology

We try to identify the services, the needs should be addressed, the connection, and the interaction people will have with the new smart structure. In our days we read more stories than ever about the current size of the IoT field.

The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day.

Connected consumption is the new customer experience (CX)

Biznology

With two-way interactions during use, your vendors also know the quality level you want, and they learn the improvements you need during use. Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.”.

50 Facts about online consumer behavior not to ignore

Biznology

75% of consumers believe it takes too long to reach a customer service agent ( Harris Interactive ). 81% of consumers research online before buying. ( GE Capitol ).

How to effectively integrate video content onto your website

Biznology

When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

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Video for account-based marketing

Biznology

It’s known as “interactive video.” Account-based marketing is about extending and expanding your business with your best customers.

Are LinkedIn Groups experiencing a crisis?

Biznology

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. A great benefit of LinkedIn groups is interacting with people outside your network who should become part of your network.

How can you outperform the winners-eat-everything digital economy?

Biznology

Instead of today’s multiple platforms, a people-first publishing platform would simplify everyone’s “presences”; always on connections; personal digital protections and physical safety; immediate achievement during each interaction; and everyday online life, work, and entertainment.

10 essentials missing from your business website

Biznology

A form on your website allows customers to interact with you at any time and will keep you from losing business. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features.

How to use Instagram marketing to get new leads for your business

Biznology

In fact, an Instagram post with eleven hashtags has been statistically proven to have the highest number of interactions. The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently.

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5 ways to use graphics to illustrate a complex idea

Biznology

Using videos or interactive media to emphasize your point or educate your audience is an excellent way to increase your results. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand.

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Lead exponential digital growth through publishing and advertising

Biznology

Think about a world that automagically increases everyone’s personal achievements, prosperity, wealth, and personal greatness as part of our normal online interactions—changing lives in years, instead of decades. Lesson for Leaders. Advertising is the Internet’s main business model.

How long should your online business video production be?

Biznology

As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues. In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before.

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Make chatbot-ready videos for account-based marketing

Biznology

Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? Interactive video services like HapYak make this easy.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals!

Google+ is an antisocial network

Biznology

Social media marketing isn’t a popularity contest

Biznology

One social media campaign involved direct interactions with 400 consumers but led to 1,600 people to turn up at local stores due to social media’s word-of-mouth effect.

How social media is changing what brands stand for

Biznology

When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand.

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Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).

4 Ways to really engage your customers on social media

Biznology

Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments.

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

More interactive. More interactive. Here’s an example of an interactive video that’s feels a bit more like an app than a video, simply because it allows the viewer to manipulate it. Here’s where I think B2B sales and marketing video is headed this year.

Five often-overlooked reasons senior executives should use social media

Biznology

We constantly seek connection points in all our interactions because they create a foundation for trust. The same applies to online interactions, and that’s why social networks can be so powerful for executives. “I don’t have time to build my LinkedIn profile.

6 studies show why Facebook organic reach is declining so quickly

Biznology

It delivered 5,000 fans, a good level of organic growth and 26,000 social interactions showing great engagement potential. 50,000,000+ businesses have a Facebook page. is the average number of times these brands post each day.

10 case studies show how web analytics prove ROI

Biznology

Puma more than doubles the amount of time visitors spend interacting with PUMA brand content, such as news, videos, and photos. What good is data if you don’t know what to do with it?

What’s the killer app in B2B marketing? Face-to-face events

Biznology

Put the event to its best use—meaning a place to have efficient and productive interactions.

5 steps to wrangling your most important social media channels

Biznology

The key with checklists is that they are subject to change based on interactivity and the focus of each social channel. Social media gurus make social media management sound so darn difficult.