Biznology

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

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The simple truth about what’s driving digital next year

Biznology

Seamless customer interactions. Customers expect less friction in their interactions with brands and businesses and products and services at every step of their customer journey, no matter where they browse or buy.

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Trending Sources

Interesting content marketing trends to watch for in 2017

Biznology

If you invest in a rich-media piece of content like an infographic or interactive, be sure that it looks the same regardless of the screen. While copy will always have its role, rich-media content like videos, images, interactives, gifs, etc. Live interaction.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.

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7 key roles in digital marketing

Biznology

Google’s RankBrain algorithm measures user interaction with content and adjusts ranking accordingly. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

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The case for customer reactivation

Biznology

If a customer has stopped interacting with you, this is very likely an early indicator of upcoming customer loss, or defection. As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.

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Cybersecurity in a hyper-connected smart city

Biznology

We try to identify the services, the needs should be addressed, the connection, and the interaction people will have with the new smart structure. In our days we read more stories than ever about the current size of the IoT field.

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How to effectively integrate video content onto your website

Biznology

When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

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How to use Instagram marketing to get new leads for your business

Biznology

In fact, an Instagram post with eleven hashtags has been statistically proven to have the highest number of interactions. The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently.

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Video for account-based marketing

Biznology

It’s known as “interactive video.” Account-based marketing is about extending and expanding your business with your best customers.

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Are LinkedIn Groups experiencing a crisis?

Biznology

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. A great benefit of LinkedIn groups is interacting with people outside your network who should become part of your network.

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50 Facts about online consumer behavior not to ignore

Biznology

75% of consumers believe it takes too long to reach a customer service agent ( Harris Interactive ). 81% of consumers research online before buying. ( GE Capitol ).

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5 ways to use graphics to illustrate a complex idea

Biznology

Using videos or interactive media to emphasize your point or educate your audience is an excellent way to increase your results. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand.

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Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals!

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Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

More interactive. More interactive. Here’s an example of an interactive video that’s feels a bit more like an app than a video, simply because it allows the viewer to manipulate it. Here’s where I think B2B sales and marketing video is headed this year.

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10 essentials missing from your business website

Biznology

A form on your website allows customers to interact with you at any time and will keep you from losing business. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features.

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5 steps to wrangling your most important social media channels

Biznology

The key with checklists is that they are subject to change based on interactivity and the focus of each social channel. Social media gurus make social media management sound so darn difficult.

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4 Ways to really engage your customers on social media

Biznology

Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments.

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Make chatbot-ready videos for account-based marketing

Biznology

Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? Interactive video services like HapYak make this easy.

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How long should your online business video production be?

Biznology

As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues. In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before.

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Stop doing short-term digital campaigns

Biznology

Paid media can accelerate the testing by increasing interactions with your content both on and off your site. Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult.

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What brands and consumers get from long vs. short form content

Biznology

And those expectations evolve with each brand interaction thereby making adherence to brand values and identity so vital.

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Is your brand making maximizing interest from potential customers?

Biznology

Personalize and automate your email marketing to target individual customers based on their profiles and past interactions with your brand. In a digitally-charged world, the sales and marketing funnel is more important than ever.

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6 studies show why Facebook organic reach is declining so quickly

Biznology

It delivered 5,000 fans, a good level of organic growth and 26,000 social interactions showing great engagement potential. 50,000,000+ businesses have a Facebook page. is the average number of times these brands post each day.

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Social media marketing isn’t a popularity contest

Biznology

One social media campaign involved direct interactions with 400 consumers but led to 1,600 people to turn up at local stores due to social media’s word-of-mouth effect.

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Five often-overlooked reasons senior executives should use social media

Biznology

We constantly seek connection points in all our interactions because they create a foundation for trust. The same applies to online interactions, and that’s why social networks can be so powerful for executives. “I don’t have time to build my LinkedIn profile.

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Google+ is an antisocial network

Biznology

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Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).

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What’s the killer app in B2B marketing? Face-to-face events

Biznology

Put the event to its best use—meaning a place to have efficient and productive interactions.

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10 case studies show how web analytics prove ROI

Biznology

Puma more than doubles the amount of time visitors spend interacting with PUMA brand content, such as news, videos, and photos. What good is data if you don’t know what to do with it?

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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

By just using it for a top of the funnel tool (instead of using LinkedIn to directly engage and interact with their prospects on a 1-on-1 level to help grow relationships) Lithium is missing out on opportunities.

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8 commonly overlooked ways to make social media work for you

Biznology

Social media is interactive, and this interactivity is one of the reasons people love using social media so much. When you use social media for business purposes, you need to keep this point in mind and find ways to interact with your customers.

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The most important part of online video happens before you turn the camera on.

Biznology

If you write down what you would typically say or questions that you would answer with prospective customers in a meeting, phone call, or other personal interactions, your business video production will include meaningful information that future buyers need to know.

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Social Media is Like Riding a Bike

Biznology

Like a spider on the web, you’ll also need to build that same sort of connection with your community online, be it through the looser associations you might make through Twitter all the way to the very intimate interactions you can have on Listservs, message boards, and blogs.

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15 B2B case studies show how content marketing drives ROI

Biznology

70% of targeted companies interacted with the microsite, readership increased 300-400% over previous email campaigns, added 20,000 new contacts, generated 1,000+ scheduled appointments, and get this: yielded $1.3

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Act casual, and write your website content

Biznology

People aren’t interacting with you one-on-one, because for some reason, you’re talking to them from above. Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content.

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You’re doing a terrible job with search and social

Biznology

My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search.

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Blockchain, or how everything will change

Biznology

At the same time, it is about to change the way we build the infrastructure that supports the way we interact, our expectations from our interactions with software, and our ability to use the available tools. Blockchain proponents say it will revolutionize many industries   —   again.

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Why brands need a different kind of content.

Biznology

This notion is now giving rise to Interactive Content involvement because it is contextual and reciprocal. There’s been a lot written about content creation, placement, and promotion in recent months.

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Google+ on its Third Birthday

Biznology

I won’t even go into Google Authorship or the Penguin and Panda algorithm changes that favor real people, authentic online engagement, and viral content that demands real human interaction and legitimate movement over social networks and through social media — that’s all inside baseball.

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