B2B Memes

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Infographic skills: No longer optional for journalists

B2B Memes

Used well, it can give information an appeal and interactivity that even the best prose cannot match. First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog.

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Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

Without the I , there’s no conversation, no meaningful interaction. They are not going away. After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators.

Bloggers: Feel Free to Repeat Yourself

B2B Memes

The blog format is ideal not only for documenting this growth process, but also for enhancing it through interactions with and feedback from others. Big ideas justify repetition. Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post.

Three Common Failures in Online News: Are You At Fault?

B2B Memes

The internet is by its nature an interactive medium. For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. But the evidence suggests that few if any e-news staffs are up to this challenge.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing.

Webcasts Grow Up

B2B Memes

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. I haven’t seen much improvement in the intervening 18 months—until today.

Digital First, Not Foremost

B2B Memes

Technology is shifting ground daily, and the way people interact is changing with it. As publishers, if we want to interact with them, we have to be able to deliver our content when they want it, where they want it, and how they want it. John Paton: Misguided, or misunderstood?

Infographics: Not Dead Yet

B2B Memes

So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I was skeptical. (It As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. Of late, I’ve been rather down on this graphic approach to conveying complex information.

An Infographic on the Right Track: Grad School to Google

B2B Memes

Case in point: this interactive graphic from OnlinePhD.org, which steps you through Google’s growth year by year (thanks to Google Tutor for the lead.) The drawing is not outstanding, but the interactivity and engagement are. Though I was once a big fan of infographics , my ardor has cooled of late. Too many of the examples I see just look like clones of each other. But now and then I run across an infographic that is distinctly different, and worth sharing.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing.

Digital First, Not Foremost

B2B Memes

Technology is shifting ground daily, and the way people interact is changing with it. As publishers, if we want to interact with them, we have to be able to deliver our content when they want it, where they want it, and how they want it. John Paton: Misguided, or misunderstood?

Infographics: Not Dead Yet

B2B Memes

So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I was skeptical. (It

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? It’s undoubtedly true that the digital revolution has made us more sociable as people.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? It’s undoubtedly true that the digital revolution has made us more sociable as people.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing.

Throw Away Your Slides! (Maybe.)

B2B Memes

Though the causes will vary from one webinar to another, whether it’s a lack of interactivity or the failure to show the speaker, there always seems to be one insurmountable problem: the slides. What they really want is to connect and interact with you.

Is a Blog Just a Container?

B2B Memes

Readers expect more immediacy, more transparency, more injection of the self, and more interactivity in their news content. Photo courtesy Haags Uitburo.

Embrace Your Errors

B2B Memes

” While there are other ways of getting readers to interact with you, the occasional mistake can be good for a writer’s engagement with readers. MUD day 5: When I embarked on this month of daily, rapidly written blog posts, I knew my tolerance for typos and other errors would be sorely tested.

Will Mobile Formats Change Web Design Habits?

B2B Memes

It also means thinking about what are the real interactions you are hoping to encourage from the reader—to share the story, to comment on the story, or to dive deeper into a specific topic?”. Back in July, I wrote in this blog about how Reader, a new feature in Apple’s Safari browser, called attention to the proliferation of clutter in most Web page layouts. My hope was that tools like Reader and its peers, Readability and Instapaper , would encourage cleaner Web design.

Managing Your Career in the Social Media Era: Sources

B2B Memes

Today, audiences are in charge and they want direct access to, and interaction with, journalists.”. Every interaction, every assignment is a chance to make a change, a chance to delight or surprise or to touch someone.”. As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.).

Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

In the social-media era, people expect to interact with editors and journalists in a variety of media. Every interaction, every assignment is a chance to make a change, a chance to delight or surprise or to touch someone.&# For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way.

Ethics: Transparency Is Not All

B2B Memes

The interactivity inherent in conversational media means the reader is not simply a passive recipient of information, but shares ethical responsibility. As he puts it, “if you can build your brand by starting off with a foundation of transparency and then think about what you can do to create those real interactions between real human beings—understanding that this is a long road—you are well on your way.”.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun.

4 Steps to Create Awesome Interactive Content

Modern B2B Marketing

Fortunately, interactive content makes a marketer’s job just a little easier. Interactive content is an experience where individuals can participate with the information they’re consuming, creating an immediate two-way dialogue. Have you already had success with interactive content?

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! News Uncategorized B2B marketing business challenges Customer experience innovative marketing technologies interactive marketing Kaon Kaon Interactive sales enablement SBANE SBANE New England SBANEInnovation

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods.

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Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

How Personalization Takes Interactive Content to the Next Level

B2B Marketing Insider

When we talk about interactive marketing content, we often use the word dialogue. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

From the research, 84% of buyers now prefer more interactive and visual content, providing users with the ability to dynamically self-explore areas of interest, analyze opportunities, and obtain customized consultative advice. The ROI of Interactive Value-Focused Content?

13 Examples of Engaging Interactive Content

B2B Marketing Insider

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services.

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. The New Interactive Player: The Evolution of Engagement.

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10 Amazing Interactive Videos

SnapApp

Interactive videos, however, make an even greater impression on viewers because viewers do more than watch – they listen, read, write, and click. Engagement isn’t an end-goal with interactive videos. Engagement is the mechanism by which interactive videos are consumed.

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Create. Captivate. Engage. The Art of Interactive Experiences

distribion

Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. Thus, the buzzword is interactive. What makes interactive marketing successful? Interactive content can shine through this noise and hold attention.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Learn how to truly interact with audiences in the most meaningful ways! The really nice thing about Interact is hearing from peers in the industry.

B2C 100

For 2017: Less is More with Interactive Value-Focused Content

The ROI Guy

Interactive Content Leads the Way Demand Gen Report reveals that 84% of buyers now prefer more interactive and visual content , providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice.

45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message. By giving them an active role in their content consumption process by publishing stories with interactive elements.

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. From Content, to Interactive Content. Interactive content is in a great place right now.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive was selected from 188 innovative organizations to compete in the final phase of this competition. Uncategorized CEO Corner News Kaon interactive marketing Kaon Interactive awards SBANE Innovation Awards Waltham MA SBANE New England Small Business Association of New England