B2B Marketing Unplugged

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Lend a Hand or Shut Your Facebook

B2B Marketing Unplugged

You need to be tracking how many service interactions you’re getting on social. What percentage of customer interactions happen on social? What is the cost of responding to a social query versus a phone or email interaction? Darius has a cool job.

Your Customers Want to Talk to You

B2B Marketing Unplugged

Now I’m all for self-service, which costs much less, and Gartner tells us that by 2020, 85% of people will interact with brands without ever talking to a human being. Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media.

A Refreshing Look at Customer Loyalty

B2B Marketing Unplugged

The more energy or effort your customer has to expend in their interactions with you, the more likely they are to head elsewhere.

Five Solstice Celebrations for Marketers

B2B Marketing Unplugged

So how do you make your perishable commodity food item stand out in a way that is meaningful, playful, interactive and effective?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing.

Every Little Thing You Do is Branding

B2B Marketing Unplugged

It’s also interesting that we don’t hesitate to yank endorsement contracts from celebrities who invent ever-lower common denominators or to withdraw from events that violate our ethical standards, but we never pay much attention to the employees, distributors and partners who interact on our behalf with customers and prospects. Right after I realized I wasn’t going to be crushed by a furniture truck, I figured out a thing about brands that many companies forget.

Common Sense and Pixie Dust: Reviewing Enchantment by Guy Kawasaki

B2B Marketing Unplugged

I would also recommend B2B marketers copy down this passage and post it someplace obvious because we suck at this: “Enchanters sell their dreams for a better future – cooler social interactions, a cleaner environment, a heart-stirring driving experience, or the future of publishing. Maybe it’s just me but I don’t quite understand enchantment in the context of marketing.

12 Reasons Why Bill C-28 is Good News

B2B Marketing Unplugged

After years of denial, anger, bargaining, depression and acceptance, it’s time to step up and figure out what we can and can’t do with email, social and mobile interactions, now that Bill C-28 is on our doorsteps.

Brand Longevity Tips from Mick and Keith

B2B Marketing Unplugged

The lesson: You’re only as good as the last-mile people your customers interact with. What do you call someone who pays $300 to watch a bunch of old men prance around the Air Canada Centre? Well this is a trick question.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing.

Six Reasons to Text in your 2012 Plan

B2B Marketing Unplugged

We love our campaigns, pretty packages, opulent customer schmoozes, interactive web things and all that. Say, how’s your 2012 plan coming along? What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Your desk is awash in spreadsheets you’re too terrified to throw out? You spent most of last Wednesday trying to fit 7 point type into a Venn diagram and most of the next day taking it out again? I’ll bet you cry a lot.

Lessons from Aisle Seven

B2B Marketing Unplugged

He also explains why, despite interactive blinky displays inside the doors of most stores, people still wander aimlessly looking for their stuff. And your interactive website may be a bit difficult to see on a smartphone in a sunny atrium. Most B2B marketers would be forgiven if they hadn’t read Paco Underhill’s classic Why We Buy.

Quick, Get a Lid on Those Eyes

B2B Marketing Unplugged

You need to build some models to measure online interaction with your brand. Ask anyone who writes white papers for a living and they’ll tell you that sometimes the little buggers get out of control. What started out as a 12-pager on sprinkler flow testing best practices ends up at 25 pages without much warning. Sort of like that adorable alligator in the pet store.

Twitter Truth #3: You Can’t Keep Out the Crazies

B2B Marketing Unplugged

Automated interactions with customers. Twitter Truth #1 is recognizing that it’s not about you. Twitter Truth #2 is remembering to shut up occasionally. These are both fairly simple things to master, you just need to get on it. Twitter Truth #3 is a little trickier.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing.

Neither Creative Nor Brief

B2B Marketing Unplugged

Here it is: Individuals and interactions over processes and tools. Briefings should move out of boardrooms and into more interactive forums like art galleries or using the product. I have a new hero. His name is Frank and he had the best idea I’ve heard in years. Last Thursday morning I had the great privilege to speak at BtoB Magazine’s NetMarketing Breakfast in Boston.

A Manifesto for Us Frogs

B2B Marketing Unplugged

He pulls in the usual suspects (Jobs, Branson, Bezos) but also, and much more relevantly, cites the mundane interactions we have daily with the people who care, who do a little more, add a little polish, put something of themselves on the line. I like to think the story about frogs isn’t true but I sort of suspect it might be.

Porcupines Part II:How Can I Ignore You When You Keep Going Away?

B2B Marketing Unplugged

They were ignoring a human interaction in favour of a process. I’ve been thinking a lot about porcupines lately, which is either testimony to Richard Gallagher’s brilliant insight or a sad commentary on my social life. My thesis in the last post was that porcupines, defined in this context as people who are angry, demanding and rude, are not born, but made. So the question for marketers is how do we make them or, more importantly, how do we avoid making them?

Value Propositions are for Your Inside Voice

B2B Marketing Unplugged

In order to help you grow, it is paramount that you connect and interact with our global network of experts at all levels. All relevant decision-makers from your company must become involved and interact with the entire Frost & Sullivan global team. I think value propositions are like tattoos you don’t remember getting: best kept hidden and discussed only in private.

When Bad Assumptions Happen to Smart Marketers

B2B Marketing Unplugged

Interactions with customers as consumers don’t influence their decisions in business. Years ago, when companies still paid to caffeinate their workers, I had the desk closest to the coffee station on my floor. Mostly this meant I could smell a fresh pot before anyone else and occasionally had to rescue one that was boiling dry on the old Bunn-o-matic.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun.

4 Steps to Create Awesome Interactive Content

Modern B2B Marketing

Fortunately, interactive content makes a marketer’s job just a little easier. Interactive content is an experience where individuals can participate with the information they’re consuming, creating an immediate two-way dialogue. Have you already had success with interactive content?

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! News Uncategorized B2B marketing business challenges Customer experience innovative marketing technologies interactive marketing Kaon Kaon Interactive sales enablement SBANE SBANE New England SBANEInnovation

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods.

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

From the research, 84% of buyers now prefer more interactive and visual content, providing users with the ability to dynamically self-explore areas of interest, analyze opportunities, and obtain customized consultative advice. The ROI of Interactive Value-Focused Content?

How Personalization Takes Interactive Content to the Next Level

B2B Marketing Insider

When we talk about interactive marketing content, we often use the word dialogue. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group.

13 Examples of Engaging Interactive Content

B2B Marketing Insider

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services.

For 2017: Less is More with Interactive Value-Focused Content

The ROI Guy

Interactive Content Leads the Way Demand Gen Report reveals that 84% of buyers now prefer more interactive and visual content , providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice.

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. The New Interactive Player: The Evolution of Engagement.

Create. Captivate. Engage. The Art of Interactive Experiences

distribion

Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. Thus, the buzzword is interactive. What makes interactive marketing successful? Interactive content can shine through this noise and hold attention.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

It's All About Revenue

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Learn how to truly interact with audiences in the most meaningful ways! The really nice thing about Interact is hearing from peers in the industry.

10 Amazing Interactive Videos

SnapApp

Interactive videos, however, make an even greater impression on viewers because viewers do more than watch – they listen, read, write, and click. Engagement isn’t an end-goal with interactive videos. Engagement is the mechanism by which interactive videos are consumed.

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. From Content, to Interactive Content. Interactive content is in a great place right now.

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. Interactive marketing works the same way.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive was selected from 188 innovative organizations to compete in the final phase of this competition. Uncategorized CEO Corner News Kaon interactive marketing Kaon Interactive awards SBANE Innovation Awards Waltham MA SBANE New England Small Business Association of New England

Incorporating Interactive Marketing into Your Content Strategy

Ceros

This post, Incorporating Interactive Marketing into Your Content Strategy , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Below are 4 tips to help you start thinking about how interactive can work within your content strategy.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend.