B2B Marketing Traction

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

Some suggest that this is just as well, as Top Contributor was based on volume of posts, not quality or interaction. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

This means that pages and fonts would resize and information would be presented in formats that visitors could easily view and interact with no matter what device (cellphone, tablet or desktop computer) a visitor was using. Still on the fence about social media marketing?

Trending Sources

What is the Right Mix of Full-Time and Outsourced Marketing Staff

B2B Marketing Traction

The survey was done by Harris Interactive and involved 225 HR managers and 2,035 employed adults.

More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers?

6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

So give them what they want: videos, graphical eBooks or infographics that add value in a dynamic, interactive and colorful way. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress. Tweet.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress. Tweet.

What to Do When the Social Media Horse Has Already Left The Barn?

B2B Marketing Traction

But, the nature of social media is that it should be organic, passionate and based on humans interacting. Tweet.

How Dynamic is Your Marketing Consultant?

B2B Marketing Traction

Tweet. Marketing consultants have to come up with great ideas and sell them to their client. Some take it a step further and create project plans. A few even stick around to execute the marketing plan. How do you know how your marketing consultant can perform through this marketing continuum?

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun.

4 Steps to Create Awesome Interactive Content

Modern B2B Marketing

Fortunately, interactive content makes a marketer’s job just a little easier. Interactive content is an experience where individuals can participate with the information they’re consuming, creating an immediate two-way dialogue. Have you already had success with interactive content?

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! News Uncategorized B2B marketing business challenges Customer experience innovative marketing technologies interactive marketing Kaon Kaon Interactive sales enablement SBANE SBANE New England SBANEInnovation

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

How Personalization Takes Interactive Content to the Next Level

B2B Marketing Insider

When we talk about interactive marketing content, we often use the word dialogue. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

From the research, 84% of buyers now prefer more interactive and visual content, providing users with the ability to dynamically self-explore areas of interest, analyze opportunities, and obtain customized consultative advice. The ROI of Interactive Value-Focused Content?

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Learn how to truly interact with audiences in the most meaningful ways! The really nice thing about Interact is hearing from peers in the industry.

13 Examples of Engaging Interactive Content

B2B Marketing Insider

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services.

45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message. By giving them an active role in their content consumption process by publishing stories with interactive elements.

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. The New Interactive Player: The Evolution of Engagement.

10 Amazing Interactive Videos

SnapApp

Interactive videos, however, make an even greater impression on viewers because viewers do more than watch – they listen, read, write, and click. Engagement isn’t an end-goal with interactive videos. Engagement is the mechanism by which interactive videos are consumed.

For 2017: Less is More with Interactive Value-Focused Content

The ROI Guy

Interactive Content Leads the Way Demand Gen Report reveals that 84% of buyers now prefer more interactive and visual content , providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive was selected from 188 innovative organizations to compete in the final phase of this competition. Uncategorized CEO Corner News Kaon interactive marketing Kaon Interactive awards SBANE Innovation Awards Waltham MA SBANE New England Small Business Association of New England

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. From Content, to Interactive Content. Interactive content is in a great place right now.

Create. Captivate. Engage. The Art of Interactive Experiences

distribion

Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. Thus, the buzzword is interactive. What makes interactive marketing successful? Interactive content can shine through this noise and hold attention.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture.

John Legend Coming to Interact 2014

Modern Marketing

About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Will we see you at Interact in San Francisco?

Interactive + Content + Partner = Great Marketing Example

Modern Marketing

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend.

Interactive Content for Account Based Marketing (ABM) and Selling (ABS)

The ROI Guy

Why Interactive Content is the best Engagement Fuel? What if you could make this customer facing, so you can tune it dynamically and interactively with the prospect, particularly when you want to discover business objectives / challenges and align to just the right solutions?

15 Clever Examples of Interactive Print Ads

Hubspot

To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising.

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing.

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

B2B Marketing Insider

The post From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle appeared first on Marketing Insider Group. Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers.

Video Interactivity and Personalization for Effective Content Engagement

Modern Marketing

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. Interactivity.

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience. Why interactive?

The Winner? Interactive Content Ignites Demand and Fuels Engagement

The ROI Guy

Research by DemanGen Report indicates that interactive value-focused content can lead the way to more leads, better engagement and higher conversions. Interactive Content delivers results like this when it focuses on value (vs. However, all Interactive Content is not created equal.

Why Now Is the Time to Dive into Interactive Email Marketing Campaigns

Content Standard

It was an interactive product tour right in the email. I set out to learn how interactive emails could play a role in marketing transformation. Interactive Emails: An Emerging Format. What Does Interactive Email Look Like Today? “You’ve got mail!”

Interactive Content: The Next Frontier for SEO

SnapApp

That’s where interactive content comes in. . So, with all this being, we wanted to do a high-level rundown for all you SEO-focused readers on just how interactive content works in the search engine trenches and impacts your websites. . Interactive Content and SEO. .

Brain Games: Discover the Psychology Behind Interactive Content

B2B Marketing Insider

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […].

Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

Hubspot

Is Interactive Video the Next Big Thing? It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward. Interactive video changes that. Interactive Video In Action.

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