How to do lead management that improves conversion
B2B Lead Generation Blog
JULY 6, 2017
CRM tools to manage inquiries and track sales lead interactions from the first contact to close. In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.