Anything Goes Marketing

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Other goals to keep in mind is to encourage the new subscriber to open and read future emails but encourage as well as interacting with you in other channels that they may not have known about.

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HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. The new visitor can either be satisfied with just reading the interaction or even add a comment themselves.

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Trending Sources

Customer Service at its Best: Wind Mobile

Anything Goes Marketing

Overall, I’ve always felt that they cared about my business when I interacted with them which is more than I can say for the other “big 3”.

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Wake up and Send More Email

Anything Goes Marketing

Start thinking about what you can do to increase the number of quality interactions that you can have with your database via email.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world.

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Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

Ardath Albee at Marketing Interactions stresses that a common definition of what the customer is looking for will help bring together the various strategies and tactics that are being deployed by individual marketing and sales groups.

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Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

You can make this email more interactive by using dynamic content based on the subject matter of the email. I'm going through my old emails and I found one of those rare MarketingSherpa studies that are "open to the public". This is a great one that focuses on B2B lead generation.

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5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

Because the interaction is personal and shows that you, the customer is rewarded for being a customer and that Starbucks cares about its customers (if only they could fix their line ups!).

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USA Today is Web 2.0. OK

Anything Goes Marketing

Interactive Features Keep 'em Coming Back : If you and your spouse want to have your own celebrity name like Bennifer or Brangelina, check out the Celebrity Couple Name Maker. (My These type of interactive elements that ask for user input keep people coming back to your website.

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Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

only really applies when the public is interacting with your company and the conversation is ongoing. is the ability for people to interact with other people and not just have a site or feed where the conversation is flowing in one direction. The discussions around web 2.0.

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How do you allow prospects to get closer to your product?

Anything Goes Marketing

Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Allow me to engage and interact with your product! The effect here is to build one interactive experience on another.

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

It's Time to get Interactive. A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. He has created tutorials, podcasts and other interactive elements that engage and motivate fellow bloggers.

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Why I Use Twitter

Anything Goes Marketing

The interaction that is achieved on Twitter is the engine the drives it. While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. Instead of answering people one by one I thought I would write a quick post on it (it better be a quick post!). I hope that you find this useful.

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IBM Allows you to Chat With a Sales Representative

Anything Goes Marketing

What better way then to interact with potential clients then to allow them to speak with you without having to pick up the phone. If you've been on IBM's site lately, you may have noticed a new feature.

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Honda Gets its Elements in Order With Fun Game

Anything Goes Marketing

You're interacting with rabbits and other animals. Here's an award winning integrated campaign by Honda to promote it's sporty Element. It combined, TV spots, search marketing and even YouTube videos !! The agency that designed the campaign ended up winning an award which isn't too surprising.

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CNN - User generated content at its best?

Anything Goes Marketing

UGC has three main goals: Encourages continued web traffic by providing an interactive medium for consumers. At the heart of blogging is what some people may call " user generated content " (UGC). That is providing the ability for every day people to have their say.

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Landing Page Strategies and Lead Qualification

Anything Goes Marketing

As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction. What I've been seeing lately is the ability for marketing databases to interact with data repositories. Here are some quick tips from the experts - Google that is - on how to improve your landing pages.

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Old Spice, New Marketing Strategy

Anything Goes Marketing

Whether or not this works is another thing but the site works as its entertaining, interactive and may hit those males who have a poor self-esteem problems. This follows the interactive philosophy of blogs which allows people to post information and others to respond. Tags: old spice , blog marketing , seth godin , b2b , b2c , experience old spice , interactive marketing , tony stewart.

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Is Your CRM Naked?

Anything Goes Marketing

Tags: CRM , sales process , Marketing Interactions.

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

Calculate marketing ROI with the Marketing Lead Calculator : Calculate marketing ROI with this interactive spreadsheet by B2B sales and marketing expert Mac McIntosh. Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it!

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Top 10 List on the Positives of Corporate Blogging:

Anything Goes Marketing

You need to get into a conversation with them and blogging can help you get things started as it provides an interactive medium. In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there?

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Lead generation using white papers

Anything Goes Marketing

Update 11/19/2006: Check out the blog: Marketing Interactions. How are B2B companies generating leads these days? There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. He has a number of resources that you can have a look at as well.

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Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?

Anything Goes Marketing

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. It's pretty crazy how popular internet advertising is and how much it continues to grow. According to a recent study internet ad revenue is up 37% over the first half of last year.

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Why B2B websites fail

Anything Goes Marketing

In terms of lead generation, get an email from their first interaction and then follow this up with an email that contains information or an offer that is directly related to what they came to your site about. B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content.

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The worst Fortune 500 blogs - Part I

Anything Goes Marketing

Blogs are suppossed to be interactive but could you leave comments? Have you come across a business blog and said "This is pure shit?" Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't. I've evaluated a bunch of corporate blogs from fortune 500 companies and I've listed out the bottom 5 that I've found and why.

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Obtaining Feedback for Your E-Newsletter

Anything Goes Marketing

On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. Do you want to better undestand how your e-newsletter readers feel about your newsletter? Why not tie your blog and e-newsletter together? That's what B2B Online is reocomending. If you post every story on your company’s blog and provide a space for people to respond to and comment on those stories, you will garner opinions, Quinn said."

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Video Blogs - What the ()#%?

Anything Goes Marketing

Great use of integrated marketing by combining viral marketing, download ring tones, interactive games etc. Just when I start to get a handle on the whole blog thing, they come up with video blogs. I never knwe they existsed. That means I must keep reading! It's interesting though as blogs are supposed to be more for the common person and the whol video things is a bit to "adsy" for me. However, video is becoming more and more prevelant on the net.

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Dynamic Email Content: The Next Generation of Personalization:

Anything Goes Marketing

Demographic: Mostly B2B but geography is key in B2B -Psychographic: "Interests, Attitudes and Opinions (IAO)" He claims that you can gather this type of data from surveys, polls, preference forms and other sources (offers, call centres interactions). Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content.

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The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun.

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9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

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4 Steps to Create Awesome Interactive Content

Modern B2B Marketing

Fortunately, interactive content makes a marketer’s job just a little easier. Interactive content is an experience where individuals can participate with the information they’re consuming, creating an immediate two-way dialogue. Have you already had success with interactive content?

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How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods.

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Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! News Uncategorized B2B marketing business challenges Customer experience innovative marketing technologies interactive marketing Kaon Kaon Interactive sales enablement SBANE SBANE New England SBANEInnovation

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Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

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Your Next Practice: Interactive Value-focused Content

The ROI Guy

From the research, 84% of buyers now prefer more interactive and visual content, providing users with the ability to dynamically self-explore areas of interest, analyze opportunities, and obtain customized consultative advice. The ROI of Interactive Value-Focused Content?

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How Personalization Takes Interactive Content to the Next Level

B2B Marketing Insider

When we talk about interactive marketing content, we often use the word dialogue. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group.

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5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Learn how to truly interact with audiences in the most meaningful ways! The really nice thing about Interact is hearing from peers in the industry.

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13 Examples of Engaging Interactive Content

B2B Marketing Insider

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services.

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45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message. By giving them an active role in their content consumption process by publishing stories with interactive elements.

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Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. The New Interactive Player: The Evolution of Engagement.

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