interactive 
LeadSloth
FEBRUARY 17, 2010
I define it much broader: Social Media facilitates any online social interaction, where monologues have been transformed into social dialogs. After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site.
LeadSloth
OCTOBER 26, 2010
Improve Lead Interaction with Good Segmentation. Which content provided the desired lead interaction for which segmented list during which stage of nurturing? As such there are a variety of best practices to be followed in order to maximize the use of these systems.
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LeadSloth
APRIL 24, 2009
Ardath Albee ’s Marketing Interactions blog ( @ardath421 ). Adam – the former VP Marketing of the 451 Group – is finishing up a graduate project on marketing technology and publishes deep insights about marketing automation.
LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
MARCH 24, 2010
In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce. Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer.
LeadSloth
JANUARY 12, 2010
Chris Frank , Director of Marketing, TreeHouse Interactive. Chris Frank, Director of Marketing, TreeHouse Interactive ( @treehousi ). Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales. Thought leadership?
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