Online Media Needs Innovation, Not a TV Standard
Digital B2B Marketing
JUNE 29, 2011
Principle #4 – Determine interactivity “metrics that matter” to improve evaluation of branding efforts. Yes, we have a hodgepodge of interactivity metrics today. With the creation of interactivity metrics in Principle Four, they are introducing key metrics that are specific to online, without corollaries in other channels.
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