Cintell

AUGUST 6, 2019

That’s the message in a new book by Wharton marketing professor Peter Fader and Sarah Toms, executive director and co-founder of Wharton Interactive. But they all matter for businesses that want to make the most out of them.

Interactive Marketing 156

Interactive Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 156

Cintell

MARCH 31, 2020

There is a need to focus more on the customers and the experience they have during every interaction made with a company. Such customers speak highly about their interaction with a brand and want to return. Develop a set of principles to stick to while interacting with the customers. Attend to the needs of your customers.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

Cintell

FEBRUARY 18, 2019

That’s the message in a new book by Wharton marketing professor Peter Fader and Sarah Toms, executive director and co-founder of Wharton Interactive. But they all matter for businesses that want to make the most out of them.

Interactive Marketing 126

Interactive Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 126

Cintell

APRIL 30, 2019

Identifying, interacting and engaging with the right customer, at the right time, with the right messaging in the right place will optimize your commercial activities to win and keep winning in your marketplace.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

MARCH 14, 2016

The sales process has evolved into a truly collaborative interaction where both seller and buyer come to the table equipped with information. It’s time to consider the role that company personas can have in improving our understanding of target accounts, and what that means for the marketing and sales activity designed around them. .

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

NOVEMBER 25, 2015

Collaborate with sales, and seek feedback from sales on the type of personas they’re interacting with, so they may leverage persona knowledge in their conversations. Personas are not one and done activities. We must validate persona attributes and “iterate, iterate, iterate!”.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

FEBRUARY 10, 2016

Marketing operations professionals play a large role in ensuring effective inbound and outbound interactions by matching persona-based attributes with individual contacts. The role of portfolio marketing should own persona creation, defining the target segment, buyer need, and building out context to share insights with other teams.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100