Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Forrester Blog for Interactive Marketing Professionals. " Read on to get their insights.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Forrester Blog for Interactive Marketing Professionals. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

MARCH 11, 2010

"Interactive video white papers allow individuals to assimilate information in a way that best fits their fast-paced lifestyles” Jonathan Kantor's Bio. Interactive navigation. Video White Papers Show Off Companies. WritingWhitePapers Blog. WhitePaperSource Newsletter. WhitePaperSource Forum. Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Forrester Blog for Interactive Marketing Professionals. " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MAY 17, 2010

Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. Blog Martketing Interactions Twitter ardath421. Why should you engage prospects consistently across the complete buying cycle? What actions should marketers take in 2010? Ardath Albee.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Forrester Blog for Interactive Marketing Professionals. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

FEBRUARY 15, 2010

Display advertising begins to shift from traditional banner ads to interactive and data-driven ad formats. Spice up your SEM landing pages with interactive content, so you cut through the message and visual overload for consumers. Facebook continues to grow. Google Wave sees early adoption. LinkedIn consolidates its position.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Ambal's Amusings

APRIL 8, 2010

Beth is Senior Editor at Interact Media , a content marketing software company. Interact Media - Content Marketing Blog. I have invited Bett Hrusch to discuss about Repurposing Content. Read on to get Beth's insights on how to creatively repurpose your content. Related Links.

Trade Show 100

Trade Show Content Budget Programs Barriers 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

MAY 2, 2012

link] : Peugeot uses Pinterest as their interactive car showcase. Pinterest contests are a growing trend, with brands often requiring entrants to pin a particular image from the brand onto one of their boards. Industry Examples. Here are some interesting examples of how brands have used Pinterest. Plans and Pricing.

Tools 100

Tools Planning Content Marketing Work Management 100

Ambal's Amusings

FEBRUARY 29, 2012

Brainshark provides unparalleled capabilities to track the viewing activity and collect interactive feedback from your audience, so you can actually measure how impactful your content is. The presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites.

Tools 100

Tools Planning Content Marketing Content 100

Ambal's Amusings

OCTOBER 29, 2009

Ambal Balakrishnan: Tell us about what Marketing Interactions does? Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Ambal's Amusings

SEPTEMBER 1, 2010

2010 will see marketers change the way they market to and interact with buyers. "The buyer has changed forever— marketers that succeed will adjust accordingly (and drastically)." " Craig Rosenberg's Marketing Prediction for 2010. The main changes in the buyer: Buyers do the vast majority of their research online.

Peer-to-peer 100

Peer-to-peer Buying Cycle Marketo Marketing & Strategy 100

Ambal's Amusings

FEBRUARY 8, 2010

" Ian Lurie is chief internet marketing strategist at Portent Interactive. We asked Ian Lurie "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" He is also the author of Conversation Marketing: Internet Marketing Strategies. Blog Conversation Marketing Twitter portentint.

Marketo 100

Marketo Internet Marketing Communities Twitter 100

Ambal's Amusings

JANUARY 31, 2011

Interacting with others and adding to the dialogue on other people's blogs and in LinkedIn group discussions. Marketing Interactions Blog. Marketing Interactions Blog. Specifically, I've established new connections and landed new clients by: Offering valuable information via practical blog posts, an eBook, and a report.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

APRIL 14, 2010

2010 will be an interesting year for B2B marketers, as a number of trends coalesce to fundamentally change the way we interact with buyers and engage them in a buying process. First, as data on individual prospects becomes more readily available, the value of a true relationship will increase dramatically.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Ambal's Amusings

DECEMBER 2, 2009

If commenting on others' blogs isn't working, try interacting with them in their favorite way. Perhaps you'll benefit from spending less time on blog posts and more time on Twitter or Facebook, or another social networking platform. Listen to what they want. Are you delivering content the way your audience likes to get it?

Thought Leadership 100

Thought Leadership Content Buzz Newsletter 100

Ambal's Amusings

FEBRUARY 17, 2010

Marketing Interactions Blog. Send out your tweet with a link to this post using the hashtag #CLICKPRIZE. Include @clickdocuments and @MicheleLinn in your tweet. Recommended Resources. Junta42 Blog. The B2B Content Marketing Workbook. Over to you.

Content 100

Content Buyer Personas Marketo Consulting 100

Ambal's Amusings

FEBRUARY 12, 2010

What value are brands providing in exchange for all the effort consumers are putting in to engaging with brands via blogs, Twitter and even offline activities like store visits and Customer Service interactions. Rick Liebling 's Marketing Action for 2010.

Ad Exchange 100

Ad Exchange Paid Search Agency Social Networks Work Management 100

Ambal's Amusings

DECEMBER 14, 2009

They want to engage, to interact and to get you more involved. Enjoy these snippets and go download the entire eBook for FREE at What Matters Now - Things to think about (and do) this year. Seth Godin. Blog Seth Godin Twitter @sethgodins. "Generosity" If you make a difference, people will gravitate to you.

Word of Mouth 100

Word of Mouth Blogger Twitter Tagging 100

Ambal's Amusings

JANUARY 7, 2010

Ardath Albee's Blog Marketing Interactions. Marketing Interactions Blog. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. The High-Tech Direct Marketing Handbook. Mac McIntosh’s Blog Sales Lead Insights. Cindy King. Blog CindyKing Twitter CindyKing. Ask only for what is necessary.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Ambal's Amusings

DECEMBER 14, 2011

So, a highlight certainly is the fact that almost everybody gets a chance to meet and interact with almost everyone else, including the speakers.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

MAY 6, 2010

Marketing Interactions Blog (Ardath Albee). As a note, only request the information that is needed and consider progressive profiling, where you ask for more information for every subsequent registration. Michele Linn Recommends. B2B Lead Generation Blog (Brain Carroll). Lose Control of Your Marketing eBook (David Meerman Scott).

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

OCTOBER 6, 2009

Ardath Albee Marketing Interactions Twitter Ardath421. Stephanie Tilton TenTon Marketing Twitter StephanieTilton. B2B Marketing Experts. Follow ClickInsights B2B Marketing Experts on twitter with one-click. Rebel Brown Phoenix Rising Twitter RebelBrown. Brian Carroll Start with a Lead Twitter BrianJCarroll.

Case Study 100

Case Study Case Studies Paper Twitter 100

Ambal's Amusings

DECEMBER 3, 2009

Interacting with others and adding to the dialogue on other people's blogs and in LinkedIn group discussions. Specifically, I've established new connections and landed new clients by: Offering valuable information via practical blog posts, an eBook, and a report. Providing links to this content via Twitter and LinkedIn.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

NOVEMBER 12, 2009

Alltel Wireless drives “My Circle” success with sophisticated direct marketing was created for Acxiom, an interactive marketing services company. She is the author of the first published book on the topic of customer case studies, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

DECEMBER 4, 2009

Every interaction with a customer - whether it is a pleasant first meeting with a prospect or an unpleasant call from a disgruntled customer - is an opportunity to show what you and your company stand for. Whether or not you like it, your customers, prospects, partners, analysts, bloggers, press and competitors are watching you constantly.

Planning 100

Planning Terms and Conditions Advertising Agencies Marketing & Strategy 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

DECEMBER 8, 2009

In addition, the advent of Social Media has changed the way we interact with information. This has led to an abundance of short, heavily sales-oriented white papers that has turned off many business decision makers.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

JULY 15, 2010

If this is the first interaction a potential buyer has with your company, he or she will probably resist registration (rightly expecting that sharing contact info will lead to being bombarded with emails or phone calls). Don't scare away prospects because you're hell-bent on collecting contact information.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

OCTOBER 8, 2009

This strategy is key because today's prospects often don't interact with a sales rep until the decision stage. Increasingly, B2B companies are viewing their engagement with prospects from the buyer's point of view – and delivering content that's relevant at each stage in the buying cycle.

Case Studies 100

Case Studies Case Study Activities Studies 100

Ambal's Amusings

NOVEMBER 23, 2010

Your content is largely taking the place of the interactions your sales reps would normally be having with prospects. Prospects in the consideration and decision phases typically want to know how you compare to the competition, what it takes to implement and use your solution, and the success that your customers have realized.

Paper 100

Paper Work Management Marketing Management SME 100

Ambal's Amusings

DECEMBER 31, 2009

B2B marketing has gone through dramatic change in the last few years due to the changing landscape of interaction between how consumers and businesses engage with content. ClickInsights: Tips on how B2B marketers should do Content Marketing. B2B marketing is not the same as B2C marketing.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100