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  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Interactive] 24 Growth Hacks to Try Today
    Give both parties special access to an exclusive, but social online space -- like Slack -- where they can interact. This feature -- which allows you to retarget the people who are already familiar with your brand from a website visit or another previous interaction -- is a great one for moving prospects through the buyer’s journey. When I find a good growth marketing resource, I remember it and hold onto it for dear life.
    [Interactive] What Millennials Really Want From Your Nonprofit’s Website
    One area discussed in the report that stood out in terms of nonprofit online marketing strategies was the focus around a nonprofit’s website and how Millennials interact with it. Make sure your reports are easily accessible and, if you have some design resources, as visual and interactive as possible. But making it easy to connect with your organization through different channels is important when interacting and attracting Millennials to your cause.
    [Interactive] 51 Essential Email Marketing Tips to Help Marketing Automation
    These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Most email marketing automation tools have easy-to-use dashboards you can use to understand your email performance and subscriber interactions. Transform them into interactive expereinces for free right now Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that.
    [Interactive] B2B Marketing Calls-to-Action: Best Practices by Channel
    CTAs that drive to interactive content—like quizzes, polls, and assessments—are particularly effective. Visit the SnapApp gallery for examples of interactive content that B2B businesses are building without IT. In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. A powerful email call-to-action could make for a lousy social media CTA. .
  • BASEONE  |  TUESDAY, MAY 9, 2017
    [Interactive] Marketing and Branding are Not One and The Same
    A well executed marketing push will pay for itself and will help you build an even stronger brand by taking advantage of all your brand assets to lead a customer to interact with your product and make the experience memorable. When it comes to advertising, branding, design and marketing, there is a plethora of terms and concepts that people group together, and many times misguidedly use them interchangeably.
    [Interactive] When Did B2B Morph Into “Boring-To-Boring”?
    However, adding interactive content to your current marketing mix throughout the buyer’s journey is like having your own seat in an Escalade on a direct route to your destination (no traffic!) Ultimately, the power of interactive content lies in its ability to engage a prospect throughout the buyer’s journey. Actively answering questions or participating in interactive engagements provides prospects with specific results in real time to address their issues or ideas.
    [Interactive] Event Marketing 101: Tips for Newbies
    If you’re a young new business owner, you may be far more comfortable with digital marketing than anything that involves face-to-face interaction between your brand and your customers. Simply put, an event is any opportunity for your brand to meet and interact with current or potential customers in a real-world setting (as opposed to the digital world).
    [Interactive] Increase Sales Productivity with Marketing Automation
    Once interaction between the company and the potential client is initiated, be on the look-out for buying signals which will reduce the time required from the sales team. Many salespeople have the same challenge – how to make full use of the allotted time in order to generate the most revenue.
    [Interactive] The Four C’s of Marketing Orchestration Testing
    The biggest and most important reason for testing channel… if you have been testing Customer Engagement, you will find out that you have customers that have not interacted at all (around 5-10%) and you will also find out you have a large proportion of customers who haven’t engaged in 270+ days.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Interactive] How to Earn an Ivy league Degree by Wasting Time on the Internet
    Students are required to stare at the screen for three hours, only interacting with chat rooms, bots, social media, and listservs," reads the course description from UPenn''s website. He describes Twitter as his own, personal, "social newspaper" that he''s the editor of, picking and choosing what he does and doesn''t see while getting to interact with people and brands in a different way. This professor sure knows how to write a provocative title.
    [Interactive] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    B2B buyers require human sales interaction during every stage of the buyer’s journey, even though digital communication and promotion has become more prevalent in vendor marketing programs, according to survey findings released by SiriusDecisions. It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus.
    [Interactive] How to Approach Multi-Channel Marketing
    Take a minute to think about your typical day and how you interact with your devices. Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. You likely check your email, browse several social media platforms, send and receive text messages and visit some websites.
    [Interactive] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    Everything is a click away, yet the level of interaction can sit on the surface, often on a superficial level. In this environment, consumers crave personalized interaction. Set a hashtag for your campaign and be sure to have someone on your team ready to listen and interact. A pop-up shop, by simplest definition, is a temporary retail location, with the goal of making a permanent impact with your audience.
    [Interactive] Marketing Automation, Set It and Forget It
    Welcome Email – Trigger and email that expresses gratitude that your customer or prospect has taken the time to interact with your brand. Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
    [Interactive] Top 10 Recommendations to Revitalize Your B2B Marketing
    You can only trace the customer’s interaction with your brand along that one path of receiving, opening and acting upon email stimulus. There are multiple touchpoints and various people within your organization that can offer keen insights into how your customers react and interact at every stage of the customer journey. We are coming up to the last holiday weekend of a wonderful summer. The countdown for back-to-school has begun.
    [Interactive] The One Effective Use of Facebook for B2B Marketing
    Most customers and prospects probably won’t want to interact with your brand on Facebook, but for those who do, it’s important to engage them through this channel. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India.
  • ACT-ON  |  MONDAY, DECEMBER 28, 2015
    [Interactive] 5 Predictions for SEO in 2016
    Whether it’s clickthrough rate in the search results or time on site, how people interact with your pages has major consequences for your traffic. Ever watched a big SEO update roll out? Most of the stakeholder community commentary splits two ways: The first group feels like they’ve been caught unawares. The second group explains how Google has been telling us the update was coming for months.
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Interactive] How Facebook’s Filter Bubble Warped My Perception of Reality
    Facebook’s newsfeed algorithm is designed to focus on stories that will interest each individual user based on the friends they interact with and the links they click on. I couldn’t believe Donald Trump kept winning. Every primary he won, headline he weaseled his way into, and incendiary statement he made, it all seemed unbelievable. The group reaction seemed to be: No one believed this could happen.
    [Interactive] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    Whether you’re a B2B marketer or a consumer marketer, you’ll create more meaningful interactions with prospects ( even anonymous ones) by serving them the right content at the right time. Author: Mike Telem If you’re in marketing, you’ve probably heard a lot about personalization lately.
    [Interactive] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Also, more than half recommend a firm due to their online presence—their blog posts, social media interactions, website, positive reviews and more. You Failed to Provide Insight or Demonstrate Expertise in Your Interactions. We have all had the experience. You know your firm is a fit for the prospective new client. After all, your skills and experiences align perfectly with their needs.
    [Interactive] A Simple Guide for an Effective Inbound Call Strategy
    Think critically about when calling would be best for customers -- and profitable for you -- so that you can optimize the phone and drive all voice interactions to your benefit. Use call analytics services from vendors like Ifbyphone , Invoca , and Century Interactive , which helps you categorize incoming calls based on their interest and quality.
    [Interactive] 7 Ways to Have Fun While Meeting Your Demand Gen Goals
    Spruce up your marketing with fun tactics and interactive content to get the demand gen results you’re looking for. Meeting demand generation goals can feel like drudgery. Chipping away at an enormous boulder that never seems to get any smaller… sound familiar? Modern marketers have ambitious targets to hit, and those targets just keep getting higher. How can we keep pulling the right levers to continue delivering high-quality leads to sales?
    [Interactive] Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)
      These efforts will undergo repeated interactions with consumers or buyers.    Now, these repeated interactions even more important given the rapid changes occurring in buyer behaviors due to the introduction of new social technology every 2-3 months. Image by Cristiano Betta via Flickr. This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age. 
    [Interactive] The Content Standard: How We Transformed from Content Marketers to Editors
    We left our computers out of the meeting room, and on a white board we began describing our audience and identifying personality traits based on our real-world interactions with our customers. 2: What Brands Need to Know About Interactive Storytelling in 2016” and “Trend No. We’re launching a new video series, interactive content formats, long-form, mixed-media stories, and more this year.
    [Interactive] 5 B2B Social Media Tips to Drive Prospect Engagement
    For professional services firms looking for more referrals and positive brand exposure, note that small and medium-sized businesses (SMBs) received a 30% lift in recommendations from people who interacted with their firm on Twitter. And seeing the social sharing buttons and comment boxes on your site serves as a gentle reminder that interactive engagement is but a click or two away. Transparency and responsiveness have long been cornerstones of good business practice.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Interactive] How to Think More Strategically About Your Content Marketing
    To reach this level, you must adapt your way of thinking and realize that customers don’t read or interact with "pure" brand marketing in its traditional sense. The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. It can easily be done in a silo. There is nothing stopping you from creating and curating content and then randomly posting it up in social media channels.
    [Interactive] How to Prepare for Google’s New ‘Author Rank’
    I think people who are using Google authorship and who are producing really good, authoritative content that is focused on their areas of expertise and are getting good interaction engagement,” says Traphangen. Right around the same time that Google+ was introduced in June 2011, Google formally announced the Google authorship program , where authors could link their content to a Google+ profile and identify it to Google in search rankings.
    [Interactive] More Content is Not Always Better – Wise Words from Chris Vandermarel
    But we really have to move beyond that and try to work to surface the right content at the right time — as well as keeping buyers engaged once they interact with that content. Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve.
    [Interactive] 3 Ways to Be Your Customers’ BFF
    Personalization is designed for your customer, so they have a customized experience and interaction with you. Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers. I’m still surprised by how many marketers have never actually talked to a customer.
    [Interactive] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    Sam Diaz notes of brand pages that “On the surface, the new feature feels like Google’s version of Facebook fan pages, a place where companies, celebrities and other ‘brands’ can interact with their customers and followers by sharing news or engaging in discussions. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook.
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Interactive] An Introductory Guide to Mobile for B2B Marketers
    It’s one of the first places a customer will interact with your brand, so if it’s not already optimized for a smartphone or tablet, you’ll want to jump on that right away. With options like click-to-call, click-to-download, click-to-video, and click-to-social, mobile display gives your prospects multiple ways to interact with your brand. Have you ever wondered how to use mobile marketing for a B2B lead generation campaign?
    [Interactive] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Interactive] How To Build Your Online Community and Then Keep It
    Not only do you have to get people’s attention, but you also have to make them want to return over and over again, as well as directly interact with what they’re seeing. It is especially easy to do this on social media, where you can directly interact with people, rather than waiting for them to come to you. User profiles are another great way to get members interacting with each other. Interact with the community. Guest post from Elissa Smith.
    [Interactive] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    B2C Facebook interaction is 30% higher than average on Sundays. Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).
  • ACT-ON  |  MONDAY, MARCH 21, 2016
    [Interactive] What Marketers Can Learn from Thomas Friedman’s Advice for The Rest of Us
    You can begin to understand the importance of always being in beta when you think about how Friedman’s three forces – Moore’s Law, Mother Nature, and the marketplace – interact with each other. Thomas Friedman, a renowned author and New York Times columnist, was recently interviewing the good folks over at Intel, trying to get a sense of the impact Moore’s Law has had on the world.
    [Interactive] 20 Content Marketing Tools to Rely on From Start to Finish
    If a question has a high interaction rate on Quora, it’s likely a topic of interest across the industry. When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level.
    [Interactive] Stop shoving social media down my throat
    Of all the people I interact with on the social web, I would say I am most in-tune with Jay Baer. It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company. This is a philosophy that sounds good, but is often detached from practical reality. I have been immersed in the social web for more than three years.
    [Interactive] The Truth About the Blog Supremacists
    Related Stories The slippery slope of influence marketing The business case for SXSW Interactive The hot new career of brand journalism. Through this blog, I have covered many angles of content creation, strategy, and marketing career issues. But there is one serious topic I have avoided until now.
    [Interactive] Why BANT No Longer Applies for B2B Lead Qualification
    The EVP of Sales broke the tie when he stated “if we can get the right demographic criteria and understand how they are behaving and interacting with us, I will leave it to my rep’s to help them build the business case, show the need and help their prospect get the needed budget.” Case closed. Fifteen years ago I worked for a B2B marketing agency that had an outbound call center focused on lead generation.
    [Interactive] 10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
    Think of it as your interactive real-time morning paper. by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. According to a recent study by the Custom Content Council , 73% of consumers prefer to get their information about an organization in articles rather than advertisements.
    [Interactive] The State of Social Marketing
    by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing. The session was moderated by The Next Web editor Brad McCarty , and included Becky Brown of Intel and Tyler Willis of Unified. He session promised to consist of 10-minute rapid-fire discussions of the three most important changes happening in social marketing.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Interactive] 6 Cool Company Blogs Everyone Will Enjoy Reading
    When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. Perhaps a little too well.) And watching them grow has been a master class in what a customer-driven company should look like. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me.
    [Interactive] Full-Service Technology Vendors: Marketing Automation Support and More
    A full-service vendor is capable of integrating several solutions into one cohesive program and recording every interaction in one convenient location. It’s a new world out there, and the traditional office is a thing of the past. These days, employees working for organizations across every industry are often working remotely, scattered across the globe. It’s a great way to optimize resources and ensure the best possible levels of expertise in your teams.
    [Interactive] AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights
    With AgilOne, you can identify the user all the way from email click to interaction behavior on the website, and stitched across other channels such as social, mobile, call center, etc., This week, AgilOne announced new integrations with Oracle Marketing Cloud. With AgilOne’s customer data platform powering engagement through Oracle Marketing Cloud, marketers can create more consistent, orchestrated, and authentic relationships across channels. So, how do we do it?
    [Interactive] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    This kind of dynamic delivery actually benefits marketers in two ways – not only are you able to show website visitors the most relevant content, but you’re also able to learn more about each segment of your audience, depending on how they interact with that content. Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse.
    [Interactive] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. Real talk: I love REI. When I want to get my outdoor adventure on, REI is the place I turn to. My relationship with REI is more than merely transactional, however. It’s one thing to keep going back to a brand because you like its return policy or its fast shipping.
    [Interactive] The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes [SlideShare]
    Dharmesh and Brian’s joint keynote featured some exciting product announcements, but it also echoed the fundamental premise of the inbound experience, which is that “interrupting instead of interacting, coercing instead of connecting, and distracting instead of delighting” simply doesn’t work any longer. Illumination comes from information and storytelling that truly resonates with human beings, and the internet has facilitated those human interactions with massive scale.
    [Interactive] Introducing Document Analytics
    Contently clients who upgrade to this feature will not only be able to learn about whether a prospect or client has downloaded a piece of content, but also gain an in-depth understanding of how they are interacting with it, thereby driving true data-driven decision-making to improve marketing efforts.
  • SNAPAPP  |  THURSDAY, MAY 4, 2017
    [Interactive] Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations
    From the speaking sessions attended by over 500 marketers, to our intimate customer dinners, to the booth scavenger hunt, to the mimosa bar, to the Marketing Fit Pledge, to the massage station, we had far too many conversations about the value of creating interactive experiences to count. Interactive experiences have come of age. Year after year, spring typically is a heavy event season in marketing land. But this year, the week of April 24th held a special distinction.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Interactive] Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
    You can also pull in information like the form submission page title and job roles to see who is interacting with which type of content. Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful. You also have to know which information out of all the data in your CRM, marketing automation, and customer support systems will actually be helpful -- and which could steer your marketing astray.
    [Interactive] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    How a lead interacts with your website can tell you a lot about how interested they are in buying from you. It's more accurate than the technique we've outlined above since it's a holistic approach that takes into account how all of the customer attributes -- like industry, company size, and whether or not someone requested a trial -- interact with one another.
    [Interactive] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    Analyzing where people are filling out forms is a great way to understand the interactions between your gated content and the rest of your marketing. As our company continues to grow, we have invested pretty heavily in content marketing. Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. So it’s important that our content continues to contribute business value.
    [Interactive] Live Video in 5 Steps: From Creation to Measurement
    Polished, professional videos can be very resource-intensive, but live streams by nature are raw, unedited takes that can create more authentic interactions with your audience. Author: Cameron Jahn Live video has tremendous power to bring people together. From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events.
    [Interactive] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.
  • SNAPAPP  |  MONDAY, MARCH 28, 2016
    [Interactive] Final Results Revealed! Which TV Show Do Marketers Most Love to Binge Watch?
    If you're wondering what other types of Spring content campaigns can be made with interactive content, be sure to check out our Spring Campaign Planning Worksheet The day has come. Over the past few weeks, there’s been a heated debate in the marketing world and now we have the final result. The question that created our own March Madness , was a simple one, but filled with many different possibilities: Which TV Show do marketers most love to binge watch?
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Interactive] The new ABCs of Selling: Always Be Challenging!
    Tailor: Delivering content that is tailored or dynamically interactive to address individual prospect challenges and value drivers. This week, CEB held their annual Sales and Marketing Summit, with 1,200 celebrating all things and revealing some of the latest research on how to more effectively evolve your sales and marketing for a new breed of buyer.
    [Interactive] Why Does Brand Purpose Matter, and Where Does It Start?
    ” This theory, developed by Michael Porter of Harvard Business School and venture capitalist Mark Kramer, argues that a company’s competitiveness, as well as the health of the communities with which it interacts, are not separate from one another—instead, they’re mutually dependent. In a meeting with your company’s executive team, everyone is talking about the new green initiative your competitor is launching.
    [Interactive] Are 2016 Messaging Apps Finally the Death Knell for Email?
    But, messaging apps are more sophisticated than ever, incorporating many of the best elements of email like targeted messaging, interactive content delivery, and direct response. ” Newsletters, geo-targeting, and interactive media all have the potential to be used to enhance users’ experience with a medium they’re already extremely comfortable using. It’s Monday at 6:29 a.m. As the clock on her iPhone turns to 6:30 a.m., her alarm sounds.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Interactive] An A to Z of Content Marketing Best Practices
    These interactive content formats are fab for lead generation , engagement rates and as a clever way to repackage content from other formats. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The audience growth, the influencers… Sometimes it seems like it just goes on and on. That’s a good thing and a bad thing. It’s good because it means there’s always more to learn.
    [Interactive] 4 Ways for David Cameron to Succeed on Twitter
    Social media should make this come true because it allows ordinary people to interact directly with those in power. Use the account to engage with your audience and set an example of interactivity. Let’s hope David Cameron (and leaders in general) clock onto the truly interactive potential of social media, for the sake of the British population and the world. How can the British PM and other leaders use social media to their advantage?
    [Interactive] Buyerology Trend: Think Buyer Network vs. Buyer
      This article looks at how buyers are developing more complex networks of interactions as well as decision-making and how organizations must adapt their view of buying. For CMO’s and CSO’s in particular, working together on developing the mix of conversation and interaction that meets the goals of the buyer networks relevant to their industry is crucial to longevity.  Image by via Flickr.
    [Interactive] The Backstory of Account-Based Marketing
    Scott Brinker , the chief technical officer at ion interactive and the blogger at , was a speaker at the recent annual ITSMA marketing conference. Dinner parties usually are where good stories are told. But here’s a case of where one of the best stories in business today actually had its beginning at a social gathering. In 2003, Bev Burgess was the host of a get-together in London.
    [Interactive] ClickZ Conference Coverage: 3 Examples of Big Data in Action
    Knowing this allowed them to find the communities and groups across the web where this segment is most likely to hang out, thereby Pandora is now able to accurately target and personalize their ads and other interactions. We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data. But what’s the use case?
    [Interactive] You Are What You Learn: The Best Marketing Conferences to End 2016
    you’ll gain fresh perspectives on how to create and share video at scale and on budget, make personalized and interactive experiences for your customers, and use the medium to achieve a variety of goals and results. There are a lot of words of wisdom out there, coming from some of the brightest and best minds of ancient times and our own times. Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You
    [Interactive] Stop doing short-term digital campaigns
    Paid media can accelerate the testing by increasing interactions with your content both on and off your site. Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. How do I know what my audience needs? How do I build content to meet their most pressing needs? How do I get this content in front of them in a timely manner?
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Interactive] Clever Conversion Tricks for Better Landing Pages
    For $49 they give you ten videos of different users interacting with your site, page or app. Did you get a brand new budget for 2016? How’re you going to use it? Whatever you plan to do, consider this: What if you could get more results from every one of those dollars? What could you accomplish if every single one of those dollars went 10% further? That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages.
    [Interactive] 3 Reasons Why Marketers Need Project Management Tools
    Tools like interactive Gantt charts , task management, and issue tracking are essential for dev teams to deliver their projects— and your projects— on time. Marketers live and die by their automation solutions. Without them, everything is done manually, doesn’t scale, takes too much time, and ultimately descends into chaos. It would seem marketers don’t need any other tools.
    [Interactive] Gamification of the Sales Process
    Gameplay is interaction inside of a game. What is Gamification? One of the trending topics in business is gamification. If you are not familiar with the term, in short, gamification is the application of game mechanics to non-game experiences that can drive an audience to a desired behavior.The size of the audience available through gaming is enormous and rivals television as a medium. According to Forrester, gamers span just about every demographic. 65% of Xbox gamers are male.
    [Interactive] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Marketing Interactions ). Marketing Interactions ). As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. Image credit: Business 2 Community.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Interactive] 10 Publishers Killing It on Instagram
    If you're looking for types of images for your Instagram account, WWD offers examples of behind-the-scenes, personal stories, and community interaction posts, all while including a call-to-action to read more on their website. Instagram isn't just for celebrities and teenagers anymore. In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic.
    [Interactive] No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns
    They do their own research online and want to interact and engage with brands on their own terms. Do you recognise the following checklist? Press release. Internal desk drop leaflet and PC ‘wobblers’. Overly-complicated sales decks and message houses. Homepage banner updates on corporate sites from Azerbaijan to Zimbabwe. Global audience survey and 200 page report PDF (v87) shared online. Through-the-line ad campaign launching straight after the school holidays.
    [Interactive] The Uneasy Speaker's Guide to Confident Public Speaking
    You’ve prepared, listened, greeted, and interacted … all in your own unique style. Public speaking has never come easily to me. I recall a middle school assignment in which I attempted to demonstrate how to lace Adidas in Run-DMC style. My fingers trembled so badly that I never managed to slip the lace''s aglet through the sneaker''s eyelet. Yet despite my hard-wired uneasiness, for the past several years, public speaking has become an unavoidable part of my career.
    [Interactive] Why a Global Content Strategy Is Vital for Your Organization in 2016
    For the first time in history (through Web analytics), marketers can study the ways people interact with content. A global content strategy should be big, right? I mean, Earth is 24,902 miles around, and your content marketing strategy should be able to wrap around it at least once. Pressure testing should certify that your plan can hold up against the world’s 5.972 × 10^24 kg of mass.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Interactive] Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
    With this context, you can create targeted content and interactions that match each individual's concerns and challenges. Account-based marketing or inbound marketing? Which one should you use? Well, maybe that's not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well.
  • SNAPAPP  |  FRIDAY, JULY 1, 2016
    [Interactive] SnapWrap: Culture Fits, Selfies, and More!
    Kim Kardashian-West, who literally wrote the book on selfies , is taking full advantage of today’s “selfie society,” which encourages personal interaction with brands with visual forms of user-generated content. Snapchat is a phenomenal tool for more personal interaction with customers in a fun, creative way. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog!
    [Interactive] Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing
    Shootman discussed how we as marketers have to be able to predict how our buyers are going to interact with us, and things like marketing ROI. by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel.
    [Interactive] Anatomy of a SnapApp, Part 2: Promotion & Results of Our Thanksgiving Assessment
    Interactive content is powerful, but like any other form of content, its success or failure depends almost entirely on how many eyes you get on it. . Earlier this month , we outlined our process behind planning, designing, and building our Thanksgiving Persona Assessment SnapApp. This week, we’ll dive into the demand gen side: how we promoted the assessment and the results we achieved. .
    [Interactive] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off?
    [Interactive] How to Identify Content Topics That Hit Home With Your Readers
    Your customer service and sales staff -- or anyone interacting with leads and customers on a daily basis -- often have the closest view into the challenges your customers face and the questions your prospects have. Create a forum for them to send blogging and content ideas to you based on feedback from their customer interactions. Blank screens are the enemy of inbound marketing. So smug. So taunting. They think they're so great with all that empty, useless space.
  • HUBSPOT  |  FRIDAY, JULY 29, 2011
    [Interactive] Responding to Leads Within an Hour Generates 7x the Conversations
    How you handle that interaction is also critically important. There was an interesting stat out of Harvard Business Review on the importance of timely responses when it comes to following up with online leads. The data originally came from a study of 2,241 U.S. firms led by a researcher at South Korea’s Sungkyunkwan University.
    [Interactive] 8 Tips to Cultivating a Successful API Program
    Engage the Community: Have a hands-on approach to your platform and interacting with the dev community. Last week, we attended Apigee’s ‘I Love APIs’ conference at Fort Mason here in San Francisco. ‘I Love APIs’ is Apigee’s annual API (application programming interface) conference full of informative keynotes, workshops, and many opportunities to network with the API and developer community.
    [Interactive] 5 Ways to Engage Readers Through Curated Content
    Anything that gets people interacting in new ways is likely to drive deeper engagement, and repurposing content across multiple platforms allows you to get more mileage out of every idea. Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise.
    [Interactive] Google Doing Away with Flash Ads
    Among the resources Google offers to advertisers to help with this process is Google Web Designer, which is a free HTML5 authoring tool that makes it easy to build interactive and animated ads without any coding involved. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort.
    [Interactive] Now Available: Complete Guide to Mobile Responsive Web Design
    Mobile visitors will quickly become frustrated if they cannot see or interact with content on your website, and this can cause them to turn to one of your competitors instead. It’s here! The essential guide for marketers entitled “ Complete Guide to Mobile Responsive Web Design ” is now available from KEO Marketing.
    [Interactive] Why You Should Rethink the Purpose of Your Marketing Analytics
    Your analytics system only tracks the most direct of sales interactions. If there is a marketing hell, and if there is a road that leads to it, that road is paved with the best intentions of startups. It’s an all-too-common story: a new CEO, whether a young entrepreneur or an industry veteran setting out on his/her own, gathers a ragtag group of specialists around a catchy product and admirable vision.
    [Interactive] Oh No You Don’t! You Simply Can’t Say—“I Don’t Get Social Media”…
    What you need is a growing number of relationships nurtured via social channels and cemented through direct, personal interaction. 10 Things About Social Media Every C-Suite Executive MUST Know . It doesn’t matter whether you pulled an all-nighter to celebrate the Patriots’ victory at the Super Bowl or slept in to avoid the messy commute in Toronto’s snowstorm—it’s time to wake up and say, “Yup, I get social and I know what it takes.”.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Interactive] Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up
    This is what allows you to remain agile , helping new employees to immediately understand what the agency stands for, how people interact internally and with clients, and what the ultimate goal they are working toward is. I t's a priority for almost every agency to scale up and attract larger and more prestigious clients, as well as the best talent.
    [Interactive] 15 Smart Marketers Share Insights on the Future of the Industry
    Companies will take all they''ve learned from seeing the lift from behaviorally targeted email marketing and apply it to the main channel where they interact with prospects and customers: their websites.". -- Karl Wirth, Co-founder and CEO of Evergage. Marketers, rejoice. You’ve made it through an intense Q4. Now, it’s time to start thinking about this year -- and guess what? It’s never been more exciting to be a content-loving, metrics-driven marketer.
    [Interactive] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    You just have to make sure your stories are easy to find and interact with, whether it''s through your website, search, social media, or email. How are you interacting with constituents during this ask? Once they''ve interacted with your organization for a period of time, it will be okay to make the hard ask for them to fundraise, volunteer, become a member or donate. Thinking about the future is something nonprofit marketers constantly do.
    [Interactive] Integrate Value Marketing & Selling with CRM & Marketing Automation
    To empower this integration, Alinean announces the availability of a new version of the XcelLive platform (v5.3), adding Interactive Content Connectors (ICCs) to provide streamlined data exchange between Alinean sales & marketing tools and external applications, especially marketing automation & CRM systems.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Interactive] How to Annotate a YouTube Video [Quick Tip]
    Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how.
    [Interactive] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    With that, you can have a single place to gather all of these interactions that these customers are taking on their buyer’s journeys and make sure that you are able to hit them at the right time as they move from a prospect to a customer. Our view is that content is really powerful for a marketer to put out into the market via a website and other content channels, but we also believe it’s really important for the salespeople to understand how people interact with that content.
    [Interactive] 6 Things Your Website Must Have To Get Found Online
    URL structure has to do with how the text in a URL is organized and how your site’s different URLs interact with one another. Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days? Or that some traditional SEO agencies are diversifying into other services as quickly as possible?
    [Interactive] Top Marketing Blogs You Should Be Reading
    What do they talk about: Content marketing, interactive content, design & storytelling. Why should I read it: Ceros is a beautifully designed blog that shares long-form posts about interactive content, design, and storytelling. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content).
    [Interactive] Survey: CXOs Value Long-Form Marketing Content for Insight
    This was followed by business books (21 percent), interactive data visualization tools (18 percent) and live presentations (13 percent). Despite the wide variety of marketing content, C-suite executives and decision makers still have strong preferences toward long-form pieces, according to new research.
    [Interactive] Leveraging YouTube as a Manufacturer
    YouTube puts users in control, giving the autonomy this audience craves and the ability to interact with the content of their choosing. YouTube allows you to do just that; create content that your audience wants to interact with, when they want to interact with it. Manufacturing, like many other industries, is continuously searching for the best ways to engage its audience. Content Marketing is a popular focus for this reason.
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Interactive] Business Value Summit Interview – Getting The Most from your Business Value Program
    The interactive online tool was used by account managers, inside sales teams and even self service by customers to dynamically assess HCM challenges, recommend solutions to solve the most pressing issues, and quantify the potential business value of such improvements. A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Interactive] Marketing Automation Tips for Manufacturers
    Reduced labor and human interaction. Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Today, manufacturers have an opportunity to improve their sales and marketing performance by implementing automation strategies as they have throughout history.
    [Interactive] Goals, Alignment and Account-Based Marketing
    They learned that who is on a team matters less than how they interact with one another. Every primer on how to launch an Account-Based Marketing program begins with one, foundational piece of advice. Make sure your sales and marketing teams are aligned. Period. End of story. Do this. or else. Without getting those departments thinking of themselves as a combined, revenue-generating organization, any ABM strategy is doomed to failure.
    [Interactive] Spotlight on Staff Bios as a Marketing Tool
    Or if you really want to step it up: Create interactive “presumes.” Amid the constant influx of information that is streaming directly to us via Web sites, blog posts, social media, and even the more traditional media brochures and qualification documents, it’s getting more and more difficult to express why you are the best at what you do for the particular audience you target.
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