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    [Interactive] 5 Content Marketing Resolutions for 2014
    Content marketing means creating interactive and engaging content to bring people to you. Start 2014 by figuring out a strategy and plan on interactive content to help build out your strategy. A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. We loved the article because we agree with the predictions and are already seeing some of these changes with our customers.
    [Interactive] Why Video Is The Answer To Employee Communications Teams’ Prayers
    These kinds of two-way interactive elements in your videos can help you strengthen your relationships with employees so that your communications feel more like conversations and less like trickled-down mandates. What’s on your list of “Wants”? Other than a unicorn or a nice ice cream sandwich. Is video on that list? Wait, that’s probably a silly question. EVERYONE wants video. So let me rephrase: If you’re part of an employee communications team, is video on your “Needs” list?
    [Interactive] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    Whether it’s a phone, tablet, or wearable device, people are buying things and interacting with brands while they’re on the move, whether they’re walking to their car, waiting in line at a store, or boarding a plane. Author: Yoav Vilner If you were an online store, what would you be? What would be most important to you? What would you look like? These are the crucial questions you need to ask yourself before creating an online shop.
    [Interactive] Unleashing Creative Collaboration to Produce More, Better Content
    Rather, it’s about leveraging relationships within an engaged, interactive community. “The strength is less about the quantity of the people than the quality of their interactions. He’s better known as an actor with credits ranging from the TV sitcom 3rd Rock from the Sun to blockbuster hits like Inception , but Joseph Gordon-Levitt keeps himself busy with a project known as HitRecord.
    [Interactive] How to Lose a Lead in 10 Days: Marketing Courtship Bad Habits
    Employing interactive elements throughout the content allows for more insights to be gathered so when sales does make the call, they at least have a conversation starting point other than just “saw you downloaded an ebook.” . . Speaking of interactive content , how much are you allowing your leads to share with you?
    [Interactive] Strategies for CMOs to Protect the Golden Playbook
    The way that consumers interact with their brands is changing at lightning speed. CMOs have a tough enough job as it is. And there’s the constant drumbeat of new technology disrupting traditional advertising channels. To keep up with the rapid pace of change, it’s tempting to broaden the circle and find new perspectives to help create fresh marketing strategies.
    [Interactive] Five Brand Building Tips for B2B Businesses
    Today, prospects and customers use multiple touch points to interact with businesses: website, blogs, apps, emails, social media, and more. Guest post by Sreeram Sreenivasan. Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights.
    [Interactive] Emerging marketing trends for 2016
    Organic social marketing efforts must make your channels an inviting place and interesting enough to entice them to interact, engage and come back regularly. Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2011
    [Interactive] Five Myths of Lead Management
    The most notable change in this path is that sales interaction comes at the end of the buying cycle instead of at the beginning. Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. Over the last 12 months, marketing and sales dialogue increasingly has focused on how marketers can better engage with the more empowered B2B buyer and what they need to do in order to leverage the B2B buyer relationship.
    [Interactive] The Art of Advanced B2B Email Marketing: Email Rendering
    This information is stored in the recipient’s contact record in your email marketing solution, CRM solution, or database, such as their name, location, industry they work in, interests, or past interactions with your emails or other marketing activities. Mak­ing emails read­able and able to be interacted with on any device means adapt­ing what they con­tain and how they are built.
    [Interactive] 4 Internal Struggles Great Leaders Must Overcome
    Step outside of the executive bubble and make interacting with people at every level of your organization part of your routine. Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. Other challenges are less expected, and don't always become apparent until you're forced to face them head-on. 4 Internal Struggles All Great Leaders Must Overcome. 1) Combating the Consequences of Isolation.
    [Interactive] What is a Community Manager and Does Your B2B Company Need One?
    of your company and the individual who interacts with your online audiences through various means including blogs, social networks, message boards and even online events. In the marketing field, the term “community manager” has become increasingly popular. Sometimes we hear these words so frequently, we think we are familiar with them, but still have no clue what the name truly entails. So what does this term really mean? A community manager is the online face (and voice!)
    [Interactive] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Long blog posts should be digestible and the content that has the best chance to keep the audience’s attention is video, due to its interactive nature. With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there. With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts.
    [Interactive] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    The decision layer contains advertising and email campaigns, real-time interactions on websites, call centers, and mobile devices, predictive and other analytics, content management (which becomes vastly more complex and important, although that’s a topic for another day), and general marketing planning and management. If nothing else, they’d manage data related to operational interactions with customers, which will remain beyond the grasp of the garden owners.
    [Interactive] It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
    It is undoubtedly the most efficient and cost effective way of interacting with current and potential clients. Email marketing may be the Rodney Dangerfield of professional services marketing. It gets no respect. This is too bad because email may well be one of the most useful and flexible tools in the entire marketer’s toolkit. And with the onslaught of marketing automation, it has become increasingly sophisticated and personalized.
    [Interactive] Employee Advocacy- Are You Leveraging Your Employees’ Influence?
    Despite being in a generation where we’re obsessed with doing anything and everything online, we do still occasionally favour some human interaction where possible- whether this is directly in-store, or through online portals or email, or just by employees being visible, helping us to perceive the brand as being more human.
    [Interactive] Simplifying Audience Modeling and Personas for the Data Age
    Trying to consider better ways of using user data quickly presents a mound of difficult challenges: How can we personalize our brand’s story rapidly and on an individual level to anyone who interacts with us? My guess is that this technique will best serve as a bridge for brands that want to embrace their data and develop personalized experiences to their audiences, always pursuing the holy grail of one-to-one interaction.
  • HUBSPOT  |  SUNDAY, AUGUST 18, 2013
    [Interactive] Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week
    According to a study by The American Association for the Advancement of Science, popularity has a huge effect on how people interact online. This week in inbound marketing was kind of different than normal. Most weeks, there''s one or two new product announcements and cool case studies that marketers would want to hear about.
    [Interactive] Marketing to Kids? Mind the New Children’s Online Privacy Protection Act (COPPA) Provisions
    The definition of collection of personal information has been changed so that operators may allow children to participate in interactive communities without parental consent, so long as the operators take reasonable measures to delete all or virtually all children’s personal information before it is made public.
    [Interactive] 3 Steps to Grow a Successful Live Chat Program
    It provides the entry-level employees with a less intimidating way to interact with prospects and the opportunity to get familiar with the product and frequently asked questions they might encounter, but in a controlled environment, which prepares them for the phones. “We got a $300,000 opportunity this week from live chat on our site.”. I’m filled with pride as I hear our VP of sales make this statement.
    [Interactive] 20 Stats Every Global Social Media Marketer Should Know
    It’s great to know where your audience interacts in cyberspace, but it's even better to find out what activities they engage in on those spaces. "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy.
    [Interactive] The CMO Six-Pack: How to Pump Up Your Pipeline
    Social quickly became the most accessible touchpoint within the spectrum of customer interaction. Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.
    [Interactive] When Did Automated Dialogue Trump Real Conversation?
    Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. Create a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue. Here are some of the characteristics of this “dialogue&# marketing has created with automation: Most of the audience response is a click and inferred consumption.
    [Interactive] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    Analyzing where people are filling out forms is a great way to understand the interactions between your gated content and the rest of your marketing. As our company continues to grow, we have invested pretty heavily in content marketing. Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. So it’s important that our content continues to contribute business value.
    [Interactive] 2016 Marketing Events That Will Shine as Bright as Gold
    SXSW Interactive – March 11 th – 15 th – Austin, TX. Author: Michael Powers Last year I decided to take a leap of faith and move from Boston to San Francisco, not knowing anyone. Nearly 25, I thought to myself, when would there be a better time to disrupt my life and explore a new adventure? So, I packed up my bags and went for it.
    [Interactive] Alignment – It’s More Than Marketing and Sales
    In both cases, success in securing IT’s support for integrating platforms, communicating with the audience, enhancing sales interaction, and securing business intelligence came from inviting them to the table and listening. I recently had the opportunity to participate in a roundtable discussion hosted by Focus called “Building the Ultimate Revenue Machine”. My fellow panelist on the roundtable was David Brock, President of Partners in Excellence.
    [Interactive] How Marketing and Sales Can Work Together to Close More Leads
    It''s a common misconception that marketing automation can be set once to communicate with Sales or that sales automation can be set once to interact with leads. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Once upon a time, salespeople used to tell customers what they wanted and why they wanted it.
    [Interactive] 3 Brands That Are Revolutionizing Instagram Marketing with Live
    Whether you deal in goods or services, providing a live demo, tutorial, or Q&A is a free way to encourage interaction and create brand interest. Last November, Instagram introduced a new feature that took marketers back to the pre-DVR era: it added live video to Instagram stories, allowing marketers to create and share videos with their followers (but only in real time). In some ways, this felt like a bold move.
    [Interactive] Empathy, Web & People: Improving The B2B Customer Experience
    Organizations need to think about the fact that often the first interaction a potential customer will have with your brand is your website, if it is a poor experience, they may not come back. If you have, chances are you could feel it in the interaction, in the approach they took to you as a customer and it is an all-together negative experience. Some businesses make it hard to work with them.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Interactive] The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
    To see this strategic positioning in action, we mapped out an interactive network graph of 77 influential voices on Twitter. While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers. Luckily, r ecent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Interactive] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.” There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find!
    [Interactive] Web Personalization vs. Personalization
    The Difference is Data Genuine web personalization makes use of the information gathered from user interactions, so elements such as web banners display personalized messages specific to the current user. Pop-ups (messages of varying sizes) • Inline content (inserted text or images) • Information bars • Call-outs (short explanatory messages) • Inline edits (text or images that change) • Survey questions (interactive polls, etc.)
    [Interactive] New Heights for the Outreach Customer Community. Introducing: The Peak
    At the same time, they've been building a network through peer-to-peer interaction and sharing best practices. We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business.
    [Interactive] Prove It: Building Credibility and Increasing Clarity in AEC Marketing
    Google Analytics or another similar system can help you understand how visitors interact with your firm’s website and social media channels. Direct feedback from clients about how they found your firm is another great way to collect information on the unseen interactions that helped move the lead from a prospect to a client. Now more than ever, marketing is crucial to the success of any AEC firm.
    [Interactive] Revenue Performance Management: Startling Stats Show that Your Success Depends on It
    We define Revenue Performance Management as a strategy to optimize interactions with buyers across the revenue cycle to accelerate predictable revenue growth. Instead of viewing customer interactions as having two parts – a marketing cycle and a sales cycle – realizing that, from the customer’s point of view, the entire interaction is one big buying cycle.
    [Interactive] Geofencing? And other ways to target ads to trade show attendees without being there.
    Have an engaging booth presence; interactive presentations, comfy chairs for interested prospects. Heading out to trade shows and conferences are one of the best ways to generate leads. In fact, research has proven this to be true. Most industries have at least one key event that your prospects attend. Your competitors will likely be there, and you need to be too. However, trade shows are costly, and measuring ROI can be complicated.
  • SNAPAPP  |  THURSDAY, MARCH 10, 2016
    [Interactive] 3 Ways to Transform Your Luck-Based Demand Gen Strategy
    But I’m not alone – this kind of interactive content converts 2-3x more leads than a typical landing page. With a piece of interactive content, you’re guiding a potential customer along a personalized journey defined by their preferences and goals. Patrick’s Day is right around the corner, which means you might be thinking about the traditional symbols of that holiday – shamrocks, pots of gold, leprechauns, and everything green everywhere.
    [Interactive] Attribution: the science of marketing
    That severely limits potential buyer interactions with your key assets.The other main problem with requiring registrations is abandonment. If you are confident you can measure user interactions accurately, it’s time for marketing science. As I mentioned a while back, I keynoted at Search Insider Summit in Key Largo earlier this year. One of the main threads of that conference was on attribution, which attempts to give the proper credit to marketing tactics.We
    [Interactive] Do You Believe in Industrial Websites?
    That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool.
    [Interactive] The State of Social Marketing
    by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing. The session was moderated by The Next Web editor Brad McCarty , and included Becky Brown of Intel and Tyler Willis of Unified. He session promised to consist of 10-minute rapid-fire discussions of the three most important changes happening in social marketing.
    [Interactive] AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights
    With AgilOne, you can identify the user all the way from email click to interaction behavior on the website, and stitched across other channels such as social, mobile, call center, etc., This week, AgilOne announced new integrations with Oracle Marketing Cloud. With AgilOne’s customer data platform powering engagement through Oracle Marketing Cloud, marketers can create more consistent, orchestrated, and authentic relationships across channels. So, how do we do it?
    [Interactive] 6 Things Your Website Must Have To Get Found Online
    URL structure has to do with how the text in a URL is organized and how your site’s different URLs interact with one another. Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days? Or that some traditional SEO agencies are diversifying into other services as quickly as possible?
    [Interactive] The 32 Best Twitter Marketing Tools
    View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time. Sample review: “Narrow is designed to help you quickly build a targeted Twitter following by making it as easy as possible for you to interact with relevant audiences.
    [Interactive] The Coles Notes of MarketingProfs 2015: Making Marketing Magic
    A great reminder that people will only truly engage and interact with content that they find entertaining, valuable, or some combination of the two. Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic.
    [Interactive] Getting Stellar Results from Event Marketing
    Human Interactions. People attend events for the human interaction. Interactions need to be meaningful as well. To answer that question, show what you actually do and make a fun interaction between you and your audience. See what interactive content you should build for your next event SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events.
  • B2B MEMES  |  TUESDAY, OCTOBER 9, 2012
    [Interactive] Digital First, Not Foremost
    Technology is shifting ground daily, and the way people interact is changing with it. As publishers, if we want to interact with them, we have to be able to deliver our content when they want it, where they want it, and how they want it. John Paton: Misguided, or misunderstood? In all the recent debate on the merits of the digital-first strategy for publishers ( neatly encapsulated today by Mathew Ingram ), there is one strand of discussion that never quite comes to the foreground.
  • SNAPAPP  |  FRIDAY, JULY 15, 2016
    [Interactive] Best Practices for Conversion Rate Optimization
    You’ll see more examples and learn how interactive content plays a role in supporting your conversion optimization goals. . . It’s always a little scary making changes to your website. You strategize, test, strategize, and test again, but how do you know that your changes are actually making a difference? Not only that, but how do you know you're producing the type of content that will excite viewers and draw them in?
  • FATHOM  |  FRIDAY, NOVEMBER 29, 2013
    [Interactive] 5 Marketing Stats for New Business in 2014
    Your website represents your brand and is the 24/7 virtual location for customer education, interaction and conversion. OK, so I’m a liar. You will actually find 7 stats below, but 2 of them are closely related to the 5 main ones, and 5 seems like a tidier (if not cooler) number for this list. Please forgive me.
  • ACT-ON  |  MONDAY, OCTOBER 24, 2016
    [Interactive] How, And Why, You Should Calculate Customer Lifetime Value (CLV)
    Behavior history profiles can also uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions. The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. Researchers estimate that today it costs five times as much to acquire a new customer than it does to retain a current one.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Interactive] The Ultimate Guide to Getting a Job After You Graduate
    How (if at all) do they interact with their boss? It's important to treat every interaction with the company and its hiring team with the highest degree of professionalism and consideration. Treat everyone you interact with at the company as though they are your interviewer. College graduation is just around the corner, which means it’s almost speech season.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Interactive] Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
    With this context, you can create targeted content and interactions that match each individual's concerns and challenges. Account-based marketing or inbound marketing? Which one should you use? Well, maybe that's not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well.
    [Interactive] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    B2B buyers require human sales interaction during every stage of the buyer’s journey, even though digital communication and promotion has become more prevalent in vendor marketing programs, according to survey findings released by SiriusDecisions. It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus.
    [Interactive] 6 Strategies for Humanizing Your Email Marketing and Increasing Engagement
    Sending emails from an individual at your firm is a great way to humanize the interaction without adding much extra effort. In today’s digital age, when so much of marketing takes place behind a computer screen, it’s sometimes difficult to remember one of the most important parts of successful marketing — that the whole purpose is to connect with people. Think of how quickly and simply you can send an email.
    [Interactive] 5 Ways to Increase Webinar Attendance
    One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other. by Andrew Spoeth How do we get an audience to show up for an event?
    [Interactive] 5 Lessons for Retail Brands in the Lead up to Christmas
    They are ones that have the direct interaction with your customers. The retail industry is gearing up for its busiest time of year – the run-up to Christmas and the festive season. And while traditionally the busiest shopping days have been the 27th and 28th December, the American influence in the UK has seen sales for the online retailers dramatically increase over Black Friday and Cyber Monday.
    [Interactive] Could the Internet of Things Turn More Companies Inbound?
    But if you had control over what information was shared to which parties, an interaction like that would feel more personal and much more lovable. When people hear the term "Internet of Things" they picture techie gadgets like Nest thermometer. It''s like a traditional thermometer on steroids: Connected to the internet, Nest learns your home heating habits over time, and adjusts the temperature to help you save energy and money.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Interactive] 4 Ways Healthcare Marketers Should Utilize Social Media
    Use social media as a way to interact and engage with your patients or customers. Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind. Why is this?
    [Interactive] How to Make a Splash With Twitter At Your Next Big Event
    Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page. by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment.
    [Interactive] Using your website to get to know your customers
    Many of us are in business where we don’t interact directly with our end customers. We operate through distributors or value-added retailers or some other channel. This is, of course, a tried-and-true model that is successful in many businesses. But even setting aside the dis-intermediation that technology continues to bring about, you’re giving up a great opportunity to get to know your clients.
    [Interactive] Generous Giving on the Green at the Fathom Education Golf Outing
    The team is making generosity a core part of its operations, from team members’ daily interactions with each other to larger events such as the golf outing and a major scholarship for purpose-driven college students. Fathom Education is proud to announce that the first annual Giving on the Green charity golf outing raised nearly $3,000! Fifty-five people participated in the event, which was held at Mallard Creek Golf Club in Columbia Station, Ohio on Saturday, August 22nd.
    [Interactive] Why You Should Write Your Own Content
    I love this part of content marketing -- the interaction! If you know me at all, you know that I do a lot of writing. A lot. I write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important.
    [Interactive] Eight Ways to Rock at Your Job (or Get a Better One)
    Working through lunch can be interpreted as a sign of your dedication—or give the impression that you don’t care to interact with co-workers. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Quite possibly, it’s because while those qualities are appreciated by upper management, they aren’t enough to set you apart. Here are eight tips that may help.
    [Interactive] Managing Your Newsletter Email List:5 Must-Do’s
    Are you using other platforms or software that interact (or could) with your database? . When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Interactive] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Select people that have recently interacted with you. Even if you think you know your buyers pretty well, completing the study will likely uncover new channels and messaging tips to help improve your interactions. By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online.
    [Interactive] How to Use SlideShare for B2B Lead Generation
    Interaction and engagement. Collection of detailed analytics like performance metrics, user identities, and interaction details. Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. Consider this. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability.
    [Interactive] The Complete Guide to Setting Up the New Facebook Page Design
    Friend Activity: When people visit your new business page, they will now have a more personalized experience because they'll see how their personal Facebook friends have interacted with your page. In a nutshell, this means that your page will now include more elements of social proof; if a visitor to your page sees that he/she has friends who have interacted with your page, they might be more enticed to stick around and become a fan themselves.
    [Interactive] A 5-Step Plan for Finding & Engaging With Influential People Online
    Of these options, I lean heavily on Twitter for building connections, as it works great for real-time interactions. These days, collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone. For marketers, this presents a unique challenge. When people aren't willing to open up a line of communication with you, it becomes difficult to stay in touch with them.
    [Interactive] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    We have seen greater success with interaction when using video and graphics as opposed to only text updates. As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.)
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Interactive] Email Delivery vs. Deliverability: What's the Difference?
    Delivery issues mean that something may be wrong with your infrastructure, you’ve got faulty email addresses on your list, or you've received enough negative user interaction to warrant a block. We spend hours planning out every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging.
    [Interactive] Introducing Document Analytics
    Contently clients who upgrade to this feature will not only be able to learn about whether a prospect or client has downloaded a piece of content, but also gain an in-depth understanding of how they are interacting with it, thereby driving true data-driven decision-making to improve marketing efforts.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Interactive] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    These leads have interacted significantly with your marketing efforts, and are (usually) ready to be contacted by your sales team. As modern marketers, we’re all familiar with the lead generation funnel. You know, the one that hasn’t changed since the 90s, the one that shows up in every general marketing deck, created in Microsoft Paint with some sort of awful gradient.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Interactive] Why Marketers Should Invest in Visual Content Creation
    Invite people to share their experiences, and let them know you appreciate their interaction by sharing their content. When brands interact through more visual mediums, customers are then taking the next step and going directly to your website. The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.'
    [Interactive] What Millennials Really Want From Your Nonprofit’s Website
    One area discussed in the report that stood out in terms of nonprofit online marketing strategies was the focus around a nonprofit’s website and how Millennials interact with it. Make sure your reports are easily accessible and, if you have some design resources, as visual and interactive as possible. But making it easy to connect with your organization through different channels is important when interacting and attracting Millennials to your cause.
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Interactive] How Facebook’s Filter Bubble Warped My Perception of Reality
    Facebook’s newsfeed algorithm is designed to focus on stories that will interest each individual user based on the friends they interact with and the links they click on. I couldn’t believe Donald Trump kept winning. Every primary he won, headline he weaseled his way into, and incendiary statement he made, it all seemed unbelievable. The group reaction seemed to be: No one believed this could happen.
    [Interactive] Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services
    Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers. According to studies, 50-60% of clients have already made up their mind before ever talking to a business development representative; they interact online with companies and other clients to research, share advice, and praise or criticize financial services firms. Author: Fab Capodicasa Every business is different.
    [Interactive] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    Field events allow a company to have intimate interactions with prospects and customers, without the distraction of a large conference. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads.
    [Interactive] Tools that help generate blogging ideas
    Daily Briefings is a comprehensive tool from Isentia that helps you get a head start your day with your key media coverage so that you know what exactly to expand on and how to engage or interact. Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing.
    [Interactive] The Stories Behind 5 Social Networks That Never Caught On
    One of the first versions of a modern social network, where users could create profiles and interact with one another, is , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks.
    [Interactive] 4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data
    1) Use it to polish interactions with prospects and customers. Macaitis uses NPS to polish every interaction prospects and customers have with Slack, taking a holistic view of UX that includes not just customer service and sales, but things like online ads and their legal terms of service. Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. But when you load it into a responsive, proactive, customer-driven company: blast off.
    [Interactive] Are You an Ambivert? What It Means for You at Work
    They are "socially comfortable and interactive, yet relish ''down time alone'' more than extroverts and less than introverts. I''ve never been a fan of making a cold, hard distinction between extroverts and introverts. Although I myself identify as an extrovert because I draw energy from others, I wouldn''t say I possess every quality typical of an extrovert. I''d guess that if I surveyed our readers, most of you would say you''re somewhere in between the two. You''re not alone.
    [Interactive] ClickZ Conference Coverage: 3 Examples of Big Data in Action
    Knowing this allowed them to find the communities and groups across the web where this segment is most likely to hang out, thereby Pandora is now able to accurately target and personalize their ads and other interactions. We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data. But what’s the use case?
    [Interactive] Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing
    In fact, Dan Zarrella found the only phrase that sparks more social interaction than “please retweet” or “please RT” is “ please help.” By now, most marketers know the drill. Tweet early and often. Be fun and personable. Don’t tweet politics or religion. Work toward engagement -- not follower count -- and the leads will find you. So far, it’s working. According to HubSpot , 36% of all marketers have found a customer (or vice versa) via Twitter in 2013.
    [Interactive] Infographics: Not Dead Yet
    So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I was skeptical. (It As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. Of late, I’ve been rather down on this graphic approach to conveying complex information.
    [Interactive] Facebook May Have Just Ushered in a New Era for Mobile Video
    Considering the Interactive Advertising Bureau’s (IAB) recent focus on viewability standards , Facebook might have a hard time convincing the advertising community that three-second views justify an ad investment. For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. But over the last few years, that position has become less tenable.
    [Interactive] A Complete Guide To The Buyer Journey
    It’s also time for closer interaction and relationship building. The buyer journey is often described in terms of content needs or customer needs. While these are important, there lacks a clear description of the buyer journey in terms of the goals and role of the marketer. The job the marketer is create revenue, and in order to get there they must succeed at each of the four stages of the buyer journey.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Interactive] 24 Growth Hacks to Try Today
    Give both parties special access to an exclusive, but social online space -- like Slack -- where they can interact. This feature -- which allows you to retarget the people who are already familiar with your brand from a website visit or another previous interaction -- is a great one for moving prospects through the buyer’s journey. When I find a good growth marketing resource, I remember it and hold onto it for dear life.
    [Interactive] 5 Reasons Social Media (Might) Belong in the Contact Center
    Although volumes have been written about alignment between marketing and sales, why it’s so important, and how to get it done, best practices for how marketing interacts and teams-up with customer support aren’t quite as abundant. The article provides 13 similarities – here are five: The interactions have to be handled in real time (or near-real time). All interactions should be logged, tracked, and tied together to understand the entire “customer journey.”
    [Interactive] 5 Reasons Social Media (Might) Belong in the Contact Center
    Although volumes have been written about alignment between marketing and sales, why it’s so important, and how to get it done, best practices for how marketing interacts and teams-up with customer support aren’t quite as abundant. The article provides 13 similarities – here are five: The interactions have to be handled in real time (or near-real time). All interactions should be logged, tracked, and tied together to understand the entire “customer journey.”
    [Interactive] 5 Reasons Social Media (Might) Belong in the Contact Center
    Although volumes have been written about alignment between marketing and sales, why it’s so important, and how to get it done, best practices for how marketing interacts and teams-up with customer support aren’t quite as abundant. The article provides 13 similarities – here are five: The interactions have to be handled in real time (or near-real time). All interactions should be logged, tracked, and tied together to understand the entire “customer journey.”
    [Interactive] What Music Can Teach Content Marketers about the Power of a Shared Customer Experience
    That fosters positive feelings and memories that may have a major impact on future interactions. Game of Thrones and Star Wars: The Force Awakens both teamed up with Spotify to post character-aligned playlists that users could be matched with following an interactive quiz. Under normal circumstances, reaching into a commercial refrigerator at a local deli and grabbing a can of soda shouldn’t require a lot of pondering.
    [Interactive] The Language of Account-Based Marketing
    CRM Integration: When external systems work together with Salesforce or other CRMs to help businesses interact with customers and prospects. Touches: Interactions that your sales and marketing teams have with a prospective customer during a sales cycle. The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy.
  • HUBSPOT  |  WEDNESDAY, JULY 26, 2017
    [Interactive] AI in Marketing: 10 Early Use Cases
    Using tools like Boomtrain , brands can send out customized email newsletters based on previous interactions recipients have had with content. AI helps send customized, personalized content recipients might be more likely to interact with -- and click through. Just a short while ago, robots were the stuff of fiction. Sure, artificially intelligent beings graced movie screens and the pages of novels, but the robot revolution hadn't arrived yet.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Interactive] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    When you run any marketing campaign, it is important to track how every single person is interacting with your marketing -- even if the interaction occurs outside of your website. I've made my fair share of analytics mistakes in the past. In fact, I even wrote an article about it so that you don't have to learn them the hard way too.
    [Interactive] 7 Free Digital Marketing Tools That Increase Your Online Impact
    What it is: A tool that gives you insight into how visitors are using and interacting with your website. How it helps: Shows you how visitors are interacting with your website via heatmaps, visitor recordings, clickmaps, and scrollmaps. Perhaps you’ve just launched your new website or are looking for ways to better leverage your current site. If you start looking around, however, you’ll find hundreds of online tools at a marketer’s disposal.
    [Interactive] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    It serves as the marketing system of record for all prospect and customer interactions with the organization, enabling the marketers to “listen” and understand their customers to ensure maximize relevance. A cross-channel workflow and interaction engine. It enables organizations to script and manage streams of customer interactions and engage in personalized, interactive dialogs that build relationships with prospects and customers.
    [Interactive] 3 Ways Social Media Will Fail Marketers
    Multi-channel customer experience research by RightNow / Loudhouse showed that consumers are open to using social media to post opinions, but when it comes to interaction, 50% of consumers want to use online self-service tools, phone (18%), or email (19%). All communication channels have limitations. Social media will not increase word of mouth influence.
    [Interactive] Marketing Must Master Its Own Technology
    I recommend a very insightful article that addresses these issues: Rise Of The Marketing Technologist , by Scott Brinker , President & CTO of ion interactive. Not long ago, marketers just marketed, which is the backbone of any business. They were responsible for advertising, content, branding, targeting, direct mail, positioning, lead generation and so on.
    [Interactive] Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing
    Shootman discussed how we as marketers have to be able to predict how our buyers are going to interact with us, and things like marketing ROI. by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel.
    [Interactive] How to Approach Multi-Channel Marketing
    Take a minute to think about your typical day and how you interact with your devices. Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. You likely check your email, browse several social media platforms, send and receive text messages and visit some websites.
    [Interactive] Marketing Automation, Set It and Forget It
    Welcome Email – Trigger and email that expresses gratitude that your customer or prospect has taken the time to interact with your brand. Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.
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