Best Supporting Roles in Interactive B2B Content

Content4Demand

Hot on the heels of Demand Gen Report releasing its 2019 State of Interactive Content Marketing in January, we published a blog post with tips on how to wow B2B buyers with interactive content. But what comes to mind when you think of interactive content?

Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

Litmus

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns.

Interactive Email’s Opportunities and Challenges

Litmus

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email.

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

9 Award-Winning Customer Advocacy Success Stories

The Interactive Guide to On-Page SEO

Webbiquity

This interactive graphic illustrates 14 vital components of on-page SEO best practices. Interactive graphic created with ThingLink. As this interactive graphic demonstrates, on-page SEO involves optimizing a number of technical, navigational, and design aspects.

6 Ways to Wow B2B Buyers With Interactive Content

Content4Demand

When Demand Gen Report issued The 2018 Content Preferences Survey Report , 81% of respondents said they wanted more interactive content that they can access on demand. Most of us are certainly aware of the need to create effective interactive content.

How to make interactive video for free

Biznology

You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. You can collect feedback and interaction data. Interactive video tools designed for business users.

Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects.

Interactive 3D Product Applications Supercharge CiscoLive! 2015

Kaon

Kaon’s 3D interactive solutions were a big hit at CiscoLive 2015 in San Diego! Check out all the photos of prospects and employees interacting with our applications on touch screens, mobile devices, and the Kaon v-Rack. 2015 , Kaon Interactive , Kaon v-Rack , mobile devices.

How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*

How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Kaon Interactive helped Ciena develop an interactive marketing application that made it faster and easier for its sales teams to learn, share, and explore Ciena’s solutions like never before, from anywhere, anytime, on any device (including 3D augmented reality and WebVR).

Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients.

The 4Ps of Interactive Content Marketing

The ROI Guy

A new go-to-market guide was needed to help content marketers meet the needs of these evolved buyers, and direct the shift from old static content to a new set of interactive marketing.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies. It's 2019. Business models have shifted.

NICE Interactions 2018 Recap

Aberdeen

Last week, I traveled to Las Vegas to attend Interactions 2018, the annual user event of NICE and inContact. First, a quick comparison between Interactions last year (2017) and this year. The post NICE Interactions 2018 Recap appeared first on Aberdeen Essentials.

13 Examples of Engaging Interactive Content

Marketing Insider Group

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services.

Customers Looking for Transparency and Human-Like Interactions from AI

KoMarketing Associates

Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI.

Transform Your Landing Pages with Interactivity

ScribbleLive

Adding interactive content elements to a typical landing page increases the visitors’ opportunities to learn more about the product or service prior to completing a form. With any piece of content that we make interactive, the elements we add need to serve a purpose on the page and present value to the user. Interactive content elements on a landing page need the same consideration. What does a landing page consist of?

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year.

Visit Kaon Interactive in Booth #4811 at AACC 2015

Kaon

Stop by Kaon’s booth #4811 at AACC, the leading event for laboratory medicine worldwide, July 27-29, in Atlanta, GA to experience 3D Product Models and interactive storytelling. Click here to learn more about Kaon Interactive.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun.

Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. Tecan: Communicator Award of Distinction, Digital, Interactive Marketing, Marketing-Sales.

Report: Interactive Content May Boost Content Marketing Strategies

KoMarketing Associates

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! News Uncategorized B2B marketing business challenges Customer experience innovative marketing technologies interactive marketing Kaon Kaon Interactive sales enablement SBANE SBANE New England SBANEInnovation

Stronger Inbound Marketing With Interactive Content: How to Get Started

Marketing Insider Group

The post Stronger Inbound Marketing With Interactive Content: How to Get Started appeared first on Marketing Insider Group. You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years.

Bolster Your Content Strategy With Interactive Video

Marketing Insider Group

But video doesn’t have to simply be a static asset – new technologies that allow for interactive video are turning videos from single play-through experiences into engaging content pieces. The post Bolster Your Content Strategy With Interactive Video appeared first on Marketing Insider Group.

Periscope Up: Is Live Interactive TV (Finally) Here?

Biznology

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. So, is live interactive TV here?

Kaon Interactive Wins Three Awards at DxMA Global Marketing Summit!

Kaon

Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages.

Hacking Audience Attention Spans With Interactivity

Marketing Insider Group

The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era.

Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform

Kaon

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

How Personalization Takes Interactive Content to the Next Level

Marketing Insider Group

When we talk about interactive marketing content, we often use the word dialogue. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group.

4 Interactive Video Marketing Examples That Mastered The Medium

Marketing Insider Group

The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.

Medium 208

10 Amazing Interactive Videos

SnapApp

Interactive videos, however, make an even greater impression on viewers because viewers do more than watch – they listen, read, write, and click. Engagement isn’t an end-goal with interactive videos. Engagement is the mechanism by which interactive videos are consumed.

Interactive Content Marketing 101

Marketing Action

As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Have you been reading about interactive content everywhere you look? What is Interactive Content?

How to Brainstorm New Interactive Content Ideas

SnapApp

Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. But coming up with fresh ideas for interactive content can be hard.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive was selected from 188 innovative organizations to compete in the final phase of this competition. Uncategorized CEO Corner News Kaon interactive marketing Kaon Interactive awards SBANE Innovation Awards Waltham MA SBANE New England Small Business Association of New England