Examples of Tech Companies Using Interactive Content to Drive Leads

RockContent

By investing in Interactive Marketing. The production of interactive content offers the consumer an extremely engaging environment, making them a part of their own experience. . The interaction results in several benefits, which we will address in this text.

How to Generate Revenue with Your Interactive Content

RockContent

That’s why interactive content has been considered the next frontier for brands that want to invest in their content strategy. After all, with interactivity, you can not only increase your conversion rates but also generate revenue. How’s the interactive content scenario? How to generate revenue with interactive content? How’s the interactive content scenario? How to generate revenue with interactive content? Interactive ebooks.

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How To Create An Interactive Content Funnel That Segments & Converts

Webbiquity

One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers. From quizzes and calculators to polls and many other options, interactive content requires people to become more than passive viewers.

Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21 st century. B2B buyers are also embracing the remote model of interaction. Buyer Interactions Need An Overhaul. What is Buyer Interaction Design??

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies. It's 2019. Business models have shifted.

Engage Your Readers With Interactive Storytelling

RockContent

We need engagement — and that’s exactly where interactive content plays its role. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios. What are the benefits of Interactive Storytelling?

Summer 2020 Release: Introducing Seismic Interactive Content

Seismic

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand.

5 ways interactive content improves customer engagement

Seismic

Content marketers increasingly understand that interactive content can help them stand out in the sea of content. However, interactive content, which requires buyers to click or touch and make decisions about what to view, is valuable in the latter stages of the buyer journey, too.

How to Collect First-Party Data with Interactive Content

RockContent

In this process, there is nothing more powerful than the proper use of interactive content. To understand how interactive marketing can be used to generate first-party data, we created this post. How can I collect first-party data with interactive content? Interactive Content

What is interactive marketing?

RockContent

This is where Interactive Marketing comes in. By using elements with traits of interactivity, it’s possible to optimize all stages of your sales funnel, from attraction to conversion, through nurturing. In this post, you will find out: What is Interactive Marketing? How to conduct Interactive Marketing in practice. What is Interactive Marketing? We have now reached the first area that can benefit from the practice of Interactive Marketing: data intelligence.

3 Important Things A Chatbot Can’t Do (But an IVA Can)

How Interactive Content Is Improving Tech Companies Content

RockContent

It is necessary to create an interactive environment. Want to know how interactive content is improving tech companies content and leading them to better results? In this text, you will find out: What type of interactive content is more effective? Interactive Content

How to create an interactive map for your digital strategy

RockContent

If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. Discovering how to create an interactive map , for example, can become a competitive advantage. Moreover, with so much accessible data and information, putting them together in interactive content can be a way to generate relevance for your brand. What is an interactive map? How to create an interactive map for your digital strategy?

4 quiz ideas for your Interactive Content strategy

RockContent

One way to differentiate your brand and finally be heard is by using interactive content. The thing with an interactive strategy is that it gives the reader a chance to reply. According to the Content Marketing Institute and Ion Interactive, 77% of enterprise leaders think they can reuse interactive content whenever necessary , thus increasing the number of visits and reducing the effort of recreating pieces. Everybody wants people to hear what they have to say.

8 Interactive eBook Examples to Inspire Your B2B Content Marketing

DivvyHQ

Interactive eBooks, in particular, can be very valuable for attracting an audience and nurturing leads, so here are 8 amazing examples to get you inspired. Content Marketing Content Marketing Toolbox b2b content ebook examples ideas inspiration interactive marketingIn B2B content marketing, your content arsenal should be filled with many different types of content.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How to use interactive calculators in your SaaS strategy

RockContent

Can Interactive Content help your company achieve more? Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible. Tools like an interactive calculator can help you build rapport with customers with ease and present the most important aspects of your offer in a heartbeat. Today we will look into the benefits of interactive calculators and how they can be used in a SaaS company.

ATAK Interactive Named HubSpot Platinum Agency

ATAK Interactive

Two years ago, we at ATAK Interactive made the decision to become a HubSpot Solutions Partner. Today, ATAK Interactive is proud to announce that we have grown into a Certified HubSpot Platinum Agency.

How to Create Interactive Tools That Captivate Your Audience

Contently

If you’re looking to cut through all the noise and differentiate your brand from the flood of competing content, one of the most effective ways is interactive content, which is uniquely positioned to drive meaningful long-term results. For starters, interactive tools are different than articles because people will only share them with the right audience. Many interactive tools also encourage repeat visits. 4 lessons from popular interactive tools.

Discover 6 interactive content metrics you should be tracking today

RockContent

Interactive content is a marketing trend that has grown considerably in recent years. Interactive content metrics are part of the process of evaluating the results from implementing this strategy. Interactive content requires speed in calculating these metrics since interactivity is an indicator of the content’s success. In this post, you’ll learn why interactivity is important for business marketing and how to improve interactive content metrics.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

12 Types of Interactive Content to Drive Better Engagement

Single Grain

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. TABLE OF CONTENTS: What Is Interactive Content? Interactive Video.

The Interactive Guide to On-Page SEO

Webbiquity

This interactive graphic illustrates 14 vital components of on-page SEO best practices. Interactive graphic created with ThingLink. As this interactive graphic demonstrates, on-page SEO involves optimizing a number of technical, navigational, and design aspects. The post The Interactive Guide to On-Page SEO appeared first on B2B Marketing Blog | Webbiquity.

Drive more sales using interactive content for sales enablement

RockContent

Interactive content is an excellent resource to empower a company’s sales enablement department, resulting in higher revenues and better training sessions for sales teams. Even in Content Marketing and Digital Marketing strategies, which have interactivity as an important value, companies are only now realizing that interactive content is fundamental for building a positive relationship with the audience. How can interactive content support sales enablement?

What is an interactive quiz and how to make one

RockContent

The quiz, interactive or static, is a content format with huge power to engage the reader. Interactive quizzes have everything that it takes to increase customers and revenue. That is why brands have already observed this tendency and are looking to use interactive content in their marketing strategies , to make them more effective. Interactive materials, in fact, have already reached good results for companies that bet on them. How to create an interactive quiz?

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

Litmus

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and beautiful experience in all other inboxes.

How interactive case studies can leverage your conversions

RockContent

The answers to this question may vary, but the fact is that investing in interactive content is currently the most effective way to engage the buyer. In this post, we’ll talk more about this strategy, focusing on interactive case studies. Here, you’ll learn: What are the benefits of an interactive content strategy? What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies?

Interactive Email’s Opportunities and Challenges

Litmus

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Before we look at the challenges, let’s look at all the opportunities that interactive emails offer to marketers. Interactive Email Opportunities. Interactive quizzes.

What Interaction Design is and what are the applications of this design area

RockContent

Interaction Design is a part of IT that studies, plans, and applies interactivity points in both digital and physical systems. Also known as interaction design or IxD design , it aims to optimize the relationship between user and product. Where can we use Interaction Design?

Design 163

Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. How in the world are you supposed to survive as a seller? How can any company truly thrive? It seems impossible. but is it? Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process.

Why Now’s the Time for Interactive Content [Examples]

Content Marketing Institute

Why not help them out with interactive content experiences? Continue reading → The post Why Now’s the Time for Interactive Content [Examples] appeared first on Content Marketing Institute.

How to use interactive content to increase engagement

RockContent

Investing in interactive content is one of the main ways to achieve online engagement, which is so important to the success of a digital strategy. Interactivity is the key to generating value to the audience’s experience and accumulating positive metrics at the end of each month. Before you get down to business and learn how to raise the bar of your content by using interactivity, it’s important to understand the value of engaging in Digital Marketing strategies.

Boost Audience Engagement With These 21 Types of Interactive Content

Outgrow

Boost Audience Engagement With These 21 Types of Interactive Content. And when it comes to engagement, interactive content is the boss! In this blog, we will walk you through 21 interactive content types that will boost your engagement through the roof! Interactive Blogs.

12 Photos from SXSW Interactive

Modern Marketing

by Jesse Noyes | Tweet this Another South By Southwest Interactive festival is wrapping up. We give you 12 photos from this year’s SXSW Interactive festival. 12 Photos from SXSW Interactive is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Austin Eloqua Eloqua10 keynotes SxSW SxSW Interactive SXSW keynotes SXSW photosThe luminaries of techs are boarding planes and heading home.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Using Interactive Content Insights to Accelerate Your Sales Cycle

RockContent

By adopting interactive content to accelerate the sales cycle, companies are nurturing their businesses’ roots with fertile soil. So, how can interactive content be used to empower your sales strategy and accelerate its cycle? Interactivity can optimize the content by combining a huge amount of information with a valuable experience. There are several types of interactive content , each one of them with its own benefits.