Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise

Kaon

Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. The Kaon Interactive High Velocity Marketing Platform ® is what sets us apart from other 3D, AR, VR and hardware vendors in the crowded martech space.

4 Tips for Creating Interactive Content

BuzzSumo

While many options exist, interactive content is designed with the sole purpose of grabbing your visitors’ attention and keeping it until they are satisfied. 4 Examples Interactive Content Marketing Platform. Maybe the most popular form of interactive content is the basic quiz.

How AWS Increased User Interactions on Its Website by 180,000 in One Week

Kaon

With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. .

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

Litmus

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns.

Interactive Email’s Opportunities and Challenges

Litmus

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email.

Interactive Content Lessons from The Rosé Mansion

Content4Demand

Once you get your sample, you get to interact with the room, which has a fun design theme, series of props and Instagrammable opportunities. Well, the easy and rewarding experience got me thinking about how we can make B2B interactive experiences just as enjoyable as this one.

How to Use Interactive Content Marketing Platforms to Drive Business

BuzzSumo

Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content? Interactive content is content that engages website visitors by inviting them to make decisions about their experience.

The Interactive Guide to On-Page SEO

Webbiquity

This interactive graphic illustrates 14 vital components of on-page SEO best practices. Interactive graphic created with ThingLink. As this interactive graphic demonstrates, on-page SEO involves optimizing a number of technical, navigational, and design aspects.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies. It's 2019. Business models have shifted.

How to make interactive video for free

Biznology

You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. You can collect feedback and interaction data. Interactive video tools designed for business users.

Best Supporting Roles in Interactive B2B Content

Content4Demand

Hot on the heels of Demand Gen Report releasing its 2019 State of Interactive Content Marketing in January, we published a blog post with tips on how to wow B2B buyers with interactive content. But what comes to mind when you think of interactive content?

Report: 86% of B2B Buyers Now Prefer Interactive Content from Marketers

KoMarketing Associates

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format.

How Interactive Content Can Help Generate Leads

SmartBug Media

done an online assessment to figure out which Friends character you’re most like, or used a calculator to determine what a monthly mortgage on your dream home would be, you’re already familiar with interactive content. Why is interactive content effective? Why interactive content works.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate

Kaon

To overcome these challenges, Thermo Fisher Scientific decided on an interactive, 3D product application to virtually supplement physical product demonstrations. The advantage of this interactive application is that the customer is driving the experience,” described Ms.

Interactive 3D Product Applications Supercharge CiscoLive! 2015

Kaon

Kaon’s 3D interactive solutions were a big hit at CiscoLive 2015 in San Diego! Check out all the photos of prospects and employees interacting with our applications on touch screens, mobile devices, and the Kaon v-Rack. 2015 , Kaon Interactive , Kaon v-Rack , mobile devices.

Three Simple Ways to Interact With Your Online Readers

Webbiquity

Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. The Internet, and more specifically blogging and social media , has changed the world dramatically in terms of writer-reader interaction.

Find Inspiration for Your Interactive Content Using BuzzSumo

BuzzSumo

Right now, it’s never been more important that marketers understand how to do this to create the best possible interactive content. Why Interactive Has Become a Vital Investment. That’s why interactive cont e nt has become one of the most important types marketers can publish.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

13 Examples of Engaging Interactive Content

Marketing Insider Group

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services.

3 Examples of Going From Ideation to Interactive and Visual Content

ScribbleLive

Let’s take a look at a few examples, created with the help of ScribbleLive products and services, that involved an impressive progression from ideation to an interactive or visual content experience. #1: 3: DHL Express Interactive Landing Pages.

Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients.

Interactive Content Ideas For Your Marketing Event

Digital Marketing World Forum

Interactive content can help you promote and engage with your audience at conferences and events. So here we are with a detailed blog that will help you engage your conference/event attendees, and promote your brand through interactive content. million social interactions.

4 Steps to Developing Your Customer Care Strategy

Report: Interactive Content May Boost Content Marketing Strategies

KoMarketing Associates

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.

Visit Kaon Interactive in Booth #4811 at AACC 2015

Kaon

Stop by Kaon’s booth #4811 at AACC, the leading event for laboratory medicine worldwide, July 27-29, in Atlanta, GA to experience 3D Product Models and interactive storytelling. Click here to learn more about Kaon Interactive.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun.

How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Kaon Interactive helped Ciena develop an interactive marketing application that made it faster and easier for its sales teams to learn, share, and explore Ciena’s solutions like never before, from anywhere, anytime, on any device (including 3D augmented reality and WebVR).

9 Award-Winning Customer Advocacy Success Stories

NICE Interactions 2018 Recap

Aberdeen

Last week, I traveled to Las Vegas to attend Interactions 2018, the annual user event of NICE and inContact. First, a quick comparison between Interactions last year (2017) and this year. The post NICE Interactions 2018 Recap appeared first on Aberdeen Essentials.

Customers Looking for Transparency and Human-Like Interactions from AI

KoMarketing Associates

Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! News Uncategorized B2B marketing business challenges Customer experience innovative marketing technologies interactive marketing Kaon Kaon Interactive sales enablement SBANE SBANE New England SBANEInnovation

Bolster Your Content Strategy With Interactive Video

Marketing Insider Group

But video doesn’t have to simply be a static asset – new technologies that allow for interactive video are turning videos from single play-through experiences into engaging content pieces. The post Bolster Your Content Strategy With Interactive Video appeared first on Marketing Insider Group.

Periscope Up: Is Live Interactive TV (Finally) Here?

Biznology

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. So, is live interactive TV here?

Stronger Inbound Marketing With Interactive Content: How to Get Started

Marketing Insider Group

The post Stronger Inbound Marketing With Interactive Content: How to Get Started appeared first on Marketing Insider Group. You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years.