Examples of Tech Companies Using Interactive Content to Drive Leads

RockContent

By investing in Interactive Marketing. The production of interactive content offers the consumer an extremely engaging environment, making them a part of their own experience. . The interaction results in several benefits, which we will address in this text.

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Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21 st century. B2B buyers are also embracing the remote model of interaction. Buyer Interactions Need An Overhaul. What is Buyer Interaction Design??

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How to Generate Revenue with Your Interactive Content

RockContent

That’s why interactive content has been considered the next frontier for brands that want to invest in their content strategy. After all, with interactivity, you can not only increase your conversion rates but also generate revenue. How’s the interactive content scenario?

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ATAK Interactive Named HubSpot Platinum Agency

ATAK Interactive

Two years ago, we at ATAK Interactive made the decision to become a HubSpot Solutions Partner. Today, ATAK Interactive is proud to announce that we have grown into a Certified HubSpot Platinum Agency.

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Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

How To Create An Interactive Content Funnel That Segments & Converts

Webbiquity

One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers. From quizzes and calculators to polls and many other options, interactive content requires people to become more than passive viewers.

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4 quiz ideas for your Interactive Content strategy

RockContent

One way to differentiate your brand and finally be heard is by using interactive content. The thing with an interactive strategy is that it gives the reader a chance to reply. So, why is it so important to use interactive content such as a quiz? .

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5 ways interactive content improves customer engagement

Seismic

Content marketers increasingly understand that interactive content can help them stand out in the sea of content. However, interactive content, which requires buyers to click or touch and make decisions about what to view, is valuable in the latter stages of the buyer journey, too.

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What is interactive marketing?

RockContent

This is where Interactive Marketing comes in. By using elements with traits of interactivity, it’s possible to optimize all stages of your sales funnel, from attraction to conversion, through nurturing. In this post, you will find out: What is Interactive Marketing?

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How to Create Interactive Tools That Captivate Your Audience

Contently

If you’re looking to cut through all the noise and differentiate your brand from the flood of competing content, one of the most effective ways is interactive content, which is uniquely positioned to drive meaningful long-term results. Many interactive tools also encourage repeat visits.

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Engage Your Readers With Interactive Storytelling

RockContent

We need engagement — and that’s exactly where interactive content plays its role. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios. What are the benefits of Interactive Storytelling?

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How to Leverage Interactive Posts for Social Media?

Outgrow

How to Leverage Interactive Posts for Social Media? . In this blog, we are going to discuss how you can engage better with interactive posts for social media. What is an Interactive Social Media Post? Benefits of Interactive Posts for Social Media.

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8 Interactive eBook Examples to Inspire Your B2B Content Marketing

DivvyHQ

Interactive eBooks, in particular, can be very valuable for attracting an audience and nurturing leads, so here are 8 amazing examples to get you inspired. Content Marketing Content Marketing Toolbox b2b content ebook examples ideas inspiration interactive marketing

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ATAK's 2021 PWA Technology Ecosystem | ATAK Interactive

ATAK Interactive

A Progressive Web Application (PWA) is a mobile-friendly website that comes “enhanced” with certain features to deliver a “native, mobile app-like experience” to its users.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Ion Interactive Guide: Rock Content’s Interactive Marketing tool

RockContent

Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. The characteristics of interactive content alone tend to promote engagement and increase page time.

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ATAK Interactive Named HubSpot Platinum Agency

ATAK Interactive

Two years ago, we at ATAK Interactive made the decision to become a HubSpot Solutions Partner. Today, ATAK Interactive is proud to announce that we have grown into a Certified HubSpot Platinum Agency.

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Summer 2020 Release: Introducing Seismic Interactive Content

Seismic

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand.

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How to Create Interactive Content: The Right Way

Outgrow

How to Create Interactive Content: The Right Way. Did you know – 81% of marketers think that interactive content is much more effective at grabbing the audience’s attention than static content. What Is Interactive Content? MUST READ: 23 Best Interactive Content Examples.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

How to use interactive calculators in your SaaS strategy

RockContent

Can Interactive Content help your company achieve more? Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible. How to use interactive calculators in a SaaS strategy?

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Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive

Kaon

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Interactive technology is a fundamental element of a branded environment and is a top consideration when designing these spaces. An interactive video wall will get your visitors out of their seats and up at the wall! This is where Kaon Interactive can help tell your story and show your complex solutions in a VIRTUALLY engaging, exploratory way.

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What Does Website ADA Compliance Mean in 2021? | ATAK Interactive

ATAK Interactive

The Americans with Disabilities Act (ADA) may have been signed into law long before the internet has been invented. What has never truly been clarified, however, is whether or not owners of inaccessible websites and apps that do not adhere to the rules of Website ADA Compliance can be penalized.

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Post-Pandemic Digital Marketing: Lo-Fi Content, Interactivity & Internal Personalization

Content4Demand

In addition, interactive content has proven again and again to perform better than static assets in a wide range of cases. The same piece of content in interactive format increased read times 73% versus a PDF file , DGR says. Better yet, turn static assets into interactive assets.

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Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies. It's 2019. Business models have shifted.

ATAK Interactive Named HubSpot Gold Agency

ATAK Interactive

In the summer of 2018, I made a decision I did not think I would ever make – I decided that ATAK Interactive needed to become a HubSpot agency. The post ATAK Interactive Named HubSpot Gold Agency appeared first on ATAK Interactive.

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ATAK Interactive Named HubSpot Gold Agency

ATAK Interactive

In the summer of 2018, I made a decision I did not think I would ever make – I decided that ATAK Interactive needed to become a HubSpot agency. The post ATAK Interactive Named HubSpot Gold Agency appeared first on ATAK Interactive.

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Discover 6 interactive content metrics you should be tracking today

RockContent

Interactive content is a marketing trend that has grown considerably in recent years. Interactive content metrics are part of the process of evaluating the results from implementing this strategy. We will cover: Why use an interactive content strategy?

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Drive more sales using interactive content for sales enablement

RockContent

Interactive content is an excellent resource to empower a company’s sales enablement department, resulting in higher revenues and better training sessions for sales teams. We’ll talk about the following items: What is interactive content? What is interactive content?

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3 Important Things A Chatbot Can’t Do (But an IVA Can)

Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise

Kaon

Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. Although the category of “3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications” is appropriate, there are significant differences between the seven technology providers listed.

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Why Businesses Must Track All Customer Interactions

QuanticMind

Tracking customer interactions is one of the biggest challenges for businesses today. However, few businesses manage to track all of their customer interactions across these channels. The Benefits of Tracking All Customer Interactions.

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What is an interactive quiz and how to make one

RockContent

The quiz, interactive or static, is a content format with huge power to engage the reader. Interactive quizzes have everything that it takes to increase customers and revenue. Interactive materials, in fact, have already reached good results for companies that bet on them.

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How interactive case studies can leverage your conversions

RockContent

The answers to this question may vary, but the fact is that investing in interactive content is currently the most effective way to engage the buyer. In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies?

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Interactive 3D Product Applications Supercharge CiscoLive! 2015

Kaon

Kaon’s 3D interactive solutions were a big hit at CiscoLive 2015 in San Diego! Check out all the photos of prospects and employees interacting with our applications on touch screens, mobile devices, and the Kaon v-Rack. Filed under: 3D Products Tagged: 3D demonstrations , 3D interactive product marketing , 3D Product Models , 3D Products , CiscoLive , CiscoLive!2015 2015 , Kaon Interactive , Kaon v-Rack , mobile devices.

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How to use interactive content to increase engagement

RockContent

Investing in interactive content is one of the main ways to achieve online engagement, which is so important to the success of a digital strategy. Interactivity is the key to generating value to the audience’s experience and accumulating positive metrics at the end of each month.

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How to create a seamless interactive voice experience

ClickZ

30-second summary: An interactive voice experience leverages voice enabled devices like smart speakers, voice apps, and mobile chatbots to engage with consumers using voice technology. Download the free guide, Introducing the Interactive Voice Experience, from ClickZ.

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5 Simple Interactive Marketing Ideas for 2020

Martech Advisor

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Enable customer-brand interactions.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.