Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive

Kaon

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Interactive technology is a fundamental element of a branded environment and is a top consideration when designing these spaces. About Kaon Interactive.

Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. Tecan: Communicator Award of Distinction, Digital, Interactive Marketing, Marketing-Sales.

The Interactive Guide to On-Page SEO

Webbiquity

This interactive graphic illustrates 14 vital components of on-page SEO best practices. Interactive graphic created with ThingLink. As this interactive graphic demonstrates, on-page SEO involves optimizing a number of technical, navigational, and design aspects.

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

NICE Interactions 2018 Recap

Aberdeen

Last week, I traveled to Las Vegas to attend Interactions 2018, the annual user event of NICE and inContact. First, a quick comparison between Interactions last year (2017) and this year. The post NICE Interactions 2018 Recap appeared first on Aberdeen Essentials.

Interactive 3D Product Applications Supercharge CiscoLive! 2015

Kaon

Kaon’s 3D interactive solutions were a big hit at CiscoLive 2015 in San Diego! Check out all the photos of prospects and employees interacting with our applications on touch screens, mobile devices, and the Kaon v-Rack. 2015 , Kaon Interactive , Kaon v-Rack , mobile devices.

How Personalization Takes Interactive Content to the Next Level

Marketing Insider Group

When we talk about interactive marketing content, we often use the word dialogue. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group.

4 Interactive Video Marketing Examples That Mastered The Medium

Marketing Insider Group

The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.

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The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun.

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

And the Winner is … Kaon Interactive! News Uncategorized B2B marketing business challenges Customer experience innovative marketing technologies interactive marketing Kaon Kaon Interactive sales enablement SBANE SBANE New England SBANEInnovation

Kaon Interactive Wins Three Awards at DxMA Global Marketing Summit!

Kaon

Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages.

Rise Interactive Partners with ScribbleLive Linkdex to Enable Clients Globally

ScribbleLive

Chicago-based Rise Interactive manages enterprise-level analytics, web development, creative and campaigns across all channels of digital marketing and is able to drive maximum impact for companies and brands like Atkins Nutritionals, Ulta Beauty, Nicklaus Children’s Hospital and Brightstar Care.

IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*

Stronger Inbound Marketing With Interactive Content: How to Get Started

Marketing Insider Group

The post Stronger Inbound Marketing With Interactive Content: How to Get Started appeared first on Marketing Insider Group. You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years.

Convert Your Business Value White Papers into Interactive Tools

The ROI Guy

And one way to accomplish this is by leveraging your investment in traditional business value white papers, to evolve them into more effective interactive ROI / TCO tools. Your customers rely on research white papers to inspire the buyer's journey, and make good purchase decisions.

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Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform

Kaon

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.

Report: Interactive Content May Boost Content Marketing Strategies

KoMarketing Associates

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.

Nine Useful Social Media Marketing Stats: An Interactive Infographic Made with Venngage and ThingLink

Webbiquity

ThingLink has developed an editing tool that makes it easy to add pop-up boxes to any graphic, as demonstrated in this Interactive Guide to On-Page SEO. Content marketing and social media are the top lead generation tactics for B2B marketers.

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Bolster Your Content Strategy With Interactive Video

Marketing Insider Group

But video doesn’t have to simply be a static asset – new technologies that allow for interactive video are turning videos from single play-through experiences into engaging content pieces. The post Bolster Your Content Strategy With Interactive Video appeared first on Marketing Insider Group.

10 Amazing Interactive Videos

SnapApp

Interactive videos, however, make an even greater impression on viewers because viewers do more than watch – they listen, read, write, and click. Engagement isn’t an end-goal with interactive videos. Engagement is the mechanism by which interactive videos are consumed.

Visit Kaon Interactive in Booth #4811 at AACC 2015

Kaon

Stop by Kaon’s booth #4811 at AACC, the leading event for laboratory medicine worldwide, July 27-29, in Atlanta, GA to experience 3D Product Models and interactive storytelling. Click here to learn more about Kaon Interactive.

Hacking Audience Attention Spans With Interactivity

Marketing Insider Group

The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era.

4 Steps to Create Awesome Interactive Content

Modern B2B Marketing

Fortunately, interactive content makes a marketer’s job just a little easier. Interactive content is an experience where individuals can participate with the information they’re consuming, creating an immediate two-way dialogue. Have you already had success with interactive content?

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive was selected from 188 innovative organizations to compete in the final phase of this competition. Uncategorized CEO Corner News Kaon interactive marketing Kaon Interactive awards SBANE Innovation Awards Waltham MA SBANE New England Small Business Association of New England

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

Creating Interactive Content: From Ideation to Sales Alignment to Promotion

Marketing Insider Group

A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.” Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Interactive for You.

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. The New Interactive Player: The Evolution of Engagement.

ion interactive GM Mary Ward Promoted to CMO of ScribbleLive

ScribbleLive

Following our formal announcement , we’d like to send our congratulations to Mary Ward , who has been promoted from ion interactive General Manager to Chief Marketing Officer of ScribbleLive. Since acquiring ion interactive in September 2017, the ScribbleLive team has had the privilege of working closely with Mary, and we are thrilled to bring her leadership to the integrated marketing organization.

ScribbleLive acquires ion interactive as interactive content thrives

chiefmartech

I am excited to announce a very special and personal contribution to the consolidation of the marketing technology landscape : ion interactive , the company I co-founded and served as CTO, has been acquired by ScribbleLive.

75 Interactive Infographic Examples to Inspire 2017

SnapApp

Enter interactive infographics. . Whether you're looking to launch an interactive infographic or find inspiration for an upcoming campaign, this list of examples is sure to get your creative juices flowing. . . 75 Best Interactive Infographics From Across The Web.

Periscope Up: Is Live Interactive TV (Finally) Here?

Biznology

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. So, is live interactive TV here?

Brain Games: Discover the Psychology Behind Interactive Content

Marketing Insider Group

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […].

Interactive + Content + Partner = Great Marketing Example

Modern Marketing

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend.

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

Marketing Insider Group

The post From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle appeared first on Marketing Insider Group. Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers.

Don’t be Passive. Get Interactive to Generate Leads and Ignite the Journey

The ROI Guy

In a new study by Demand Metric, participants believe that content interactivity significantly impacts buyers’ decisions as they go through their journey, especially early in the journey where engagement is considered most important to winning the business. And the more interactive your content is, the more the content can: 1. Another one-sized fits all white paper in a sea of look-alike white papers.

Top Tips for Increasing Sales with Digital Interactivity

Kaon

By Dana Drissel, Vice President at Kaon Interactive. In marketing and sales, this can be accomplished by using digital interactions and interactive storytelling to create engagements that allow customers to guide themselves through their problem-solving journeys.

Chalk Talks: Driving Demand with Interactive Video

Vidyard

My name is Tyler Lessard, and in this Chalk Talk, we’ll explore how you can use interactive video capabilities to generate more leads, create more pipeline, and produce more sales-ready opportunities for your sales team. 3 Types of Interactive Video.

Create. Captivate. Engage. The Art of Interactive Experiences

distribion

Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. Thus, the buzzword is interactive. What makes interactive marketing successful? Interactive content can shine through this noise and hold attention.

Using Interactive Content to Capture Attention Early in the Buyer’s Journey

Marketing Insider Group

The post Using Interactive Content to Capture Attention Early in the Buyer’s Journey appeared first on Marketing Insider Group. If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey.

Press Release: Kaon Fuels Enterprise WebVR Adoption, Showing Immersive Experiences and Interactive 3D Products in Virtual Reality

Kaon

Kaon Interactive Takes Sales & Marketing Applications to the Next Level With WebVR. Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using the Microsoft Edge, and other WebVR supported browsers upon their release. Until now WebVR has been limited in its availability,” said Joshua Smith, CTO and Founder of Kaon Interactive.

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