Webbiquity

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Marketing Insider Group

OCTOBER 23, 2023

Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet these days, it’s not enough to just produce great content anymore.

Paid Search Agency 299

Paid Search Agency Cost Per Click Ads Lead Scoring 299

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Targeted content campaigns paired with the right channels proved essential to this result. What does this mean for your organization?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. 22 Content Marketing Tools. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Paid Search Agency 363

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. What are Social Media Metrics?

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. This isn’t just a blip on the radar.

Social Media 321

Social Media Social Marketing Media Content Marketing 321

Webbiquity

JANUARY 26, 2021

The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising).

Paid Content 363

Paid Content Optimization Marketing AI Microsite 363

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content.

Brand Identity 123

Brand Identity Branding Effectiveness Content 123

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Social Media 119

Social Media Media Paid Search Agency Eye-Tracking 119

Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing is perfect for a company that’s in it for the long haul.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness.

Trends 363

Trends Content Marketing Work Management Planning 363

Choozle

AUGUST 5, 2024

Digital advertising has become an indispensable tool for political campaigns, reaching voters, fundraising, and shaping public opinion. As we navigate the complexities of the 2024 election cycle, understanding the nuances of digital advertising is more crucial than ever. Annie: How do you view political digital advertising?

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Television marketing 98

Marketing Insider Group

DECEMBER 6, 2022

Adopt a targeted ad strategy. . Be personable on social media. . Search engine optimization (SEO) is the process of designing your website to appeal to both visitors and search engines alike. Keep these tips in mind when creating your SEO approach: Create high-quality content targeted to your main audience.

Paid Content 360

Paid Content Small Business Marketing Communities Paid Social Agency 360

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. While paid campaigns offer detailed metrics, linking views to value is a common struggle. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact. Paid and organic follow different rules.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Customer Experience Matrix

MAY 24, 2025

The Substitution-Transformation-Infrastructure-Business Model (STIB) innovation diffusion model I presented in my last blog post is intriguing, but does it reflect reality? Technology" in this sense isn't always "technical": a new marketing method or financial tool can be an important innovation. But I digress.) AI removes this limit.

Lead Ranking 156

Lead Ranking Paid Content Work Management Marketing Management 156

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Presenting results of original research is often a strong draw. But social media, paid advertising, and influencer marketing can also play important roles. Total reviews: 552.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Most marketers underestimate the power of Pinterest.

Marketing Automation Services 120

Marketing Automation Services Features Work Management Paid Search Agency 120

Single Grain

MAY 31, 2025

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? While some metrics suggest diminishing returns, others reveal new opportunities, such as better ad targeting and bidding.

Paid Content 52

Paid Content Paid Search Agency Cost per Acquisition Ads 52

SEMrush

JUNE 10, 2025

Create free account Semrush Blog Marketing Content What Is a Landing Page? [+ Case Study & Tips] Author: Rachel Handley 7 min read Jun 10, 2025 Contributor: Cecilia Meis Table of contents What Is a Landing Page? Landing pages can also lead to increased ad impressions and reduced ad costs.

Landing Pages 116

Landing Pages Case Studies Case Study Paid Content 116

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. The 2024 U.S. According to Pew Research , “about six in ten U.S.

Paid Search Agency 74

Paid Search Agency Ads Brand Identity Branding 74

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Source: ON24.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

Lead Ranking 104

Lead Ranking Lead Scoring Cost Per Click Process 104

Webbiquity

AUGUST 18, 2020

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Total reviews: 339. Pricing: free (!).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year.

Social Media 89

Social Media Media Paid Search Agency Eye-Tracking 89

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Social Media 92

Social Media Social Marketing Media Planning 92

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine. Why is this crucial?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

WordAgents

APRIL 8, 2025

The invisible forces of human psychologyespecially FOMO and our natural cognitive biasesshape virtually every interaction we have on social media. When you know what makes people click, share, and convert, you can create content that naturally drives urgency and boosts engagement without feeling manipulative.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Marketing Insider Group

MARCH 10, 2021

Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions. These features have a significant impact on how consumers interact with Google’s search engine results.

SERP 343

SERP Paid Search Agency Features Companies 343

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. But I paid her. Content Marketing Institute ).

Stats 336

Stats Marketing & Strategy Marketing Strategy Webinar Metrics 336

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Social touches every aspect of how businesses operate and grow.

Paid Content 80

Paid Content Social Media Statistics Media 80

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In marketing alone, you have over 8,000 tools to pick from. Marketing Tools for Startups. Kissmetrics . AnswerThePublic.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention.

Sales Qualified Leads 322

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 322

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. You may have different parties you need to inform including attendees, sponsors, and the media.

Planning 355

Planning Conference Transparency Paid Search Agency 355