sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. Its about delivering that message at the right time, through the proper channels, and in a way that resonates with key decision-makers. Integrated marketing also eliminates redundancies and focuses resources on tactics that drive results.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Salesforce Marketing Cloud.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Enterprise Management Work Management 312

Tomorrow People

JUNE 9, 2025

In the crowded, complex world of B2B marketing, storytelling is your superpower. Yet many product and marketing leaders still rely too heavily on features, stats, and logic, missing the emotional depth that stories bring. What percentage uses storytelling versus presenting technical information? Interview recent customers.

Storytelling 177

Storytelling Top of Funnel B2B Case Studies 177

B2BMarketing.net

DECEMBER 9, 2024

Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time experimenting and innovating in order test and learn new approaches and channels. Under the influence?

B2B Marketing 94

B2B Marketing Advertising Channels Microsite B2B 94

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving. Source: Doodle.

Planning 351

Planning Top of Funnel Digital Marketing Funnels Paid Search Agency 351

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Interactive Content in B2B Marketing: Engaging Your Audience Effectively Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the competitive world of B2B marketing, standing out is crucial. Interactive contentdynamic, engaging, and user-drivenhas emerged as a game-changer.

Enterprise Management 52

Enterprise Management Interactive Marketing Work Management Marketing Management 52

Marketing Insider Group

AUGUST 2, 2021

Metrics and data analysis are all the rage in the marketing world. The way that you present your brand to the public can determine the success of your marketing. Don’t just glance over slogans and marketing headlines. Take the time to sit down with your marketing team and mull things over. This can be challenging.

Branding 359

Branding Brand Identity Multi-Channel Ethics 359

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 345

Online Marketing Work Management Marketing Management Tools 345

Outgrow

MAY 28, 2025

Interactive Content Marketing for SaaS: The Ultimate Guide to Engaging Your Audience Introduction: Why Interactive Content Marketing Matters in 2025 If you’re in SaaS and not leveraging interactive content marketing, you’re already falling behind. So, what is interactive content marketing?

Interactive Marketing 52

Interactive Marketing Top of Funnel Webinar Metrics Outgrow 52

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. You boost your brand visibility, and widen your marketing reach beyond what you can achieve with internal efforts alone. The result? What Is Content Aggregation, Anyway?

Aggregators 312

Aggregators Work Management Marketing Management Service 312

Trade Press Services

MAY 19, 2025

In an era dominated by digital channels, events remain one of the most powerful ways to create meaningful connections. Success depends on seamless integration and dual-channel engagement. Planners need to align event objectives with broader sales and marketing strategies to ensure return on investment (ROI).

Event Marketing 96

Event Marketing Webinar Metrics Sales Qualified Leads Lead Ranking 96

Salesforce Marketing Cloud

APRIL 28, 2025

Agents will understand much more than text AI agents today are primarily text-based: They interact with and process information in the form of typed messages, commands, or queries. In marketing, AI agents could analyze social media trends in real time, like a sudden spike in videos about 80s-inspired leg warmers.

Impressions 109

Impressions Enterprise Management Work Management Multi-Channel 109

Salesforce Marketing Cloud

MAY 5, 2025

When OXXOs marketing team wanted to expand their digital reach to customers in their day-to-day communication channels, the team decided it was time to radically change their approach. In 2023, OXXO implemented the WhatsApp integration with Salesforce Marketing Cloud, and the team saw immediate and substantial results.

Conversion 96

Conversion Ideal Customer Profiles Marketing Budget Allocation 96

Martech

MARCH 3, 2025

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Automated identity resolution allows marketing organizations to create a unified view of customers.5. Data privacy laws are another obstacle to personalized marketing.

Enterprise Management 121

Enterprise Management Work Management Multi-Touch Attribution Marketing Management 121

Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. out of 5), according to Heinz Marketings recent Predictable Pipeline Benchmarking analysis. Implement marketing automation to nurture inbound leads effectively.

Lead Ranking 92

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 92

Customer Experience Matrix

NOVEMBER 3, 2018

Decision systems include several categories such as marketing planning and content management, but the most relevant here are analytics, including segmentation and predictive models, and personalization*, which selects the best message for each individual. In most cases, these vendors now deliver across multiple channels.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Vendors 325

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. Why is this crucial?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. What are influencer marketing KPIs?

Cost Per Thousand 126

Cost Per Thousand Advertising Agencies Campaigns CPM 126

SocialPilot

JANUARY 21, 2025

In short, instead of diving into endless Excel sheets or multiple platforms, the dashboard presents everything in a quick glance in an easy-to-understand format with charts and graphs. With the engagement dashboard, you can track which posts get the most comments, which are being shared, and how your audience interacts overall.

Social Media 110

Social Media Analytics Media Examples 110

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. It is up to you, the marketer, to determine which campaign carries the most weight. .

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Webbiquity

SEPTEMBER 6, 2022

Given the influence, value, and popularity of online video, it probably makes sense to prioritize video marketing as one of the anchoring techniques in your company’s overall marketing strategy. This post dives into video marketing and explains why professionally produced, well-scripted videos have such a high success rate.

Video Marketing 321

Video Marketing Product Generation Lead Ranking 321

Trade Press Services

DECEMBER 16, 2024

Relying on outdated strategies and manual processes can leave your marketing efforts falling short. Choosing the Right Marketing Tools To guide your decision-making in selecting the tools that are the best fit for your organization, consider these key factors: 1. Email marketing and automation tools help marketers avoid this pitfall.

Budget Programs 94

Budget Programs B2B Marketing Enterprise Management Tools 94

Webbiquity

APRIL 27, 2017

For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. ” — Marketing Insider Group. Showcase reviews: Marketing Insider Group. Showcase reviews: AppStorm, Marketing Insider Group, StoreYa Blog. Professional customers (i.e., 2) Zendesk.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. And for many B2B companies, they are struggling to do so without live interactions, especially events.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Orange Owl Blog

DECEMBER 29, 2024

B2B Marketing The Ultimate Guide to B2B Marketing Attribution Models Vivek Goel December 30, 2024 Share : Table of Contents Introduction In the dynamic and competitive world of B2B marketing , understanding the effectiveness of your campaigns is not just an advantageits a necessity. What Are Marketing Attribution Models?

Marketing Attribution 52

Marketing Attribution Lead Ranking Multi-Touch Attribution Allocation 52

Martech

DECEMBER 16, 2024

These platforms shape conversations that marketers wont see. So your focus must shift to creating a broader, brand-focused marketing strategy for both engines and your audience. Maintain consistent, on-brand language across all channels. This means traditional keyword-focused strategies are no longer enough.

Marketing AI 116

Marketing AI SERP Top of Funnel Digital Marketing Funnels 116

Oktopost

FEBRUARY 5, 2025

Podcasting has become a powerful tool for B2B marketers to engage their audience, build thought leadership, and showcase their expertise. Unlike other marketing channels, podcasts dont offer direct conversion metrics, and tracking their role in the buyer journey can be tricky. Why LinkedIn?

Top of Funnel 71

Top of Funnel B2B Thought Leadership Sales Qualified Leads Lead Ranking 71

Marketing Insider Group

OCTOBER 23, 2023

A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. Marketing Insider Group (MIG) aims to consistently promote targeted content, connect with specific buyer interests, and increase leads and deals. What Is Content Amplification? It’s also about relevance.

Paid Search Agency 299

Paid Search Agency Cost Per Click Ads Lead Ranking 299

FunnelEnvy

FEBRUARY 3, 2025

Google Analytics 4 (GA4) represents a significant leap forward in how marketers analyze and leverage data. Designed for a digital-first world, GA4s innovative data and reporting model provides a holistic view of customer behavior, enabling marketers to make informed, data-driven decisions.

Lead Ranking 64

Lead Ranking Allocation Marketing Analytics Tools Sales Qualified Leads 64

Only B2B

NOVEMBER 20, 2024

Gartner’s report indicates that 80% of B2B sales interactions between buyers and suppliers will happen through digital channels ( source ). Outreach: Use AI tools to write emails and identify the best send times and marketing messages. Allocating resources to ABM efforts helps: Streamline the marketing budget.

Lead Generation 71

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 71

Circle Studio

MAY 23, 2024

However, creating a successful webinar requires more than just presenting information — it involves careful planning, engaging content, and strategic promotion. In the context of B2B marketing, webinars are the preferred content type for 91% of B2B professionals and are especially effective as lead generation and nurturing tools.

Webinar Metrics 78

Webinar Metrics Privacy Policies Practices Design 78

Sprout Social

JUNE 16, 2025

LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value. But organic and hybrid efforts typically require a broader ROI calculation for a complete view.

Linkedin 77

Linkedin ROI Top of Funnel Multi-Touch Attribution 77

ScanmarQED

JULY 11, 2024

For years, digital marketing managers have depended on third-party cookies to track user behavior, gauge campaign success and refine their strategies. With increasing privacy concerns and major browsers phasing out third-party cookies, traditional Multi-Touch Attribution (MTA) models are encountering significant challenges.

Multi-Touch Attribution 59

Multi-Touch Attribution Privacy Allocation Lead Ranking 59

Webbiquity

APRIL 4, 2017

Sample review: “An animated video and presentations creator that can be easily exported to YouTube.” Video Marketing Tools. A professional video hosting and marketing platform: upload videos, optimize for search, add interactivity, monitor analytics, and set security options. Showcase reviews: HubSpot. 5) PowToon.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

CMSWire

JULY 2, 2025

White July 2, 2025 Digital Marketing Share Share Copy link Email LinkedIn Twitter Facebook Telegram Save SAVED Don’t let poor unsubscribe UX drive spam complaints. Clicking the Unsubscribe link in marketing emails has been maligned for decades, and not entirely for bad reasons. Treat It That Way. 7 minute read By Chad S.

Sitefinity 83

Sitefinity Digital Experience Platform Enterprise Management CAN-SPAM 83

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

Paid Content 52

Paid Content Multi-Touch Attribution ROI Marketing AI 52