Hubspot

MAY 12, 2020

To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020. 36 Account-Based Marketing Stats to Know in 2020. General ABM Stats. 67% of brands leverage account-based marketing. Forrester ). Forrester ).

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Optinmonster

NOVEMBER 27, 2019

eCommerce Abandonment Stats: Shopping Cart Abandonment. As you can see, these eCommerce stats show a steady increase in the popularity of online shopping—so much so that estimates say that consumers will make 95% of purchases online by 2040. For example, check out the cart abandonment exit-intent popup below from Gleam.

eCommerce 80

eCommerce Stats Statistics Amazon 80

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. Learn everything you need to know about decision-making strategies. Image Source 2.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

NetLine

AUGUST 23, 2022

So, in taking our own research to heart and knowing that Cheat Sheet consumption was up 56% last year, we wanted to highlight some of the most important stats and takeaways from our sixth annual report. . Flagship Stats From the 2022 Report. Buyer-Level Intent Findings. We get that. NetLine delivered 4.6 eBooks were 4.8x

Marketing Report 52

Marketing Report Stats B2B Marketing Work Management 52

Moz

MARCH 2, 2021

I combined three of my favorite tools to analyze SERPs at scale and gather the data needed to answer my questions: STAT to generated ranking reports for select keywords Screaming Frog to crawl websites and gather technical SEO data Power BI to analyze the large data sets and create simple visualizations. to look at changes over time.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Moz

FEBRUARY 7, 2019

Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. What I'm going to be talking about today is using STAT for content strategy. I really like STAT. It knows the intent of the keyword, and therefore it's presenting results that make sense for that intent.

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52

Hubspot

MARCH 18, 2020

If you're interested in a pursuing a podcast advertising strategy but aren't sure if the right opportunities exist for your company, check out this list of more than 30 podcast advertising stats. As you've seen with the stats above, podcasting is growing in popularity -- especially among younger generations. Podcasts and Advertising.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Convince & Convert

JUNE 25, 2013

This same stat was less than 10% in 2002. When you grab your smartphone to search, you have a specific intent in mind, whether it be food, clothing or an oil change for your car. If these stats aren’t mind boggling enough for you, try this one on for size. of time to reach your potential customers.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Moz

FEBRUARY 12, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. This week, we're taking a deep dive into search intent. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. Here’s how you can get your hands on one of those.

Keywords 60

Keywords Intent SERP Ad Building 60

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions. Smart segmentation is key to making sense of your data.

Intent 54

Intent SERP Stats Tagging 54

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Moz

OCTOBER 10, 2018

Let's compare the organic curve to the curve for SERPs with expanded sitelinks (which are highly correlated with dominant and/or branded intent). This is why Moz has teamed up with STAT, and why we're doubling down on search. We'll be working hard to put that knowledge to work for STAT customers even as we evolve Moz's own toolsets.

Stats 49

Stats SEO SERP CTR 49

Aberdeen

JUNE 7, 2019

While that’s the go-to stat about customer retention, other studies go as far as to say that a 5% increase in customer retention will increase profits anywhere from 25% to 95%. While it may seem easier said than done, intent data gives you 3 key advantages that will lower acquisition costs and improve marketing performance.

Intent Data 40

Intent Data Acquisitions Intent Cost 40

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Top Rank Marketing

OCTOBER 18, 2023

Jenn from SAP emphasized a surprising stat: a whopping 81% of marketers believe that the roles of content writers are at risk due to AI. SAP recognizes the importance of gauging commercial intent. Only when a user demonstrates this intent, say by downloading a whitepaper, are they moved into a nurture track.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Webbiquity

MARCH 1, 2022

Familiarity breeds intent. Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2% Known visitors spent on average twice as long viewing content as unknown visitors. On the down side, it can also mean longer sales cycles. High-quality content is getting more expensive.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Martech

MARCH 6, 2024

Intent data. The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Therefore, focus on deep intent signals. So what’s the key takeaway here? Let me share a vivid example of how it works.

Outreach 105

Outreach Effectiveness CAN-SPAM Domain 105

Optinmonster

MARCH 30, 2024

times increase in purchase intent after seeing promotional content from influencers. Related content: Want more stats? Here’s a giant list of blogging stats and facts. Lastly, we include real-time stats. X (formerly Twitter) users have a 5.2 49% of users rely on recommendations from influencers on Twitter.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Social Media Video Stats for Facebook 45. Social Media Video Stats for Instagram 53. Video Content Marketing Stats on Ad Spending 66. Another stat by Wyzowl shows 82% of the digital video marketers generated leads through video content.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SocialPilot

JANUARY 14, 2024

Discover more of such LinkedIn stats below. Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. Give a quick check on these LinkedIn stats on ads to create a better ad strategy. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

SocialPilot

JANUARY 10, 2024

Let’s see what the stats say. As per Pinterest stats, more than 75% of the users are from outside America. Here are some more Pinterest stats for better understanding. Pinterest stats show that video views have increased by 200%, wrestling in heavy engagement. 55% of people use Pinterest to shop and buy.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

NuSpark Consulting

NOVEMBER 17, 2017

While paid search advertising reaches an audience with an intention to buy, display can create an initial interest, and thus enables people to enter their buyers journey that results in a lead or sale. That being said, stats like view-through conversions and assisted conversions have value with measuring display performance.

Display 191

Display Advertisements Advertising Ad Frequency 191

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. The research stage highlights buyer intent – if a prospect is at this stage, it is likely they are looking to purchase at some point in the near future.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Then, visit our gallery for some neat exit intent popup examples you can copy.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Marketing Insider Group

MAY 3, 2023

We also have to keep in mind that AI-generated content may violate spam policies if its intent is to game the search results. Google says it won’t penalize AI content for things like stats, weather and sports scores. AI can recommend amazing recipes. But it can’t make you dinner.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Convince & Convert

FEBRUARY 21, 2024

We know this from observation and a few useful stats. To avoid getting overwhelmed, take it slow but be intentional. Even if you have a rule against it, your employees probably use ChatGPT for work. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. This is a big shift.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” Other interesting stats include: 38% of users are aged 50-64 years old. ” Sounds great, right? Keep reading for more on this.). Who Is The Pinterest Audience?

Social Media 359

Social Media Advertising Channels Media Business 359

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Google Ads Stats. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Backed by our substantial buyer-level intent insights, we found that despite the lack of stability in the economy, B2B buyers still find themselves more than willing to buy, as 33.4% Did we mention that Webinar registrations are a high-intent signal?

Demand 52

Demand B2B Webinar Metrics Intent 52

Inbox Insight

APRIL 19, 2021

Our research revealed action intent data (61%) closely followed by search intent (60%) are the most popular insights used to inform segmentation criteria. However, as our previous stats showed, over half our surveyed senior B2B marketers struggle with obtaining the right data to support their ICPs.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Content4Demand

OCTOBER 8, 2021

Some interesting stats appeared on the Demand Gen Report blog this week that we think are worth amplifying here. These intent data luminaries generously shared their perspectives in our E-book, 10 Top Executives Explore the Rewards of Integrating Intent Data Into Content Strategies. Think of it as the best of the best of B2BMX.

Peer-to-peer 52

Peer-to-peer Account Based Marketing Intent Data Content 52

Only B2B

OCTOBER 12, 2020

If we look for stats, 70% of the marketers demand for quality leads over quantity leads. To answer this question crisply, the quality lead has: A clear intention to buy a product or service. But as per your organization’s goal, you need to define “what is clear intention?” What Exactly is Quality Leads? Simple, isn’t it?

Lead Scoring 117

Lead Scoring Lead Ranking Sales Qualified Leads Leads 117

Inbox Insight

APRIL 14, 2023

Even having wrong contact names, out of date stats or undocumented changes in business requirements can have a detrimental effect on your ABM strategy. Tier 1 – these are the best-fit accounts according to your ICP, and they must have demonstrated intent to do business with your company.

Demand Generation 96

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 96

Outreach

APRIL 29, 2019

As consumers, we're not swayed by misleading stats, so why should we as sales reps? It doesn’t, and we’re working to give you a new level of insights by breaking down the reply rate and classifying by intent : unsubscribe, objection, and positive. How many of those who walked in actually stayed? How much did they spend per meal?

Outreach 91

Outreach Stats Intent Conference 91

Contently

FEBRUARY 4, 2020

AB5 is a well-intentioned bill passed in an attempt to make rideshare companies like Uber and Lyft classify their drivers as employees, rather than independent contractors. As a former full-time freelancer who still freelances for publishers like Fast Company, two of those stats stood out to me. What is California AB5?

Creativity 199

Creativity Studies Classified Ads Storytelling 199

Martech

AUGUST 8, 2023

The intent is for GPT to come up with an audience list, personalized elements to fill in automatically, a first draft of the copy and even images (whether they pull from a database or create their own will depend on the GPT tool). The prompt likely needs work, but that will come with practice and iteration.)

CRM 88

CRM Marketing AI Marketing Automation Services Lock-In 88