Martech

JANUARY 22, 2024

To get a lead from that early and mostly useless stage into the preceding stages, MQL (also primarily useless), SQL, SQO, SAO and closed deals, you need to know: What kind of data you are tracking and how the flow of these leads looks like. How the RevOps team has the backend set up so you can feed them the correct information.

Ideal Customer Profiles 104

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 104

Metadata

JANUARY 18, 2023

The content angle here taps into audiences and channels with existing intent—think paid listings on Capterra, PPC ads, and remarketing. Typical metrics to look at here are blended cpSQO and SQO created. To gauge the impact of this content, look at your pipe-to-spend ratio , direct cost per opportunity, and return on investment (ROI).

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Ledger Bennett

NOVEMBER 17, 2021

When done right, the result is superior user-experience with deeper engagement yielding measurable improvements in quality ICP Sales Qualified Opportunity (SQO) creation and deal velocity, as well as follow-on growth and LTV impact that scales. Enable Concurrent Customer Engagement.

Lead Ranking 52

Lead Ranking Ideal Customer Profiles SQO Ad Building 52

Vidyard

MAY 17, 2016

Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. Surely you already have basic scoring and segmentation in place, but are you using video consumption to help build a clearer picture of a lead’s profile and intent?

Lead Ranking 57

Lead Ranking Lead Scoring Marketing Qualified Leads SQO 57

Ledger Bennett

DECEMBER 28, 2020

Data, technology and buyer demand for personalized digital and self-serve experiences drive home this point: Marketing needs to function further down-funnel with Sales moving further up-funnel on the path from Attention > Interest > MQL > SQO > Closed Won. Need stats?

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52

PathFactory

SEPTEMBER 27, 2018

Marketers carefully build long, thoughtful email nurture programs with the best of intentions: to warm up cool contacts in your database, one piece of content at a time. As a result, a whopping 20% of visitors presented with forms filled them out and Nimble was increased their MQL-to-SQO conversion rate by 30%. Slow and steady.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking B2B 40