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Nine Important Things to Know About Intent Data and AI

Webbiquity

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. If you are able to either get this information before your competitors, or make better use of the knowledge, your company wins more business. What’s in the Intent Data Report.

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How These Businesses are Posting for Small Business Saturday in 2022

Buffer

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States.

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Why Small Business Owners Need Support Systems, With Examples From 6 Small Business Owners

Buffer

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs.

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The false allure of B2B intent data

Martech

Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Only it won’t be able to save it.

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer

Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Here are how these four small businesses are doing exactly that. She hopes viewers will also have a better understanding of the ins and outs of her small business through these videos.

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SEO for Small Businesses

Sharpspring

SEO can seem like a necessary evil for small businesses. Optimizing SEO for small businesses is entirely manageable if the right steps are taken. Without further ado, let’s dive into how SEO can be a pivotal part of your small business marketing strategy. Myths and Facts about SEO for Small Businesses.

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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.