Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

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Intent Data Intent Marketing Analytics Tools Intent Signal 244

Spiralytics

AUGUST 12, 2021

The post Using Search Intent to Boost CTR and Relevancy appeared first on Spiralytics Inc. Are your click-through rates (CTR) lower than usual? Understanding your CTR is key to attracting and maintaining high traffic. Here's how.

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CTR Intent Relevance Click Rate 127

Industrial Marketer

MAY 10, 2022

Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours. Read more » The post What Is B2B Search Intent Marketing?

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Search Marketing Intent B2B Marketing B2B 98

Marketing Insider Group

JUNE 24, 2019

The post How To Use Search Intent Data to Get More Leads appeared first on Marketing Insider Group. The internet and digital media are the source of advancement when it comes to sales and marketing. Since the internet has become accessible to a large portion of the global population, the opportunities for growth […].

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Intent Data Intent Digital Transformation Leads 233

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

KoMarketing Associates

MAY 10, 2023

To achieve their goals, Data Heroes are turning to intent data to gauge the purchasing interests of customers and prospects. Approximately 40% of Data Heroes expect their use of intent data to increase significantly throughout the remainder of the year. Many marketers are facing challenges when it comes to utilizing intent data.

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Intent Data Intent Marketing Analytics Tools Marketing Report 214

Search Engine Journal

JULY 1, 2022

Want to create a content strategy aligned with search intent at every stage of the funnel? The post Creating Content That Satisfies Search Intent & Meets Customer Needs appeared first on Search Engine Journal. Here's what you need to know.

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Intent Top of Funnel Content SEO 130

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. In marketing, intent is the name of the game.

Intent 104

Intent Account Based Marketing Bombora Intent Signal 104

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Understanding the Rise of Voice Search The expanding use of voice search , particularly for local search, makes understanding and optimizing for it essential.

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Optimization FAQ Mobile Marketing Keywords 167

SEMrush

NOVEMBER 9, 2021

Semrush just released a new search intent filter and added it to all of our award-winning keyword-based reports. Manual spreadsheet work no more.

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Intent Keywords Ads Research 118

Ahrefs

AUGUST 10, 2023

In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Google prioritizes relevance in search results. So if you want to rank in Google, your content … Read more ›

Intent 98

Intent Optimization SEO Google 98

Zoominfo

MAY 27, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? But how does ZoomInfo Intent work?

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Intent Data Intent Zoominfo Top of Funnel 246

Marketing Insider Group

MAY 19, 2020

X number of people are searching about Y = write an article about Y if it’s vaguely related to your area of business. The post How to Use EGC to Harness Search Intent and Draw Customers to Your Site appeared first on Marketing Insider Group. EGC is also an effective way to drive recruitment and attract talent to your company.

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Intent Paid Search Agency Guidelines User-Generated Content 290

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. Still, there are plenty of questions surrounding intent data. How can intent data help sales teams identify high-potential prospects more effectively? The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

Google 202

Google User-Generated Content Intent Search Marketing 202

Search Engine Journal

DECEMBER 13, 2021

It's up to you to be on the SERPs at the right time for each type of search. Rank better by understanding Search Intent. The post Dominate SERPs With Search Intent: How To Improve Your SEO & Content Strategy appeared first on Search Engine Journal.

SERP 136

SERP Intent SEO Content 136

Search Engine Journal

MARCH 7, 2021

Read about the types of search intent, how user intent and content you produce are related to each other, and how search engines understand intent. The post How People Search: Understanding User Intent via @TaylorDanRW appeared first on Search Engine Journal.

Intent 96

Intent Content SEO 96

seo.co

MARCH 5, 2021

Creating high-quality content is not only about readability and keyword usage, there’s a whole other secret sauce to optimizing your content so that it performs well in search engines and drives traffic to your site. The key is matching your content to the intent of users on the internet. Say for instance that you make hot sauce.

Intent 69

Intent SEO Top of Funnel Content 69

Inbox Insight

DECEMBER 8, 2023

Paired with intent data, ABM is a force to be reckoned with. This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth. Where can intent data be obtained? This involves studying your site and those similar, to provide meaningful insight.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Search Engine Journal

JULY 28, 2021

The post How to Automate Keyword Clustering by Search Intent with Python appeared first on Search Engine Journal. The process of SEO keyword research can be made quicker, more accurate, and more scalable with Python. Here's what you need to know.

Keywords 139

Keywords Intent Automation SEO 139

Benchmark Email

AUGUST 30, 2021

What is Search Intent? With the evolving digital world and consumers knowing what they want, it gets harder to engage them, and thus, search intent has become a hot topic for marketers. Search intent refers to the reason behind a searcher’s query on a search engine.

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Intent Optimization Advertising Benchmark Search Marketing 100

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data? Intent Data Use Cases.

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Intent Data Intent Intent Leads Intent Signal 52

DivvyHQ

AUGUST 17, 2021

Every day, search engine algorithms are getting smarter about what searchers want when typing in specific words or phrases. This understanding of “search intent” helps them deliver better results (web pages). Therefore, your content needs to be developed with intent in mind.

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Intent Optimization Content Search Marketing 97

Binary Demand

JUNE 21, 2023

In today’s data-driven business landscape, understanding customer intent is paramount. This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. In this article What is B2B Intent Data? How is B2B Intent Data Collected?

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Intent Data Ideal Customer Profiles Intent B2B 98

Method and Metric

APRIL 26, 2021

In the good old days, Google only considered exact phrases in the search queries. It is the data that users input directly with a clear search intent ie “flower shop in toronto” or “mechanic in vancouver.”. So what exactly is the difference between implicit and explicit search and how does Google use it to find search results?

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Intent Keywords Google SEO 59

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Jump to Section: What is Intent Data? How Do You Collect Intent Data? Final Thoughts What is Intent Data?

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Intent Data Lead Gen Intent Lead Scoring 124

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

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Intent Data Intent Work Management Marketing Management 130

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

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Buyer Intent Intent Data Intent Demand Generation 105

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

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Intent Intent Data Paid Search Agency Webinar Metrics 52

Search Engine Journal

MARCH 8, 2022

You can use the power of search intent for more than just getting visitors to your site. The post On-Site Search Intent: 3 Powerful Ways To Increase Sales appeared first on Search Engine Journal. Learn how in this webinar recap.

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Intent Webinar Metrics SEO 100

Biznology

MARCH 12, 2020

In the digital world, this means that you need to understand the intentions of your customers at every stage of their shopping or browsing journey, in order to improve their overall experience, and ultimately inspire them to put trust in your brand. Optimizing your content for informational intent. But why should you care, exactly?

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Intent Startups SEO Paid Search Agency 104

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Second-party intent data Second-party intent data is essentially someone else’s first-party data.

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

Brightedge

NOVEMBER 30, 2021

Search engines are now more intuitive when it comes to understanding and ranking content on the web. Where previously the authority of a topic could be determined by how many times a keyword was used on a webpage, search engines now consider the context of a keyword (i.e., What is Search Intent?

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Only B2B

OCTOBER 5, 2021

Consider a situation in which you can extract data from your prospective clients who are searching for a product that is comparable to (or identical to) what you provide. If you utilize intent data correctly, it will provide you with such capacity. How are marketers using intent data to increase revenue?

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Intent Data Purchase Intent Intent Vendors 118

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. value to our customers? It’s a game-changer that’s been a long time coming.

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Intent Data Zoominfo Buyer Intent Intent 208

NetLine

JULY 5, 2023

It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts. What is Customer Intent? So, what is the customer’s intent to buy?

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Intent Work Management Marketing Management Business 98