Valasys
JULY 12, 2019
Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.
Valasys
JUNE 25, 2019
This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . Improvement strategies also include assimilating best trends from non-competitors, which can aid in the optimization of the Social KPIs.
Valasys
AUGUST 6, 2019
KickFire recently incorporated all-new IP for the segment-specific firmographic & intent data targeting of the key accounts. AI & machine learning platforms such as Genesys Altocloud are already being used by marketers to drive sales by intent-based segmentation of the personas & audiences into refined clusters.
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