Litmus

AUGUST 3, 2021

As modern marketers , we’re hard-wired to solve problems, and we quickly adapt to changing conditions by curbing spending on in-person events, external agencies, and awareness advertising. To build this forecast model, we analyzed historical yield from all of our marketing channels and conducted a regression analysis to create a baseline.

Marketing Budget 90

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 90

DiscoverOrg

MAY 30, 2018

A favorable condition like a new CTO, or new round of funding. You don’t need an advanced regression model to tell you if you sold your first big deals to Financial Services companies with a new CTO. Fit, Opportunity, and Intent data are three components of sales intelligence. Look for a pattern: Industry. Geographic location.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

Zoominfo

DECEMBER 2, 2019

It won’t take an advanced regression model to discover that you did your biggest deals with Financial Services companies who recently hired a new CTO! This example means that you are gathering two out of the three primary types of prospect data: Fit data, intent data, and opportunity data. This will take a little time.

Small Business Marketing 216

Small Business Marketing Startups Peer-to-peer Ad Building 216

Zoominfo

DECEMBER 2, 2019

Look for a pattern related to any of the following data points: Industry Company size Geographic location Funding history, or important company updates like a new CIO or a recent acquisition It won’t take an advanced regression model to discover that you did your biggest deals with Financial Services companies who recently hired a new CTO!

Startups 100

Startups Small Business Marketing Ad Building Demand Generation Agencies 100

Hubspot

MARCH 7, 2016

14 Simple Excel Shortcuts, Tip & Tricks : A blog post with step-by-step instructions for creating pivot tables, filters, conditional formatting, VLOOKUPs, and more. 10 Excel Tips and Tricks Every Marketer Should Know : A blog post teaching you how to create a histogram and what exactly regression analysis entails.

Case Studies 28

Case Studies Work Management Terms and Conditions Act-On 28