Zoominfo

OCTOBER 5, 2021

You need accurate, up-to-date, and privacy-compliant business data to successfully engage buyers across continents. And we provide industry-leading data privacy measures so you can rest easy about compliance. Go-to-Market with Confidence and Privacy Compliance Privacy compliance remains a top concern for companies and consumers.

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Only B2B

OCTOBER 13, 2021

In this case, intent data can be useful. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. However, not every intent data source will be best suited for your company. 5 Most Suited B2B Data Providers: 1.

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ClickZ

FEBRUARY 17, 2021

30-second summary: Max Kirby, the Director of Digital Identity & Cloud Solutions at Publicis Sapient discusses the role conversational data has in consumer privacy. Conversational platforms attempt to understand consumer intent by using verbal or written communication from a user via smart speakers and chatbots.

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Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle. First-Party Intent Data: Did you know?

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Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. This new take on loyalty won’t be the pay-for-data schemes of old.

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Zoominfo

AUGUST 16, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? Pretty cool, right?

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

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Only B2B

OCTOBER 5, 2021

If you utilize intent data correctly, it will provide you with such capacity. How are marketers using intent data to increase revenue? According to Trust Radius , Intent monitoring is used for prospecting by 70% of the 40% of businesses who employ it. 6 Questions to Ask When Selecting a B2B Intent Data Provider.

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Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. What is Intent Data, anyway? What is Intent Data, anyway? Forget them!

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Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. In other words, there was too much data , which led to too many intent signals.

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Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

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Binary Demand

FEBRUARY 15, 2024

The choice of data type depends on the product, intent data provider , service, and sales approach. Intent data The information encompasses website visits, content consumption, searches, social media actions, and campaign engagement. Moreover, intent data has emerged as a potent tool to pinpoint accuracy in audience targeting.

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Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing.

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Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

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Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

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Litmus

JANUARY 18, 2022

But as data privacy regulations continue to evolve, the delicate balance of creating the personalized experience users expect while considering data privacy continues to be an uncertain path. Doing so in a meaningful and intentional way not only fosters subscriber loyalty but also brand buy in, which is a win-win scenario.

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Porch Group Media

SEPTEMBER 20, 2022

Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.

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Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

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Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. What this might mean for email marketers.

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Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. The Power of Data-Driven Creative. Industry Activity.

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Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

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Heinz Marketing

JUNE 27, 2022

It’s no secret that the digital privacy landscape is changing. Third-party cookies : These are the cookies that can put your privacy in danger. It’s costly and still a guessing game—piecing together bits of information from across the web to form a story of intent. . Apple Mail Privacy Protection. Not convinced?

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Martech

OCTOBER 19, 2021

Throw in Apple’s recent changes to its Identifier for Advertisers (IDFA) and privacy legislation sweeping the globe, the way in which marketers connect with consumers is undergoing radical and irretrievable change. The post Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks appeared first on MarTech.

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Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

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6sense

NOVEMBER 11, 2021

Data collection, privacy, and security is serious business and has become a top concern for both ABM platform vendors and buyers. B2B marketing and sales teams are increasingly leveraging Big Data and AI to collect and analyze buyer intent with the goal of efficiently and effectively executing an account-based strategy at scale.

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SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? Apple’s MPP was established with the intention that their customers have more control over their contact information.

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Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

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Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. So what do you need to know to stay on the right side of data privacy?

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Zoominfo

OCTOBER 28, 2019

In recent years, businesses have become accustomed to the process of adjusting to new privacy laws. At the start of 2020, California will roll out the California Consumer Privacy Act (CCPA) — making it the first state-level privacy law in the United States. Update your privacy policies to include new CCPA privacy rights.

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Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

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Martech

MARCH 28, 2023

Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. At the same time, they expect you to respect their privacy. Is the industry prepared for this privacy-driven environment?

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Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. Buyer intent signals. But buyers are already doing their own research, according to AlMukhtar, and therefore, in order to measure intent signals, your team needs third-party data from outside sources. Measuring intent. “In

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Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

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SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data? What are B2B Intent Data Providers ?

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SWZD

JULY 21, 2021

How data-driven marketers can remain competitive with reach and scale, without compromising on increasingly demanding privacy regulations.

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