SendX

FEBRUARY 11, 2021

Most professional webinar platforms have built-in email follow-up and segmentation features. It works the same way with podcasts and writing guest post articles. By offering extra value on a webinar or a podcast, you’re able to tap into new audiences and sometimes thousands of new viewers and listeners. There’s a caveat, though.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. Podcasts and Advertising. In 2018, 17% of marketers were actively planning to add podcasting to their strategy.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Outgrow

AUGUST 22, 2022

We recently interviewed Freelancer of the Month ‘Alexander Nikolaev’ for our monthly podcast – ‘ Marketer of the Month ’! Capturing user intent efficiently. No problem, just watch the Podcast! But if user intent is something that you don’t get right, everything else is ruined. The Rapid Fire Round!

Positioning 52

Positioning Paid Search Agency Advertising Agencies Work Management 52

ClearVoice

DECEMBER 14, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. When developing a new podcast, it’s important to make clear the meaningful reasons why creatives chose podcasting as a form of expression.

Content 52

Content Segmentation Communities Creativity 52

Aberdeen

DECEMBER 27, 2019

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data? Intent-Driven Content Creation.

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

ClearVoice

DECEMBER 7, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. Common podcast structures that fit nicely into a genre: Conversational thematic talk show. True crime.

Conversion 52

Conversion Case Studies Creativity Studies 52

Outgrow

NOVEMBER 30, 2022

We recently interviewed Shoham Eckhaus for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Shoham Eckhaus: I usually don’t like trends but you know, high intent campaign focus is something that I hear a lot in the last quarter and it’s misused often so we can talk about it later.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Make this podcast a weekly staple, and I can’t predict what you’ll learn, but I promise it’ll be worth it. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

SocialPilot

JANUARY 26, 2024

” “Develop a sequence of email content for a drip campaign targeted at [Specific Audience Segment], focusing on nurturing leads and guiding them through the sales funnel.” .” “Create ad variations for A/B testing to optimize [Desired Metric] for our Google Ad for [Product/Service].”

Examples 78

Examples ROI Planning Work Management 78

Heinz Marketing

MARCH 19, 2022

Podcasting for B2B Marketing Thought Leaders. Podcasting has emerged as a powerful marketing tool, especially for B2B leaders in the workplace. Thank you, Ginni Saraswati , for this great read on B2B marketing podcasts. . Harnessing the Power of Age Diversity.

Marketing AI 90

Marketing AI B2B B2B Thought Leadership Digital Transformation 90

B2B Digital Marketer

NOVEMBER 23, 2023

Segment Your Audience Divide your audience into segments based on their behaviors, preferences, and search patterns to tailor your SEO strategy accordingly. Optimize for Search Intent Align your keywords and content with the search intent derived from your behavioral economics analysis to ensure relevance and engagement.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

QuanticMind

SEPTEMBER 12, 2023

Marketing to the virtual world, testing and learning on new platforms, and segmenting and targeting will be key. Segment and Target When marketing to the virtual world, there may be no better tool in the advertising toolchest than programmatic. So, how can marketers succeed in this tumultuous time for higher education?

Education 75

Education Rules Budget Programs Planning 75

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Top Rank Marketing

DECEMBER 22, 2023

[Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. On the free plan, you can send up to 300 emails per day.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Oktopost

APRIL 8, 2020

Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen. If you have not been segmenting previously, now is the time.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Metadata

FEBRUARY 24, 2021

firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. billion business prospects. With this integration, G2 and Metadata.io In 2020, Metadata raised $6.5m

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Sharpspring

AUGUST 3, 2021

Podcast and/or Vlog About It. I, like so many others, see podcasts and videos as the media of the now, and the future. Otherwise, consider starting your own podcast to promote this work, future works, and your brand. Things to do prior to launch: Identify podcasts and video channels you’d like to be interviewed for.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

PathFactory

MARCH 4, 2021

During a recent Stop the Sales Drop Podcast , Cassandra Jowett (PathFactory’s Senior Director of Marketing) mentioned that she likes to compare the buyer’s journey to the “floor is lava” game that kids play. Intent but unengaged: Your target accounts showed intent but they either did not engage with your company or they stopped engaging.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Martech

AUGUST 6, 2021

Data collection will be important for not only B2C companies but B2B as well with new digital marketing opportunities expanding across segments. Brand can be built utilizing podcasting, new video strategies and leveraging the media to place relevant news stories. Brand building.

Paid Search Agency 143

Paid Search Agency Ads Enterprise Management Marketing Management 143

Salesforce Marketing Cloud

JANUARY 3, 2024

Your energy and pitch intent are just as important as what you say, so a helpful attitude focused on your prospect’s best interest should guide you. Good: Pre-recorded personal video Every day, my team and I receive multiple pitches for the podcast I host. In it, he shared why he loved my podcast and pitched his boss as a guest.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. The in-depth use of intent-data was leveraged for businesses in the year 2017.

Planning 58

Planning Studies B2B Marketing Trends 58

The Marketing Blender

MARCH 15, 2021

It includes intent and reflection, as well as elbow grease. Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. Bonus: For the foreseeable future, there is an ocean of podcasts that are cropping up. Targeted paid social campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Kevin Indig

APRIL 1, 2023

The common argument is that attention spans are getting shorter, while the common counterargument is that people binge The Last of Us or watch 3 hour Joe Rogan podcast episodes with Andrew Huberman. Note that some types of content address queries with higher conversion intent than others. Exploration (“what is x?”)

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Martech

FEBRUARY 15, 2023

Targeting and segmentation A very clear example of how marketing technology has played a role in social media’s effect on the global society is targeting and segmentation. While these examples are straightforward, countless more nuanced ethical ad targeting and segmentation quandaries occur.

Ethics 100

Ethics Marketing AI Multivariate analysis Paid Search Agency 100

Lake One

OCTOBER 26, 2023

In the case of Lake Software they’re using intent data with one of their ad providers and matched that to their ICP. A mix of testimonials, case studies, a recording a podcast featuring your executives. They have 1000 companies using River Software, and 5,000 key contacts at those companies they want to engage.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Personalize and segment your marketing tactics by subsets of your audience and experiment with A/B testing to nail your messaging.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

Martech

APRIL 15, 2022

The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities. They will know which market segments will be most impacted by the “event” and what tactics will need to be adjusted.

Analytics 109

Analytics Work Management Marketing Management Click Rate 109

Marketing Insider Group

MAY 17, 2023

In addition to creating great content regularly, that information needs formatting for readability and optimization for search intent with proper keyword placement. Like content marketing, it’s low-cost and can get directly to your target audience with proper segmentation and messaging.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

Marketing Insider Group

JANUARY 16, 2020

Google is shifting from being a search engine to an answer engine, constantly tweaking its algorithm to pull up the most relevant and contextual content that matches not just the searcher’s query but also the intent. Ask more questions such as: What are our audience segments? Image source. Build a list of topics.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

PathFactory

JANUARY 3, 2020

Podcasts rose to new heights and marketing chatbots became the preferred method of interaction for users. “Biggest trend: Intent data will surge – no Bombora pun intended. Bombora’s intent data appears to be rapidly expanding its partnership footprint, showing up as a key integration in martech platforms everywhere.

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

Porch Group Media

SEPTEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Michelle: Absolutely, So, let’s talk about our segments first and then I’ll dive into actually where we’re going Larisa because that’s the perfect question of strategy and where we want to go.

First-Mover Advantage 52

First-Mover Advantage Network Marketing Terms and Conditions Segmentation 52

Strategic-IC

MAY 7, 2019

There are several ways to map and segment your content - from type to topic - but to truly resonate, your foundation consideration should be to map content to the buyer’s journey. They depict the people and segments you are trying to attract - who have a pain that your business can solve. Understand Your Audience’s Intent.

Top of Funnel 84

Top of Funnel Webinar Metrics Marketing & Strategy Content 84

Outgrow

FEBRUARY 14, 2022

And in the marketing sense, cohorts are created to segment an audience. He does this by segmenting 3 different audience categories. . 7 Ways to Segment Your Audience. In this section, Rand extends the conversation on cohorts and highlights 7 different cohorts that SMBs can use to segment their target audience.

Paid Search Agency 52

Paid Search Agency Enterprise Management Planning Outgrow 52

NetLine

JULY 2, 2020

It’s been a historic moment in time, one which has touched nearly every segment of our personal and professional lives. . As you study the data at hand, it’s crucial to understand their intent and what they’re truly seeking. This intent influences the internal Buying Committee and, ultimately, the purchase decision. .

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94