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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. What is B2B Buyer Intent Data?

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How to Organize a Go-To-Market Plan for SaaS

Directive Agency

You can do this on an individual persona level, but you also need to do this on a company level as well. . Use the SERP as if you were a potential customer looking for your solution. While Google Ads has the crucial aspect of intent (i.e. What does the search engine results page (SERP) look like? Partnerships.

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The Lead Generation Strategy Guide

Zoominfo

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria. Social Media.

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The Lead Generation Strategy Guide

Zoominfo

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria.

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10 Winning B2B Lead Generation Strategies for 2018

Leadspace

Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. Without using predictive data to identify intent signals, it can be difficult for B2B brands to personalize or target leads.

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The Ultimate Guide to Local Marketing

Hubspot

Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. The key to successful local marketing is accurately defining your buyer personas. When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood.

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Writing for Customer Intent: A Guide for the Advanced Content Marketer

ClearVoice

Experienced content marketing professionals know they need to first understand the customer intention behind their content and then optimize it for the user’s needs and wants. Nailing the intention makes it much easier to rank higher in search engine results pages (SERPs) for particular keywords. Click To Tweet. Click To Tweet.