Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

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Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Sharpspring

AUGUST 10, 2021

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. These users are looking for a specific site and attempting to reach it.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. There is definitely an opportunity for B2B brands to utilize Intent data insights for content strategy.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. 3 ways to improve your click-through rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. You can get deeper insights that can result in a 26% increase in open rates [1] with a six-fold increase in transaction rates [2].

Demand Generation 77

Demand Generation Intent Data Demand Generation Agencies Intent 77

Act-On

FEBRUARY 16, 2024

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. You can get deeper insights that can result in a 26% increase in open rates [1] with a six-fold increase in transaction rates [2].

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

SendX

FEBRUARY 11, 2021

Another effective way for email marketing lead generation is using exit intent pop-ups. billion pop-ups and found that the average pop-up conversion rate is 3.09%. First, it’s important to understand your visitor intent and which actions constitute “high intent” in terms of converting to a sale. Because they work.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. You can get deeper insights that can result in a 26% increase in open rates [1] with a six-fold increase in transaction rates [2].

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Sharpspring

JANUARY 28, 2020

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. These users are looking for a specific site and attempting to reach it.

Intent 66

Intent Planning Long Tail Marketing Tips 66

SendX

JUNE 12, 2020

Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No. And of course, don’t be thirsty for high open rate and use dirty tricks.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Aberdeen

APRIL 1, 2019

Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Personalizing subject lines generates 26% better open rates. Relevant, personalized emails deliver 6x higher transaction rates. Improving Account List Segmentation.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The tool will equip early adopters to realize a 37% increase in email open rates & 20% improvement in the return on ad spend. The tool has been designed to increase the ROI of B2B marketing teams.

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Buyer Intent Intent Enterprise Management Lead Ranking 40

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. So, What Is Buyer Intent?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

ClickZ

JANUARY 5, 2021

These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. Alternatives to open rate tracking. The open-rate key performance indicators (KPI) are becoming increasingly unreliable. More intent-based marketing.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Litmus

JUNE 8, 2021

Is the open rate dead? Because we don’t yet know exactly how Apple will treat tracking pixels, we can’t say for sure how much of an impact Mail Privacy Protection will have on open rates. Many marketers have already considered the open rate a vanity metric, but we disagree. Automated nurture flows.

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Privacy Protection Privacy Email Marketing Open Rate 145

Aberdeen

JULY 3, 2019

Using intent data to overcome the following three key brand awareness challenges will make it easier to drive tangible results. This is where intent data can help. Investing in third-party intent data gives you insight into what content really matters to your target audience. Lack of Content Visibility.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. In fact, open rates for emails with emojis in their subject line have gone up as much as 775 percent in 2015 – 2016 alone.

Email Marketing 360

Email Marketing Planning Tips Paid Search Agency 360

SendX

SEPTEMBER 30, 2020

According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. Including the word "video" in an email subject line can increase open rates by 6%. fm/bonus-material-examples-reid-oliver-vidyard #4.

Email Marketing 290

Email Marketing Video Marketing Best Practices Click Rate 290

Zoominfo

NOVEMBER 29, 2021

For example, if you send an email to 10,000 people and 9,900 receive the email in their inbox, the deliverability rate is 99%. If your rate dips under 95% — that is reason for concern. Unique open rate : Percentage of opens out of total delivered. Unique click rate : Percentage of clicks out of total delivered.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. So, What Is Buyer Intent?

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Leadspace

DECEMBER 13, 2018

We’ve spoken a lot in this blog about how intent data can help improve Sales and Marketing results. OneLogin are one of our growing number of customers achieving incredible results by combining intent with AI-powered predictive modeling and comprehensive data enrichment. White Paper: Considering Intent Data?

Marketing AI 48

Marketing AI Intent Data Intent Lead Ranking 48

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. percent.

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SMS Email Campaigns Campaigns Open Rate 98

Marketing Insider Group

DECEMBER 29, 2020

Personalized emails get much higher open rates. Optimizing for Search Intent. According to Alexa , “Search intent is the reason behind a searcher’s query on search engines.” Optimizing for search intent will be an essential content marketing and SEO strategy in 2021. Customization produces brand loyalty.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Hubspot

MAY 16, 2017

What is Intent-Based Marketing? Intent-based marketing is a methodology of listening to signals that show a prospect is researching a specific topic or problem area so you can send the right message at the right time. But intent-based marketing is not just about serving the right ad or message to trigger a purchase.

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Martech

SEPTEMBER 2, 2021

Take the angst we see among our fellow email marketers over losing the open rate when Apple turns on its Mail Privacy Protection feature in its iOS 15 update. We know Apple will destroy the open rate as a usable metric. No doubt, losing the open rate is disruptive. But bright-and-shiny can be mindsets too.

Email Marketing 124

Email Marketing Open Rate Privacy Protection Ad Frequency 124

Martech

JANUARY 25, 2022

Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%. Average click-through rates were also higher in Europe – 2.64% against, in the U.S., When Validity looked at the “opens” generated by the pixel fires from Apple’s proxy, the open rate was 32%.

Privacy 94

Privacy Email Marketing Privacy Protection Open Rate 94

SalesIntel

MARCH 20, 2024

Impact on Engagement and Response Rates Low Open Rates: Your prospects are less likely to open emails that appear generic or impersonal. Lower Click-Through Rates: Even if the recipients see such generic emails, they are quite unlikely to click on any links or calls-to-action contained within the email.

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Top of Funnel Cost Intent Signal Response Rate 52

Martech

SEPTEMBER 22, 2021

iOS 15 and letting go of open rates. ” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. Tactically, opens fueled automation and inferred intent.

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Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 115

KoMarketing Associates

FEBRUARY 27, 2017

The research showed that the open rate was 14.31 Unique opens were also 10.64 When email marketers segmented their campaigns according to their recipients’ interests, open rates were 9.92 percent increase in open rates when they segmented their campaigns to target subscribers based on their activity level.

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Segmentation Positioning Email Marketing Intent Signal 120

SalesIntel

JANUARY 8, 2024

Those who remain opted-in are more likely to be genuinely interested in the content, resulting in higher open rates and better overall campaign performance. Spam Rate Threshold: By setting clear expectations for spam thresholds, Google emphasizes the importance of sending wanted content.

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Rules Phishing CAN-SPAM Intent Data 40

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Strategically employ exit-intent, timed, or scroll-triggered pop-ups to encourage subscriptions before they leave. This lets you deliver segment-specific emails that boost engagement and conversion.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Strategically employ exit-intent, timed, or scroll-triggered pop-ups to encourage subscriptions before they leave. This lets you deliver segment-specific emails that boost engagement and conversion.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

AUGUST 15, 2022

Click rate is especially important for email campaigns as it is the strongest indicator of customer engagement and possible purchase. It is also more closely tied to conversion and more reliable than Open Rate because of consumer privacy updates in iOS15. The best click rates for first purchase and conversion are: Welcome 11.27.

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Click Rate Purchase Best Practices Trigger Marketing 96