Martech

MARCH 18, 2024

Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Only it won’t be able to save it.

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Intent Data Intent B2B Peer-to-peer 99

KoMarketing Associates

MAY 3, 2023

Intent data can provide valuable customer insight to marketers. Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data.

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Intent Data Marketing Analytics Tools Marketing Report Intent 177

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Ranking 129

Lead Ranking Lead Scoring SEO Multi-Touch Attribution 129

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals.

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Intent Intent Signal Campaigns Zoominfo 91

KoMarketing Associates

AUGUST 31, 2021

MeritB2B recently published its “Q2 2021 Marketing Trends Report,” and statistics showed the majority of B2B marketers (50%) believe campaign attribution is the most important measurement to invest in, highlighting the value of tying data back to its source. Finding Value in Social Media Marketing Data.

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B2B Marketing B2B Statistics Intent Data 244

KoMarketing Associates

MARCH 23, 2021

Intent Data refers to information that indicates a web user has an intention of making a specific purchase. More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior. The Advantages of Location-based Data and Marketing.

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Intent Data Intent Marketing Report Marketing Budget 227

Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Julie Preiss, CMO of Appgate takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Stay in the Loop.

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Buyer Intent CMO Intent B2B Thought Leadership 62

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Intent data is generally defined as information that reflects a web user’s behaviors, specifically as it pertains to content consumption.

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Intent Data Class Intent Planning 265

Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Intent Data: Avoid Waste, Propel Growth The goal of an account-based funnel is to measure how an account is progressing through the customer journey.

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Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Marketing Insider Group

APRIL 27, 2020

While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. In this blog, we’ll review the five best KPIs for measuring brand awareness, so you can better understand how to track your brand awareness goals and know when to adjust your efforts.

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Branding Brand Identity Best Practices B2B 306

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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Intent Data Lead Gen Intent Lead Ranking 124

DealSignal

APRIL 10, 2024

Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Comparing vendors on a third-party review website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. Let me translate the excerpt in the simple terms: . value to our customers?

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Intent Data Zoominfo Buyer Intent Intent 208

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. What is Intent Data, anyway? What is Intent Data, anyway? Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Only B2B

JUNE 14, 2023

In the fast-paced world of B2B marketing, understanding the intent of potential buyers is a game-changer. B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads.

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Intent B2B Marketing Intent Signal Lead Ranking 62

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. 35% of B2B Buyers Intend to Make Investments Within Next 12 Months WIth the introduction of INTENTIVE in June , we at NetLine suddenly had access to an entirely new group of buyer intent signals.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Valasys

APRIL 13, 2022

Structured data is an important signal for measuring user intent and this includes non-recommended structured data as well. The post Structured Data An Important Signal for Measuring User-Intent, Reveals Google appeared first on Valasys Media. Google recently revealed these insights in their Search Off Record episode.

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Intent Google Media 52

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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Intent Data Intent Event Marketing Marketing AI 62

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

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Paid Content ROI Content Marketing Marketing Analytics Tools 108

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

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Intent Data Intent Marketing & Strategy Marketing Strategy 71

Kevin Indig

APRIL 1, 2023

By measuring the right metrics. We tend to romanticize writing for the web, but good content is the result of a measurable process. However, most teams don’t measure quality effectively to understand how to keep it high. The same principle applies to content. Only few companies achieve high output with high quality.

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Paid Search Agency Lead Ranking Lead Scoring Companies 95

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Do You Want Intent Data with That? The post Do You Want Intent Data with That? Click To Tweet.

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Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

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Intent Data Intent Marketing Analytics Tools Intent Signal 116

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

DECEMBER 27, 2022

You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Measuring the ROI of personalization.

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ROI Process Personalization Lead Ranking 131

BOP Design

JULY 20, 2021

When brainstorming about keywords to target, the focus should always be on buying intent. What Is Buying Intent? Buying intent is an indication of a web searcher at a buying stage – meaning they are not in a research stage but are actively looking to buy a product or service. Constantly Track & Measure.

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Keywords Intent Buy SEO 118

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. Much of the difference comes down to capturing, measuring and acting on intent. Much of the difference comes down to capturing, measuring and acting on intent. That’s where intent comes in.

Marketing Automation Services 123

Marketing Automation Services Intent Marketing Automation Email Marketing 123

NetLine

MARCH 27, 2023

In fact, what you want to be is more…intentional. Highlighting Why Intent Data Matter As third-party cookies go by way of the dinosaurs, you’re going to be seeing quite a bit about intent data in the coming years. Intent data is that very thing. To state it more specifically, buyer -level intent data is that very thing.

Intent Data 52

Intent Data Intent B2B Sales Intent Signal 52

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

Buying Cycle 105

Buying Cycle Intent Buy Intent Signal 105

ClickZ

SEPTEMBER 9, 2021

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification. But we’ll come back to that in a bit.

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Buyer's Journey Domain Intent Analysis 123

Zoominfo

AUGUST 4, 2020

Using intent data from auto-sites, a local dealership is able to get retargeting ads to receive special rebate offers available only to newsletter subscribers. Why Should You Measure Lead Generation Success? Let’s use shopping as an example. Say you’re in a market for a new car. Lead scoring can seem ambiguous at first.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

SmartBug Media

FEBRUARY 16, 2024

These interviews can be incredibly valuable, but they must be developed and curated with care and intention. How to Analyze Customer Feedback and Measure Success Access to vast amounts of customer sentiment data and detailed reviews is only valuable if you can interpret and contextualize that data.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Binary Demand

FEBRUARY 15, 2024

The choice of data type depends on the product, intent data provider , service, and sales approach. Intent data The information encompasses website visits, content consumption, searches, social media actions, and campaign engagement. Moreover, intent data has emerged as a potent tool to pinpoint accuracy in audience targeting.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52