How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords?

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

SEO Strategy to Reflect User Intent. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Long-tail Keywords. But, an SEO strategy that uses long-tail keywords will give you an advantage.

Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more.

Using Long Tail Keywords Strategically

Marketing Action

Long tail” keywords often contain as many as five to seven words. Longer key phrases indicate “user intent”, and if your page meets that intent, you’re on your way to conversion. It’s now estimated that over 70% of Google search terms are long tail.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

” What are long tail keywords? In statistics, a long tail is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. How to use long tail keywords with content.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. 9) Long Tail Platinum. It provides specific long tail keywords relevant to your audience.

Understanding Intent Behind Content Consumption

Digital B2B Marketing

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers.

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Ready or Not? 5 Types of Buyer Intent Data to Gauge B2B Engagement

Inbox Insight

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Next pages they visited – looking at intent behaviour flow.

5 Ways To Improve User Intent Using Content Intelligence

Atomic Reach

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Buyer intent comes down to knowing what makes a great lead. So, What Is Buyer Intent? Using Buyer Intent.

The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

QuanticMind

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. Despite it’s enormous value, intent data isn’t leveraged as often as you might think, although its use is increasing year after year as more marketers continue to realize its potential.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent.

Use Keyword Research to Drive Your Content Operation

Kapost

For digital marketing in 2017, user intent, voice search, and long-tail keywords have become essential elements of a successful keyword research strategy.

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. These are often informational searches in the form of questions or longer-tail queries.

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3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

As long as people use words to communicate with search engines, keywords will never die. The first step to a modern keyword strategy is understanding the user intent behind target keywords. Keywords Rely on “User Intent”. Long-Tail Keywords are Vital to a Sound SEO Strategy.

5 SEO Tactics to Get the Right Leads in the Door

KoMarketing Associates

Instead, we want to look at longer tail terms that target users further down the funnel. These long tail keywords may not get as many searches but they are more relevant and likely less competitive.

5 SEO Strategies You Need to Master [Infographic]

Crimson Marketing

Use long-tail keywords. Over 70% of Google search terms are long-tail (5~7 words or more), used by people looking for something very specific, close to the end of the buyer’s journey. Clearly illustrates searcher’s intent. Get Quality Links.

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The Secret to Finding the Right Keywords for your SEO Strategy

The Lead Agency

Leverage Long-Tail Keywords Long-tail keywords are short phrases that include three to five terms. Long-tail keywords are typically less sought after, meaning that they offer a cost effective and low risk solution to boosting your search engine optimisation.

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Target Long Tail and Specific Keywords. In most cases, if you target long tail keywords in traditional search campaigns, you’ll find low search volume and little traction. DSA, on the other hand, is a great way to capture long tail and specific queries, especially for large inventory ecommerce sites with hundreds (or thousands) of product SKUs. These extremely specific types of searches carry a high intent to purchase and great conversion rates.

The Ecommerce Marketer's Guide to PPC Advertising

Hubspot

Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.".

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5 Most Common Fails in B2B Search Campaigns

The Point

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Most B2B sales cycles are long and complex.

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Content Marketing: Now Serving Freshly Squeezed SEO Juice

Sales Engine

Don’t start with the intent to maximize SEO, end with it. Buy accounting software”—okay, so now I understand this person’s intent a little more, and we start to get an idea of where the prospect might be in the buying cycle.

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How To Get Super Smart On Keyword Research In One Hour

The Forward Observer

It is an easy to understand, step by step guide to understanding keyword research that debunks long-held myths about the practice. Long Tail Keywords – The problem with GKP: “ It gives the exact same keywords to everyone that uses it (including your competitors).

Search Engine Marketing and Optimization

QuanticMind

I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. As a mom of two young kids, I am very passionate about providing them with great experiences.

What Personalized Search Results Mean for SEO

Modern B2B Marketing

Focus on Long-Tail Keywords: It is estimated that up to 80% of searches are long-tail keywords. The reason that SMBs should focus on long-tail keywords is that competition is lower so they are easier to rank for and user intent is much more targeted.

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Creating Quality Content in 2019 (For Search Engines and People)

Moz

If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent.

Why a Keyword Strategy Is Important for SEO and B2B Marketing

Directive Agency

In short, placing them into an intentional keyword strategy is just the beginning. Identify Your Optimization Intent. When forming a keyword strategy, the first thing business owners have to think about is optimization intent. Long Tail Keywords.

Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?

KoMarketing Associates

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Long-Tail Keyword Development. While this B2B marketer was already leveraging the long-tail keyword research in content marketing, that is not always the case with many B2B SEO programs.

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The Ultimate Guide to SEO Copywriting How to Write Content Google Will Like

Scoop.it

Figuring out user intent that matches the keywords. Keywords and Intent. Arguably the most important thing for SEO copywriting is searcher intent — the thing a person wants to achieve when making a specific query.

Lead Generation Tactics: How to Attract the Highest Quality Leads

KEO Marketing

Understand what your audience wants to see when they visit your website and what their intentions are. Not only should you optimize your content for the basic keywords your targets search for, but include long tail keywords.

How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Modern B2B Marketing

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions.

A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

You will be presented with a number of “long-tail” keyword phrases that relate to the theme. Additionally, these keywords are likely the ones being searched by more qualified users that are further along in their path of intent. Is it long or short-form content? Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first.

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, in an effort to better understand the true meaning behind the user’s intent. “Google it.”

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True Influence® Launches DisplayBase – Destination CRM

TrueInfluence

True Influence, a provider of intent-based marketing and demand generation solutions, today released DisplayBase, a unified cross-channel B2B media management solution that allows users to manage and optimize their display advertising programs. True Influence Launches DisplayBase Digital Media Advertising Solution.

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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Usually extremely long-form (3,000-plus words).

Tips for Identifying B2B SEO Keywords

Lake One

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long Tail Keyword: How do I identify keywords for B2B SEO? If ‘Content is king’, SEO is most definitely queen.

The Simplified Guide to Google's RankBrain Algorithm

Hubspot

Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. That’s because Google is sophisticated enough to recognize your intent or the implications of your query.

SEO Tips from the Cosmos to Your Content

Content Standard

And if you’re a freelance writer, you might be struggling to understand why you need to incorporate long, awkward keywords into your writing at all. But as your strategy evolves, one of the best SEO tips to follow is to incorporate long-tail keywords.