What are Long-Tail Keywords? And How to Find Them

Conductor

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x

Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords via @sejournal, @ab80

Search Engine Journal

Learn the benefits of using highly targeted search terms packed with intent. Here's how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords appeared first on Search Engine Journal.

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Long tail keywords are keyword phrases used to search for something very specific on the web. A long tail keyword could be “marketing automation for Adwords PPC.”.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

SEO Strategy to Reflect User Intent. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. One of these focuses on optimizing for a smaller set of keywords that are extremely relevant to your business and reflect the intent of the user more precisely. These keywords tend to have higher search volume, but they don’t necessarily reflect a specific website persona or match the user’s search intent.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. There are several advantages to making long-tail keywords a priority. In addition, it helps you identify someone’s search intent, so you can then best configure your content to fit that quest.

PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. And in the marketing world, this implies that mastering long-tail keyword advertising is necessary in order to capitalize on this growing trend.

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. And in the marketing world, this implies that mastering long-tail keyword advertising is necessary in order to capitalize on this growing trend.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords. How Intent Data Can Improve Your B2B Marketing.

Cognitive content strategy

Biznology

Humans don’t like long lists of things. What you need is semantic search , which doesn’t just match queries to keyword strings, it matches content to the the searcher’s intent implicit in the query. Semantic search engines use natural language processing and machine-learning to find the content most relevant to a searcher’s intent. Managers of large sites must balance search AI with navigation IA.

What Is the Google BERT Search Algorithm Update?

Single Grain

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. If you are acquiring organic traffic to your website via long-tail searches , you need to keep a closer watch on them.

Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? identical text match and 11 completely new companies that do mobile advertising well: In the above example, while the text is changed and the examples are changed, Google sees that it still serves the same search intent. However, if you change your post's meaning so that it serves a different search intent, you might risk losing traffic.

Intent Based Marketing: Tips and Benefits

Sharpspring

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. Consumer Research Intent.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

How long has it been since you’ve done a redesign? SEO also offers cumulative, long-term benefits that continue to deliver a return on your initial investment. Maintain Efforts Long Term. Using the right keywords and ad copy to match the user’s intent increases the quality of these leads. To identify users with higher intent to purchase, use Google Analytics to segment visitors. Guest post by Austin Cline.

The Gap Between Interest and B2B Intent Data in Marketing

Marketing Interactions

B2B Intent data is the latest tool in the marketing stack on the hype cycle. There are protractors and detractors, but when you get right down to it, intent data is just another great tool in your marketing toolbox. The problem is that intent is often confused with interest.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 9) Long Tail Platinum.

What is Keyword Search Intent?

Brightedge

When we consider the context of a keyword, we are considering the keyword’s search intent, or user intent. What is Search Intent? Search intent is the user or audience’s purpose of a specific online search. The 4 Types of Search Intent. An Example of Search Intent.

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. What is B2B Buyer Intent Data? Buyer intent is probably low.

Intent 259

VSEO: How Voice Search and Conversational AI Are Changing SEO

Single Grain

Long-form content – Google still likes long-form content: The average result that a voice query draws from is 2,312 words. Target long-tail, conversational keywords. We’re going to talk about this a little more in just a second, but voice search is much more conversational, so you’re looking at long-tail keywords instead of short-tail keywords. Alexa. Cortana.

SEO and Buying Intent: Finding Keywords That Convert

BOP Design

When brainstorming about keywords to target, the focus should always be on buying intent. What Is Buying Intent? Buying intent is an indication of a web searcher at a buying stage – meaning they are not in a research stage but are actively looking to buy a product or service.

Understanding Intent Behind Content Consumption

Digital B2B Marketing

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers. The challenge is that intent often isn’t readily apparent. ” Their intent could be: Learn about cloud computing for a school paper. How to Uncover Intent.

Intent 161

Are You Using the Right Keywords in Your Search Engine Marketing Program?

QuanticMind

Build a list of good keywords that include branded, competitor, cross-related terms, long-tail keywords and more. You’ll also notice that your bizarre, long-tail keyword “self-watering hanging planter” is on the rise in a big way. Often these will be highly specific, long-tail keywords that signal purchase intent. (To To find out more about long-tail keywords, read this blog by Brian Bird.)

2020 Tips: The Importance of Intent-Based Marketing

Sharpspring

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. Consumer Research Intent.

Marketing with Intent to Solve Problems, Not Just Sell a Product

Aberdeen HCM Essentials

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely. To put it bluntly, sellers of Intent data by the pound have oversimplified what the data represents to the point where it can be fairly unusable and irrelevant.

Aligning Content with Intent Webinar Q&A

Brightedge

For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword. We had a great time hosting our webinar around SERP analysis last week.

Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. Buyer intent comes down to knowing what makes a great lead. So, What Is Buyer Intent? In doing so, buyers leave digital footprints called intent data.

Fulfill Untapped Customer Demands Through Your Faceted Navigation

Moz

By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels

5 Ways To Improve User Intent Using Content Intelligence

Atomic Reach

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. For companies to have plans that cater to the evolving needs of today's society, they must seriously consider the user intent of voice searches in 2019 and beyond.

Writing for Customer Intent: A Guide for the Advanced Content Marketer

ClearVoice

Experienced content marketing professionals know they need to first understand the customer intention behind their content and then optimize it for the user’s needs and wants. Commercial vs. informational intentions. User intentions and the buyer’s journey.

When Companies Research the Things That Need What You Sell (But Not the Things That You Sell)

Aberdeen HCM Essentials

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Are not even researching in the category of what your intent vendor thinks your product/solution represents.

The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

QuanticMind

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. Despite it’s enormous value, intent data isn’t leveraged as often as you might think, although its use is increasing year after year as more marketers continue to realize its potential.

Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. The Easiest Way to Get Intent Data.

Ready or Not? 5 Types of Buyer Intent Data to Gauge B2B Engagement

Inbox Insight

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? What’s more, if you have a coordinated set of promotional activity mapped against your B2B demand generation model, buyer intent data can help ensure the right message goes to the right stakeholders, at the right touchpoints to deliver the best outcomes.

How to Drive Traffic with Zero Search Volume Keywords

seo.co

It’s about matching low and no-volume keywords with search intent in your title, H1 and meta descriptions. One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords.

Use Keyword Research to Drive Your Content Operation

Kapost

For digital marketing in 2017, user intent, voice search, and long-tail keywords have become essential elements of a successful keyword research strategy. Done right, they can also inform your editorial. The post Use Keyword Research to Drive Your Content Operation appeared first on Kapost Content Marketing Blog. Content Creation Digital Marketing

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent. User intent'' is a concept that’s known to most SEO professionals, but unfortunately, used by too few. User Intent: The Art of Detecting and Fulfilling a Need. How’s that for user intent?

How to Do a Keyword Research for Your SEO Strategy

RockContent

By understanding those keywords, the brand can finally find the ones that matter the most and develop specific content to match people’s needs and intentions. For that, you will need to analyze the competition, the commercial potential, and the user intent behind all those sentences.

3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Marketo

As long as people use words to communicate with search engines, keywords will never die. The first step to a modern keyword strategy is understanding the user intent behind target keywords. Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior. Keywords Rely on “User Intent”. The unspecified question behind the keyword is what we refer to as “user intent.”.

Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? We asked our marketers to weigh in on this by answering this question: “If a company has low domain authority, should they focus on long-tail keywords? Yes, prioritize long-tail keywords. I say yes because you expect short-tail keywords to be more popular.

A Beginner's Guide: Understanding SEO Keywords 101

Brightedge

What are Keywords (and Keyword Intent)? These queries, whether a single word or a multi-word phrase, are called “keywords” and they act as magnets to attach you to webpages with content that is most relevant and authoritative to your keyword’s intent. Long-Tail Keywords (vs.