A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
DECEMBER 18, 2011
Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts. Here’s ReachForce. Mention you use a tool that tracks company visits, and you just wanted to learn about the intent.