Martech

MARCH 18, 2024

Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Only it won’t be able to save it.

Intent Data 99

Intent Data Intent B2B Peer-to-peer 99

PureB2B

JANUARY 3, 2022

Sometimes companies keep lead generation teams in-house; sometimes they outsource lead gen efforts to a third-party company. Either way, the goal remains the same: attract target customers, keep them engaged, and maintain a padded pipeline of sales-qualified leads. How’s My Lead Gen Looking?

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Aberdeen

APRIL 16, 2019

You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. Salespeople talk about accounts, they talk about customers… they don’t talk about leads. With the right approach and the right data , your lead gen engine can play an important role in ABM.

Lead Gen 53

Lead Gen Intent Data Account Based Marketing ABM 53

The Point

APRIL 26, 2018

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. HS) How do you define Intent Data to a layman? (CC) But is that real? What’s changed? (CC)

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? Do You Want Intent Data with That? Click To Tweet.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Hubspot

DECEMBER 16, 2021

Lead generation is the process of increasing audience interest in your business offerings through nurturing , with the end goal of converting people into customers after convincing them that what you offer will help them meet their needs. There is often confusion about demand gen vs. lead gen, and below we’ll go over the differences.

Lead Gen 75

Lead Gen Top of Funnel Sales Management Sales Qualified Leads 75

FunnelEnvy

NOVEMBER 27, 2023

For digital marketing, integrating customer journey and intent into landing page design is essential for its success. You can reverse engineer a path to higher engagement and conversion rates by mapping out the customer journey and intent across all stages. What Is Intent in the B2B Customer Journey?

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Inbox Insight

DECEMBER 1, 2020

If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Not sharing insights with your company.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

NetLine

JUNE 12, 2019

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy.

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. How do you access buyer intent data? How to respond to buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. In general, buyers go through three phases when making a decision: Awareness, Consideration, and Intent. Stay Tuned In to Your Target Audience. Now, he’s considering his options.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation? That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy. Sounds reasonable, right?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SnapApp

OCTOBER 17, 2018

Given the complex nature of B2B lead generation, it goes without saying that there are plenty of stumbling blocks that can hinder lead gen efforts. With this in mind, we’re diving into the common pain points marketers experience when filling the funnel while offering solutions that lead to better marketing results.

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. What is Intent Discovery?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Contractors put up with the high costs charged by lead gen companies for three reasons. First, they need leads to survive.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Launch Marketing

JULY 26, 2023

Armed with this knowledge, you can craft personalized marketing campaigns that resonate with your audience, ultimately leading to higher engagement and conversion rates. Looking to elevate your organization’s lead generation through content marketing?

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

markempa

DECEMBER 3, 2012

My colleague Dave Green and I were essentially giving marketers the ingredients they needed to thrive in a pressure-cooker lead-gen environment: Build the foundation for lead generation programs. ( Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target ). This is where a to-do list comes in.).

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

JUNE 13, 2017

The rest of their pipeline will come from sales-ready leads from marketing. A well-crafted, researched, intentional lead generation strategy can’t come from sales. Get them involved in the planning process, work back from revenue and calculate lead/opportunity targets for both marketing and sales.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Contently

JULY 12, 2016

Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make. The most effective way to generate leads changes over time and is different for every business. Use a multiple-choice layout to get clear responses.

Lead Gen 60

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 60

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

KoMarketing Associates

DECEMBER 5, 2012

One factor that can often be overlooked when choosing the right keywords is the keyword intent. Here are four ways to evaluate keyword intent: 1. The related searches are a great indication of search intent. It’s also another great place to do some research and evaluate intent. Search Result Content. Google Instant.

Keywords 120

Keywords Intent Lead Gen Buying Cycle 120

Zoominfo

MAY 25, 2022

Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach. Intent data is up-to-the-moment information that can help infer a prospect’s likelihood to purchase, such as a flurry of web searches or multiple content downloads on a particular topic.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Top Rank Marketing

OCTOBER 18, 2023

SAP recognizes the importance of gauging commercial intent. Only when a user demonstrates this intent, say by downloading a whitepaper, are they moved into a nurture track. Leverage AI Wisely: While the focus should be on human intent and content, AI can still be employed to streamline processes and enhance user experience.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Aberdeen

MAY 3, 2019

By taking advantage of intent data , you can make informed, data-driven decisions about where to syndicate your content. Find Valuable Syndication Opportunities with Intent Data. Third-party intent data fills that gap. The value of intent data lies in reducing marketing waste.

Intent Data 40

Intent Data Intent Lead Gen Content 40

Aberdeen

JUNE 14, 2019

And intent data is the common language that can bring sales and marketing together. High-quality intent data can be that shared language for your ABM practice. Making Intent Data the Bridge Between Sales and Marketing. Purchase intent data gives you the perfect foundation to bring sales and marketing teams together.

Intent Data 49

Intent Data Intent Account Based Marketing High Quality Lead 49

Kapost

APRIL 22, 2016

Also known as an “exit intent popup,” this conversion optimization tool is meant to function as a reminder. The post Lead Gen Hacks: 3 Strategies to Improve Content Conversions appeared first on Kapost Content Marketing Blog.

Lead Gen 48

Lead Gen Conversion Lead Scoring Lead Ranking 48

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Directive Agency

MAY 24, 2017

While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

KoMarketing Associates

OCTOBER 21, 2020

Be Intentional with LinkedIn Ad Creative. Just as ad copy within a LinkedIn lead generation should be varied, the creative should be kept fresh as well. For example, if you or your client needs work emails in order to consider a lead qualified, specifically ask for work emails rather than personal.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

PureB2B

MAY 30, 2022

The lead gen process is a lot like dating. At DemandScience, our mission is to help sales and marketing professionals spend less time focusing on lackluster leads and more time engaging with leads that matter—the ones with potential to convert. You spend a lot of time going left when you’re really looking to swipe right.

Lead Gen 62

Lead Gen Leads Lead Marketing Qualified Leads 62

Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. They can personalize content or send timed, targeted emails to prospects who have expressed intent to purchase.

Buyer Intent 40

Buyer Intent Intent Sales Qualified Leads Intent Data 40