Valasys

JUNE 10, 2019

Measuring Account-Based Marketing is essential as it grows, so as to align it with the core objective of an increased Return on Investment (ROI) for B2B marketers. These KPIs are aligned with impactful and engaging website design & action-driven landing pages. Bottom-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

JUNE 24, 2019

Prospects with buying intent show several different research methodologies that can also be used to segment them & then, based upon the respective stages of their individual buying-cycles, targeted content can be used to expedite their journeys through the sales funnel & boost sales conversions. . Make Customer “the King”: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

MARCH 25, 2020

Often the sign-up forms can be used to capture the demographic, firmographic, technographic and intent-specific details of the clients. The intent analysis also helps in assigning the prospects to specific clusters before hyper-personalized campaigns can be expected to engage with the prospects and convert them down the sales pathway.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. Higher Page Views per Visit & Lower Bounce Rates .

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 6, 2019

KickFire recently incorporated all-new IP for the segment-specific firmographic & intent data targeting of the key accounts. AI & machine learning platforms such as Genesys Altocloud are already being used by marketers to drive sales by intent-based segmentation of the personas & audiences into refined clusters.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45