How To Build Your Content Marketing Plan With Keyword Search Intent

Marketing Insider Group

The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group.

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What is user intent?


According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1]

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4 Ways to Evaluate Keyword Intent

KoMarketing Associates

We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? One factor that can often be overlooked when choosing the right keywords is the keyword intent.

What’s the Question Behind the Question: Search Intent Optimization

Marketing Insider Group

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites.

The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

5 Key Moves for B2B Intent Marketing


Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

15 Search Intent Tips, Examples, and Resources for SEO Keywords

Content Marketing Institute

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. Informational keywords.

Anatomy of a Buyer Intent Signal


The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. Signal Keywords. Stage Keywords.

How Intent Data Unlocks the True Potential of Email Personalization


From your contact information to intent data , search data, purchase history, and beyond, you need the full context of individual relationships to properly personalize emails in larger volumes. Solving Email Personalization with Intent Data. Working with a third-party provider can give you the intent data necessary to fuel email personalization. Search-Based Intent: So much of the buyer’s journey has become self-serve and search-based intent is a major part of that process.

3 Ways Intent Data Maximizes Digital Ad Performance


By using intent data effectively, you can maximize ad performance and drive business results. There are three specific ways that intent data can increase ad performance and keep you from wasting marketing resources. Investing in Intent Targeted Advertising.

Intent Data: For Sales? For Marketing? For Both?


In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. The term ‘intent data’ has evolved beyond the basics of demographics, geographics, firmographics and any other “graphics” that might be lying around. The post Intent Data: For Sales?

Are you consulting your database of intentions?


Internet luminary John Battelle is famous for describing Google as a “ database of intentions.” But did you know that you probably have your own database of intentions? They enter keywords that describe content that they think you have on your site.

Understanding Intent Behind Content Consumption

Digital B2B Marketing

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers.

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The Art of Choosing the Right SEO Keywords

BOP Design

Here, we look at choosing the right SEO keywords for a B2B content marketing and website strategy. Generally, when choosing SEO keywords for your optimization and marketing strategy , you should keep a few things in mind: A mix of broad (but not too broad) and specific terms.

How to Use Long Tail Keywords to Boost PPC Search Traffic


There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. What are Long Tail Keywords? Use Keyword Multiplier Tools.

The Basics of Building an Intent-based Keyword List


This week, we're taking a deep dive into search intent. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. Simply plunk in a keyword and watch the suggestions pour in.

Ready or Not? 5 Types of Buyer Intent Data to Gauge B2B Engagement

Inbox Insight

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Searching (keyword & queries). Third Party Browsing Intent.

What is B2B Purchase Intent Data?


The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”.

Weak Governance Wastes Intent Data


Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses.

How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Understanding Search Query Intent.

Are Keywords Market-Shares?


I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. long-trail keywords, and such. Photo credit: Wikipedia.

2 Challenges to Keyword Collaboration


I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

The Revenue Focused SEO Keyword Strategy For B2B Marketers


Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue.

Survey: PPC Advertisers Must Be More Mindful of B2B Buyers’ Search Intent

KoMarketing Associates

For this reason, marketers need to be mindful of the search-intent of B2B buyers as they target keywords, craft ad copy, and landing page destinations.

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored


The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. You should do it with all those keyword-rich domains that your CMO–or you–have greedily registered for that small recurring annual fortune. The domain name has relevant keywords that are consistent with the content of this page!

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The Content Marketing Engagement Challenge (and How Intent Data Helps)


3 Ways Intent Data Solves the Content Engagement Challenge. Buyer intent data is your key to cutting through content shock because of three key benefits : Knowing What to Publish: Intent data gives you deeper insight than keyword research or even customer interviews.

The Fast Way to Build a Keyword List with Implicit Local Intent


Researching local keywords can be a time consuming process, but not with this guide. Turbo charge your research using Keyword Magic and Position Tracking to hack your competitors‘ rankings and discover the local keywords they rank for.

Intent Data Industry News: ABM, Google, Dynamic Targeting


This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. Part 1: Keyword Discovery.

Give Your Content Marketing a Boost With Social Keywords

Modern Marketing

Keywords have long been the foundation of every content marketing strategy. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Finding Social Keywords.

Building Intent Data into Your Sales Enablement Process


Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. Working with a third-party intent data provider might seem like a magic bullet solution to these problems. And while intent data is certainly valuable, your investments will be wasted without a strategy for getting the most out of it. 4 Main Categories for Intent Signal Scoring.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Prioritizing Your Keyword List.

5 Ways To Improve User Intent Using Content Intelligence

Atomic Reach

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. Use AI Platforms to Determine Keyword Sentiment.

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Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

When it come to keywords, uou want quality first and quantity second. SEO Strategy to Reflect User Intent. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Generic Keywords. Long-tail Keywords.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012


How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Keyword Research Guides and Tools.

Intent Data: The Secret to Creating Killer Lead Generation Campaigns


Demand Generation Powered By Intent. As one of the initial architects of intent data technology , True Influence uses intent monitoring to target in-market contacts. Big Data, and Predictive Analytics and Intent Data, Oh My. The cynical among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different? In a nutshell, that’s exactly what the promise of intent data delivers. Intent Data 4-1-1.

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data. It can add new keywords as needed.

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4 Advantages of Using Buyer Intent Data in ABM


What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? That’s where buyer intent data comes in. Buyer Intent Data - A Brief Outline. Intent data simply highlights when a web user is actively looking for, or intending to purchase a particular solution. Related : Using Intent Data to Inform ABM. Related: 4 Advantages of Using Buyer Intent Data in ABM. Intent data flips that problem on its head.

4 Advantages of Using Buying Intent Data in ABM


What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? That’s where buying intent data comes in. Buying Intent Data - A Brief Outline. Intent data simply highlights when a web user is actively looking for, or intending to purchase a particular solution. Related : Using Intent Data to Inform ABM. Related: 4 Advantages of Using Buying Intent Data in ABM. Intent data flips that problem on its head.

6 Considerations For Marketing With Buying Intent


Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Build Your Keyword Strategy.