How To Build Your Content Marketing Plan With Keyword Search Intent

Marketing Insider Group

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What is user intent?


According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1]

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4 Ways to Evaluate Keyword Intent

KoMarketing Associates

We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? One factor that can often be overlooked when choosing the right keywords is the keyword intent.

The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

What’s the Question Behind the Question: Search Intent Optimization

Marketing Insider Group

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites.

The Most Important Keyword for SEO in 2018


Okay, but do keywords still matter? ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice.

5 Key Moves for B2B Intent Marketing


Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

Anatomy of a Buyer Intent Signal


The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. Signal Keywords. Stage Keywords.

Understanding Intent Behind Content Consumption

Digital B2B Marketing

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers.

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SEO is Not Just Keywords and Links

Heinz Marketing

The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords. Recommended format by Moz : Primary Keyword – Secondary Keyword| Brand Name.

The Role of Intent Data in SEO Success


The problem is that SEO is all too often boiled down to keyword research and content creation. We’ve come a long way from spammy keyword stuffing as a means to SEO success. But still, there’s something missing from the usual keyword research/content creation approach—a focus on intent.

Are you consulting your database of intentions?


Internet luminary John Battelle is famous for describing Google as a “ database of intentions.” But did you know that you probably have your own database of intentions? They enter keywords that describe content that they think you have on your site.

How do you combine intent data with ABM?


In last week’s blog post we covered what intent data is, why marketers should use it, and the different types of intent data (1st & 3rd party intent data). This week, we’ll cover one of the top-of-funnel use cases our CEO Andre Yee mentioned in his webinar on ABM+Intent.

How Intent Data Unlocks the True Potential of Email Personalization


From your contact information to intent data , search data, purchase history, and beyond, you need the full context of individual relationships to properly personalize emails in larger volumes. Solving Email Personalization with Intent Data. Working with a third-party provider can give you the intent data necessary to fuel email personalization. Search-Based Intent: So much of the buyer’s journey has become self-serve and search-based intent is a major part of that process.

Intent Signals: The Pathway to Accelerating Pipeline Results


What did sales and marketing teams do before the advent of intent signals? Contact intent shows which prospects are actively conducting digital research for a specific topic. Raw data is not contact intent. B2B Marketing Intent Data

The Basics of Building an Intent-based Keyword List


This week, we're taking a deep dive into search intent. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. Simply plunk in a keyword and watch the suggestions pour in.

The Art of Choosing the Right SEO Keywords

BOP Design

Here, we look at choosing the right SEO keywords for a B2B content marketing and website strategy. Generally, when choosing SEO keywords for your optimization and marketing strategy , you should keep a few things in mind: A mix of broad (but not too broad) and specific terms.

Intent Data: For Sales? For Marketing? For Both?


In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. The term ‘intent data’ has evolved beyond the basics of demographics, geographics, firmographics and any other “graphics” that might be lying around. The post Intent Data: For Sales?

Finding Meaningful Patterns in Intent Data Requires Advanced Analytics


In my recent post about how we here at True Influence collect intent data to fuel our demand generation and market intelligence products, I noted that the essence of Big Data is knowing how to correlate billions of pieces of information to find meaningful, actionable patterns.

Solving 3 Brand Awareness Challenges with Intent Data


Using intent data to overcome the following three key brand awareness challenges will make it easier to drive tangible results. However, you can’t just game a keyword system and expect to hit the first page of Google for every important search term. This is where intent data can help.

Why Keyword Mapping is Essential to Reach Your Content Marketing Goals


Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. Keyword mapping is an imperative step to on-page optimization for a website.

Are Keywords Market-Shares?


I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. long-trail keywords, and such. Photo credit: Wikipedia.

What is B2B Purchase Intent Data?


The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”.

2 Challenges to Keyword Collaboration


I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

3 Ways Intent Data Maximizes Digital Ad Performance


By using intent data effectively, you can maximize ad performance and drive business results. There are three specific ways that intent data can increase ad performance and keep you from wasting marketing resources. Investing in Intent Targeted Advertising.

How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Understanding Search Query Intent.

Ready or Not? 5 Types of Buyer Intent Data to Gauge B2B Engagement

Inbox Insight

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Searching (keyword & queries). Third Party Browsing Intent.

Weak Governance Wastes Intent Data


Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses.

The Revenue Focused SEO Keyword Strategy For B2B Marketers


Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue.

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored


The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. You should do it with all those keyword-rich domains that your CMO–or you–have greedily registered for that small recurring annual fortune. The domain name has relevant keywords that are consistent with the content of this page!

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The Fast Way to Build a Keyword List with Implicit Local Intent


Researching local keywords can be a time consuming process, but not with this guide. Turbo charge your research using Keyword Magic and Position Tracking to hack your competitors‘ rankings and discover the local keywords they rank for.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. Part 1: Keyword Discovery.

Give Your Content Marketing a Boost With Social Keywords

Modern Marketing

Keywords have long been the foundation of every content marketing strategy. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Finding Social Keywords.

Why Intent Data is the Future of B2B Marketing


This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. What is Intent Data? Why Intent Data is the Future of B2B Marketing. B2B Intent Data