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JIGGY drives 69% of revenue with marketing automation

ClickZ

30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent. Like many young professionals, Kaylin was looking for a way to unwind from day-to-day stress.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two. It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014.

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Using AI-powered predictive analytics to time your next move

Martech

And in an effort to be more efficient, marketers will put their efforts and budget into engaging these customers that have more intent. Again, you can see that up and down jigsaw pattern, that’s our cyclicality. They want to find customers who are more likely to buy. Penn asked. And this data allows us to forecast forward.”.

Analytics 126
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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” “Mergers are hard. ” What excites him.

CPO 71
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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. Additional intelligence is available via integrations with Hoovers and Jigsaw. Mention you use a tool that tracks company visits, and you just wanted to learn about the intent. Here’s ReachForce.

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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product. They are widely used in planning discussions, in agency briefs and in the media, but they no longer clearly communicate your intent. Our ROI was -25%, yikes! These are not empty terms.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.