SendX

NOVEMBER 12, 2020

This is done by collecting and processing necessary data into actionable sales information that will help you articulately plan your way into achieving desired results. Modern sales intelligence helps you incorporate real-time buyer intent data into your sales decision trees.

Tools 195

Tools Intent Data Marketing Prospects Buyer Intent 195

Zoominfo

MARCH 28, 2022

This comes in two flavors: firmographics and psychographics. This data is fundamental to communicating well with prospects and supporting critical go-to-market functions, such as audience segmentation , territory planning , and lead routing. . “What’s difficult, and where most fall off, is psychographics.

Zoominfo 100

Zoominfo Psychographics Tools B2B Sales 100

Tony Zambito

JANUARY 18, 2022

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty.

Buyer Personas 209

Buyer Personas Customer Satisfaction Psychographics Correlation 209

SalesIntel

APRIL 16, 2021

Psychographic. With SalesIntel, you can get access to comprehensive B2B data for ABM , which includes technographic, behavioral, and firmographic data for US-based and international businesses. Psychographic customer segmentation. Produce data-driven customer profiles. Firmographic. Technographic. Geographic.

B2B Marketing 80

B2B Marketing B2B Sales Intent Data Psychographics 80

SalesIntel

JUNE 28, 2022

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching. Psychographic data.

B2B 52

B2B B2B Sales Psychographics B2B Marketing 52

Content4Demand

JULY 28, 2021

These people on the front lines with your buyers can provide a wealth of insights into the psychographics of your personas. Often, there are no demographics or psychographics spelled out, despite snippets of both of built into the descriptions. Another option is to go to the source itself.

Buyer Personas 111

Buyer Personas Psychographics Tips Intent Data 111

Zoominfo

MAY 5, 2021

Then, less than 10 years ago, access to really strong, granular data gave birth to the ability to drill beyond the superficial audience segments and reach down into what I call audience cohorts.” Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.

Segmentation 130

Segmentation Trends Marketing Zoominfo 130

Anteriad

DECEMBER 14, 2022

One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP). New AI tools can expand on the typical data used to drive personalization and incorporate psychographics. By leveraging psychographics, you can better adjust your messaging and how you approach your leads.

B2B Marketing 40

B2B Marketing B2B B2B Sales Marketing 40

Anteriad

MARCH 29, 2023

Make sure your data is up to date and deduped. Even better, examine any psychographic data you have too. Work with a trusted data provider to get accurate information to build and target your new audience. Intent data is a superpower here. Start by looking at your current and past customers.

B2B 92

B2B B2B Marketing Segmentation Psychographics 92

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. To be honest, we end up getting that stuff too, only three to five years later.

B2B Marketing 58

B2B Marketing B2B Psychographics B2B Sales 58

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. First-party intent data and advanced analytics to individualize every interaction.

Marketing Prospects 62

Marketing Prospects Intent Data Trigger Marketing Interactive Marketing 62

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Data is the ultimate currency for tech-savvy marketers to leverage upon.

B2B Marketing 58

B2B Marketing B2B Trends Studies 58

6sense

DECEMBER 1, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. But this invisible data isn’t just useful for prospecting. For newcomers to the Dark Funnel, it’s easiest to think of its anonymous intent data as newfound clues from second- and third-party sources such as: Industry publications.

Digital Marketing Funnels 62

Digital Marketing Funnels Marketing Funnels Buyer Intent Advertising Funnels 62

6sense

NOVEMBER 22, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. But this invisible data isn’t just useful for prospecting. For newcomers to the Dark Funnel, it’s easiest to think of its anonymous intent data as newfound clues from second- and third-party sources such as: Industry publications.

Digital Marketing Funnels 62

Digital Marketing Funnels Marketing Funnels Buyer Intent Advertising Funnels 62

Binary Demand

MAY 2, 2023

B2B companies should concentrate on their leads’ firmographic, psychographic, and behavioral data to optimize their approach. These keywords are usually longer and more descriptive, reflecting the searcher’s intent and language.

B2B Sales 59

B2B Sales High Quality Lead B2B Leads 59

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

B2B Sales 52

B2B Sales B2B Marketing Marketing Strategy B2B 52

Strategic-IC

DECEMBER 16, 2020

First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent.

Account Based Marketing 62

Account Based Marketing ABM Marketing B2B Sales 62

Strategic-IC

DECEMBER 16, 2020

First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent.

Account Based Marketing 62

Account Based Marketing ABM Marketing B2B Sales 62

Strategic-IC

NOVEMBER 21, 2018

When considered in combination with the right toolstack, data insight, and wider campaign planning, programmatic ad platforms offer the ability to precisely target very niche audiences; using custom audience segments, programmatic can run the right message to the right person at the right time.

Advertisements 75

Advertisements Advertising B2B Marketing Intent Data 75

Heinz Marketing

AUGUST 5, 2021

Find expansion opportunities by monitoring intent and engagement by product line. Features/functionality: An embedded CDP containing millions of businesses augmented by your first-party CRM and MAP data, firmographic data, behavioral and engagement data, intent data, psychographic data, and relationship data.

Account Based Marketing 124

Account Based Marketing ABM B2B DemandBase 124

Terminus

APRIL 13, 2022

Common advanced data attributes include technology used, recent funding, and number of employees in a specific department. Intent Data tells you which target accounts are ready to have a conversation or make a purchase. More On Intent Data. Hiring Intent – Recent hires and job postings speak volumes!

Intent Data 26

Intent Data Marketing Prospects Intent CRM 26

6sense

OCTOBER 6, 2022

Craft personalized, intent-based emails. Building off the powerful capabilities of Slintel (which 6sense acquired last year ) and launching in Q1 2023, our improved Sales Intelligence will feature even more robust data that reflects significant investments in: Global contact data. Loop in sales at the right moment. …

Account Based Marketing 48

Account Based Marketing ABM Digital Marketing Funnels B2B Sales 48

SalesIntel

SEPTEMBER 21, 2021

For example, you may use Buyer Intent Data to discover what topics leads are researching. To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. However, not all types of data will work in this situation.

Generation 52

Generation Tactics Leads Lead 52

Martech

SEPTEMBER 24, 2021

Firmographic data: Provides quantitative business information, including vertical market, company size and number of locations, number of employees, annual revenue and growth. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors.

Account Based Marketing 120

Account Based Marketing ABM B2B Marketing B2B 120

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

B2B 59

B2B B2B Marketing Personalization B2B Sales 59

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Integrated G2 and TrustRadius intent.

Conference 62

Conference Digital Marketing Funnels Advertising Funnels Marketing Funnels 62

Terminus

JUNE 11, 2021

Terminus’ exhaustive data on tens of millions of businesses allows you drill down to the exact right accounts First-party data. Bring all your existing data, regardless of the platform, into Terminus to find the best segment Psychographics. Intent will help surface those accounts so you’re never caught off guard.

Generation 57

Generation Marketing Account Based Marketing Bombora 57

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent B2B Account Based Marketing 8

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. This holds true if you are a business reliant on accurate prospecting data to drive your marketing, an established brand looking to identify niche personas, or a startup yet to make your first sale.

Marketing Prospects 62

Marketing Prospects Account Based Marketing Email Marketing Intent Data 62

Heinz Marketing

OCTOBER 2, 2022

Many companies focus on firmographic data when defining their ideal customer profile—like industry, company size, location. Think of it as psychographics from an account perspective. But Rev is different. . They’re able to pull what they call exegraphics—how a company executes and operates. Do they use the cloud? Are they risk averse?

Marketing Funnels 111

Marketing Funnels Advertising Funnels Marketing Prospects B2B Sales 111

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. Data and workflow platforms that once operated in silos are now converging to.

Intent Signal 62

Intent Signal B2B Sales B2B Marketing Marketing Prospects 62

6sense

DECEMBER 1, 2021

Most of us don’t recognize just what or how much data about our interests and intentions we leave in our wake. We refer to this world of anonymous buyer intent data as the Dark Funnel. What is Dark Funnel Data? We’re inclined to think of our steps as anonymous. Let’s start unpacking those questions. Device IDs.

Digital Marketing Funnels 62

Digital Marketing Funnels Marketing Funnels B2B Sales B2B Marketing 62

Valasys

JUNE 18, 2019

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history. Conclusion.

B2B 45

B2B Content Marketing Prospects B2B Marketing 45

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently. Segment Based on Buyer Intent. Move Focus from Total Accessible Market to Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Buyer Intent 62

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently. Segment Based on Buyer Intent. Move Focus from Total Accessible Market to Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Buyer Intent 62

Valasys

AUGUST 12, 2019

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. Assimilate the intent Data for Targeting : . Using Intent Data With Content Strategy : .

Account Based Marketing 40

Account Based Marketing ABM Digital Marketing Funnels Marketing Funnels 40

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences.

B2B Marketing 45

B2B Marketing Opt-in B2B Buyer Personas 45