SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Allows multi-step enrichment workflows by combining data from different sources. Demandbase provides insights into contacts, company details, and buying signals.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

6sense

MAY 12, 2020

“Joint customers can now leverage Bombora intent data with 6sense’s robust segmentation, analytics, and engagement features to shine a light on their Dark Funnel and engage the best accounts for their sales and marketing teams.”. About 6sense.

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

Only B2B

OCTOBER 13, 2021

Your sales and marketing teams will be able to create tailored and multi-channel campaigns that will captivate your customers. Most intent providers collect data in real time but only give it to clients once a week in data chunks. ZoomInfo provides intent signals on your terms.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

6sense

DECEMBER 17, 2021

It’s the holy grail: You’ve brought messaging consistency and reliability to your entire Go-To-Market effort — and you’ve done it across all digital channels. You still haven’t covered every channel. Multi-Threading Buyer Committees. That’s impressive. . There’s just one problem. Where Uncertainty Lurks In Sales Interactions.

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

6sense

JULY 8, 2021

Bombora Company Surge® adds a unique, consent-based intent signal to 6sense’s already powerful intent capabilities and predictive models. The combined 6sense and Bombora solutions produce a full-funnel predictive analytics engine fueled by robust, curated B2B data coverage.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

SalesIntel

AUGUST 11, 2023

Master the Art of Multi-Channel Engagement The lead generation mantra of “don’t put all your eggs in one basket” couldn’t be more important. Simultaneously, your multi-channel strategy encompasses email marketing—a personalized journey that delivers content tailored to their pain points.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Allocation Lead Scoring 40

Madison Logic

JANUARY 13, 2022

This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world. ” Madison Logic recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

SnapApp

OCTOBER 17, 2019

Marketers who send all their leads to sales often believe that if prospects are willing to share their company email address (through any channel), your sales team has a shot of selling them on your solution.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Valasys

MAY 1, 2020

The customers of Infogroup who use Data Axle would now be able to demarcate whether their customers are interested in specific products or services by using the data of customers’ actions across several channels on the web and by leveraging the B2B intent data acquired in the process.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

DiscoverOrg

OCTOBER 19, 2017

Smart Campaigning – What if your account-based advertising was triggered automatically off of intent signals and engagement data? Thanks to an increasing number of partner integrations, you can run multi-channel account-based marketing campaigns with consistent messaging.

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

6sense

JULY 8, 2021

Bombora Company Surge® adds a unique, consent-based intent signal to 6sense’s already powerful intent capabilities and predictive models. The combined 6sense and Bombora solutions produce a full-funnel predictive analytics engine fueled by robust, curated B2B data coverage.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

LeanData

AUGUST 10, 2020

On top of these issues, programmatic targeting and intent signal gathering have become significantly tougher as workers are spread out more than ever, making it more challenging than ever to identify audiences, and signals within those audiences, to target. .

Budget Programs 80

Budget Programs Intent Signal Multi-Channel Advertising Agencies 80

Madison Logic

AUGUST 26, 2020

Madison Logic 2020 marketing investment data shows an average uplift of more than 50% in target account reach for companies that integrate across multiple channels. A multichannel strategy also allows marketers to track account engagement and reach across channels for a truly holistic view of what’s working.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Aberdeen

JANUARY 22, 2019

A longtime provider of company contact information, DiscoverOrg recently announced it would be enhancing and relaunching its OppAlerts product (part of their platform offering) with Bombora Company Surge buyer intent signals. ” Leadspace also partners with Bombora for their intent data. EverString. Spiceworks.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Engagio

MAY 14, 2019

From team structure and account segmentation to cross-channel execution and measurement, Salesforce uses their ABM programs to engage high-value accounts. Beyond buzzwords: omni-channel, ABM, buyer’s journey, intent signals, storytelling. Integrated across channels. Multi-touch attribution.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

DealSignal

AUGUST 30, 2021

If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intent signals ,” that you want to keep tabs on.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Terminus

JANUARY 29, 2020

Solution : After auditing the Terminus/Hubspot integration, the Townsend Security team decided to move forward with a new multi-channel ABM program via the Terminus ABM platform. This coordinated multi-channel effort, alongside Townsend Security’s existing demand gen efforts, resulted in a 33% increase in sales. .

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

SalesIntel

JULY 12, 2021

75% of marketers say direct mail is the best channel to reach the C-Suite and 84% agree that it improves multi-channel campaign performance. Orchestrated with digital channels, personalized direct mail can be added to your automated marketing journeys, making TAC a powerful strategy to deliver holistic experiences.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Madison Logic

AUGUST 10, 2022

As the convergence of demand and ABM continues, marketers must connect the dots between channels. Addressing complex buying committees across these channels through personalized content leads to more engagement and a better experience for buyers. . Sales and Marketing Alignment Matters . Three Key ABM Program Objectives .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Rollworks

SEPTEMBER 13, 2018

Integrate ABM into a multi-channel marketing strategy. ABM works best when prospective customers are exposed to your content on multiple channels. But you shouldn’t just blast out the same content to all of your social media accounts without regard to the nuances of particular channels. Clicked a link in an email.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Top of Funnel 40

Hubspot

JULY 15, 2020

From there, work with intent signals that show surging topics for certain accounts, like how often they're searching for topics related to your service. Define your marketing mix and invest in the channels most likely to reach and engage your audience with the right messaging. This will look like CTR, CPM, CPA, CTOR, etc.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Inbox Insight

JANUARY 15, 2019

In today’s multi-channel digital world, full of choice, information and competition, value is a lot more complex – we as marketers, have to work a lot harder to attract, engage and sustain the attention of our audiences. These include real-time digital body language signifiers such as: Intent signals.

Planning 62

Planning Demand Generation Marketing Plans Research 62

DemandBase

NOVEMBER 19, 2018

ABM strategy, which incorporates planning, KPI development, organizational change, and often times a multi-step transition from traditional demand gen tactics to modern ABM ones, is a huge growth area. This category of services frequently fills a knowledge gap that most organizations are simply not adequately resourced to address.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

Inbox Insight

JANUARY 15, 2019

In today’s multi-channel digital world, full of choice, information and competition, value is a lot more complex – we as marketers, have to work a lot harder to attract, engage and sustain the attention of our audiences. These include real-time digital body language signifiers such as: Intent signals.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Valasys

AUGUST 30, 2019

Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram. Marketers need to focus on & optimize their multi-channel attribution strategies.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Zoominfo

MARCH 15, 2023

When thinking about revenue, it’s important for sales and marketing to determine the extent to which they want to focus on the first-year value of the deal (Annual Contract Value, or ACV) or the full value of the deal if it’s multi-year (Total Contract Value or TCV). These same topics are also an important source of intent signals.

Efficiency 130

Efficiency Top of Funnel Budget Programs CMO 130

Zoominfo

AUGUST 23, 2023

1 G2 rated intent signals. We needed to tell the story of our transition to a robust platform that helps you unlock insights, engage customers, and win faster through data, multi-channel outreach, and automation. Historically, ZoomInfo has been strongly associated with sales and data, including our No.

Marketing Analytics Tools 130

Marketing Analytics Tools Campaigns Zoominfo Brand Identity 130

DealSignal

MARCH 22, 2023

This means analyzing each marketing channel’s performance. 4 Maximize engagement with leads When you’re tasked with generating leads, you want to make the most of all your channels. There’s such a thing as content fatigue, and you don’t want to inundate your leads with communication solely from one channel.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Madison Logic

FEBRUARY 28, 2024

Crafting these experiences involves more intelligent targeting and a better understanding of their individual needs to deliver more relevant content and messaging across the channels they use the most. Combining multiple sources of data provides a differentiated and multi-faceted view of buyer intent.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

DealSignal

JUNE 3, 2021

This means analyzing each marketing channel’s performance. 4 Maximize engagement with leads When you’re tasked with generating leads, you want to make the most of all your channels. There’s such a thing as content fatigue, and you don’t want to inundate your leads with communication solely from one channel.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Inbox Insight

JANUARY 29, 2019

B2B buyers have taken their search online – 70% of the decision-making process is made up of researching digital content and utilizing social channels like LinkedIn to get access to key information ( Ryan Erskine, Forbes ). What’s more, our segmentation criteria has become a lot more sophisticated.

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

Madison Logic

DECEMBER 14, 2023

The rise of social media and other digital marketing channels has made it easier for B2B marketers to reach and engage with potential customers. This has created an opportunity for B2B marketers to build relationships with potential customers across multiple channels and nurture them into leads.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Madison Logic

NOVEMBER 14, 2023

An MQA approach takes into consideration the collective engagement and intent signals from the full buying committee within a target organization, allowing you to qualify potential buyers more accurately.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

BenchmarkONE

JANUARY 25, 2023

Key Features: B2B lead generation Channel attribution Conversion tracking Customer segmentation Dynamic engagement tracking Automatic lead scoring Email Alerts 3. The platform empowers sales reps to respond promptly to new leads, keep interactions consistent across multiple channels, and generate more qualified sales opportunities.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

PureB2B

JANUARY 3, 2022

If you've already invested in creating such killer thought leadership materials as infographics and white papers, it makes sense to promote that content on the websites, blogs and social media channels your top customer prospects visit on a regular basis. Getting Toasty with Predictive Analytics and Buyer Intent.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

Inbox Insight

MAY 10, 2022

With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve their approach in line with the overarching goal – to drive and develop B2B multi channel strategy? What repurposing techniques are key to achieving this?

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

DealSignal

JANUARY 25, 2023

If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intent signals ,” that you want to keep tabs on.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52