Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. Over time, it learns which email content resonates best with different prospects.

Marketing AI 105

Marketing AI Work Management Tools Marketing Management 105

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals. Real-time signals are the secret sauce.

Zoominfo 130

Zoominfo Marketing Analytics Tools Marketing AI Enterprise Management 130

Martech

JULY 11, 2024

Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. This is how ZoomInfo describes intent data based on signal strength: “Derived intent signals are a mix of first-party and third-party signals. ZoomInfo, “What is intent data?”

B2B Marketing 132

B2B Marketing Intent Signal Zoominfo B2B 132

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Ideal Customer Profiles Zoominfo Intent Signal 130

Zoominfo

JANUARY 13, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. Take email prospecting, for instance. But savvy sales leaders know AI isnt a magic wand that can close deals for you.

Lead Ranking 130

Lead Ranking Lead Scoring Conversion Intent Signal 130

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. Its the engine that powers prospecting, personalization, and pipeline generation.

Marketing Analytics Tools 130

Marketing Analytics Tools B2B Sales B2B Marketing Zoominfo 130

Zoominfo

JANUARY 30, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. Take email prospecting, for instance. Heres how AI can help: 1.

Lead Ranking 130

Lead Ranking Lead Scoring Conversion Zoominfo 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

markempa

DECEMBER 17, 2024

Stop me if this sounds familiar… Your marketing team is churning out content. Here’s something to think about: The real problem isn’t your sales or marketing team’s effort or creativity. Align Around Revenue Your sales team’s time is your most expensive marketing channel. Treat it that way.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Demand Cost 120

markempa

DECEMBER 17, 2024

Stop me if this sounds familiar… Your marketing team is churning out content. Here’s something to consider: The real problem isn’t your sales or marketing team’s effort or creativity. Align Around Revenue Your sales team’s time is your most expensive marketing channel. Treat it that way.

Demand Generation 120

Demand Generation Marketing Qualified Leads Lead Ranking Cost 120

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. The bad news? Seamless.AI

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Only B2B

DECEMBER 4, 2024

Timing is everything in sales and B2B marketing. What is Intent-Based Marketing? Intent-based marketing is a strategy that uses customer signals to identify and target prospects who show intent to purchase or engage with a product or service. Why Data Driven Marketing is Important?

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

SmartBrief - Marketing

FEBRUARY 12, 2025

This is where intent data comes in. When you understand which prospects have the most intention to buy, you know who to target. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts. Theres no doubt that intent data unlocks valuable insights.

Intent Data 87

Intent Data Intent Lead Ranking Lead Scoring 87

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Lead scoring is crucial for tackling this challenge by ranking and assessing prospects’ readiness to buy.

Lead Scoring 117

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 117

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). Schedule a Free 30-Minute Discovery Call Before recommending an approach, let’s explore the pros and cons of each individual model.

Lead Ranking 238

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 238

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. With ZoomInfo, exporting enriched data into Salesforce is quick and easy.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. If youre not actively working to move those prospects through the pipeline, you might as well not have bothered. Early in my career, events terrified me.

Planning 130

Planning Event Marketing Marketing & Strategy Marketing Strategy 130

Only B2B

JULY 10, 2024

Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle. If you’re looking for relevant B2B intent data statistics today, you will want to read this.

Intent Data 71

Intent Data Statistics Intent Top of Funnel 71

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Or rather, not all intent data is relevant to your business needs.

Intent Data 244

Intent Data Intent Intent Signal Marketing Analytics Tools 244

Zoominfo

FEBRUARY 18, 2025

By centralizing call data, sales teams gain insights into call effectiveness, prospect engagement, and overall campaign success. ZoomInfo ZoomInfos Go-to-Market Intelligence platform enhances outbound sales call tracking by providing unmatched B2B data, real-time insights, and AI-driven automation. Learn More about Close 3.

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Or rather, not all intent data is relevant to your business needs.

Intent Data 230

Intent Data Intent Intent Signal Marketing Analytics Tools 230

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. Your CRM is too often a mirage of the true market, hindering frontline GTM teams, slowing revenue growth, and limiting opportunities across the board. Bottom line?

Marketing Analytics Tools 130

Marketing Analytics Tools CRM Enterprise Management Zoominfo 130

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Martech

SEPTEMBER 6, 2024

Status : Private Beta Applicable HubSpot Hubs : Marketing, Content Applicable HubSpot Tiers : Professional, Enterprise Optimize sales outreach with Dynamic Sequences What’s new : HubSpot introduces Dynamic Sequences, a sequence type that automates initial outreach and creates manual tasks only for contacts who engage with your emails.

Multi-Touch Attribution 110

Multi-Touch Attribution Enterprise Management Automation Terms and Conditions 110

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Automation of cross-channel marketing tasks.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Only B2B

JULY 10, 2024

Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle. If you’re looking for relevant B2B intent data statistics today, you will want to read this.

Statistics 71

Statistics Top of Funnel Intent Data Intent Signal 71

Zoominfo

MAY 27, 2021

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. But how does ZoomInfo Intent work? That’d be something.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

APRIL 21, 2021

For this exercise, pretend you work at a digital marketing agency that helps healthcare organizations digitally transform their practices to improve patient satisfaction. Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Ranking Lead Scoring 246

FunnelEnvy

APRIL 14, 2025

Without a well-optimized TOFU, businesses risk wasting marketing budgets on unqualified leads, experiencing higher churn rates, and missing out on valuable opportunities to nurture prospects into long-term customers. Common challenges include misaligned targeting, ineffective content, and a lack of clear intent signals from prospects.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 69

Only B2B

APRIL 16, 2025

Thats how behavior-led messaging becomes timely, relevant, and effective According to the Content Marketing Institute, 87% of marketers say content marketing generates demand , and 74% say it nurtures leads effectively. You can also map buyers content journeys to intent signals from platforms like Bombora.

Acquisitions 71

Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Only B2B

FEBRUARY 26, 2025

To figure this out, you need real-time intent data data that tells you: Who is searching What they are searching for When they are searching for it A strong lead scoring model helps you rank prospects based on their intent so you can identify the best-fit leads and guide them towards conversion.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Data Intent 62

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. In other words, there was too much data , which led to too many intent signals.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Martech

FEBRUARY 10, 2025

These tools help sales teams stay on track with their pipeline, timing outreach and using pre-built email templates or phone scripts to engage more prospects efficiently. Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there.

Top of Funnel 78

Top of Funnel Marketing Automation Services Thought Leadership Intent Signal 78

Exo B2B

MARCH 4, 2025

What’s more, only 5% of companies are actively intending to buy at any given tim e, which means that 95% of your potential customers (prospects) are consuming content and comparing their options before raising their hand. What tools can be used to identify buying signals in B2B? Also, cross-reference several data sources.

Intent Data 52

Intent Data Lead Ranking Intent Purchase 52