Anteriad

MARCH 29, 2023

Make sure your data is up to date and deduped. Even better, examine any psychographic data you have too. Are you changing your audience because you aren’t getting results from your current target persona, because the market has changed, or because you want to expand to new segments? Intent data is a superpower here.

Allocation 83

Allocation B2B Psychographics Segmentation 83

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Strategic-IC

DECEMBER 16, 2020

It allows you to segment them by unique identifiers, e.g. size, industry, turnover, no. First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

It allows you to segment them by unique identifiers, e.g. size, industry, turnover, no. First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Data is the ultimate currency for tech-savvy marketers to leverage upon.

Planning 58

Planning Studies B2B Marketing Trends 58

Strategic-IC

NOVEMBER 21, 2018

When considered in combination with the right toolstack, data insight, and wider campaign planning, programmatic ad platforms offer the ability to precisely target very niche audiences; using custom audience segments, programmatic can run the right message to the right person at the right time.

Advertisements 75

Advertisements Advertising Work Management Intent Data 75

Binary Demand

MAY 2, 2023

Categorization of leads Categorizing leads, known as customer segmentation , involves segmenting leads into groups based on similar attributes. B2B companies should concentrate on their leads’ firmographic, psychographic, and behavioral data to optimize their approach.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently. Segment Larger TALs. Segment Based on Ease of Access. Segment Based on Account Engagement.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently. Segment Larger TALs. Segment Based on Ease of Access. Segment Based on Account Engagement.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

PureB2B

MAY 30, 2022

In its broadest sense, ‘technographics’ is a shorthand term for ‘technographic segmentation’. It’s the means of analysing statistical data, produced by a population or group, based on their ownership and usage of technology. It is a class of market segmentation such as Demographics and Firmographics.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

SalesIntel

AUGUST 23, 2021

As an acknowledgment of this data-driven phenomenon, technographics aim to segment technology at a granular level into several parameters. What is technographic data? Why do you need technographic data? How to use technographic data? How to create a targeted segment using technographics?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Engagio

NOVEMBER 14, 2023

The AI then takes over, using its learning algorithms to identify the optimal customer segments, tailor the messaging, and select the most effective channels for interaction. It not only executes these actions but also monitors the outcomes, analyzes the performance data, and iteratively refines its approach.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Valasys

JUNE 18, 2019

Geofencing is a new concept & the next big thing for marketers who wish to target their audiences based on geographical radii & wish to launch specific geo-targeted ad-campaigns with well-tailored segment-specific content strategies to boost the experiences of their buying prospects. Conclusion.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

NOVEMBER 15, 2019

The who is my target audience quiz & how to identify the target market are the questions that marketers need to find apt answers to before they define their niches & before they opt for modern targeting methodologies to segment & sub-segment their target audiences. Wrapping Things Up.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

JULY 17, 2020

In order to deploy a highly-personalized content strategy to scale-up your lead generation endeavors, you can consider the following techniques: Adopt a data-driven approach, prioritize intent-data and use the demographic, firmographic, technographic, psychographic, and other vital data points as and when feasible.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Valasys

JUNE 4, 2019

This is the portion of the content that changes dynamically based on the “intent-data” of the prospects researching on the website. (Source: business2community.com). Integrating personalization into content strategy gives rise to dynamic content. Using dynamic content requires a structured & centralized customer database.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Work Management 45

Zoominfo

MAY 5, 2021

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data. Here are three trends to help you segment both efficiently and safely—this year and beyond.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Boost outreach via psychographics.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Define Your Target Persona: Doing the basics correctly matters the most.

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Valasys

AUGUST 12, 2019

Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan. The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

PureB2B

FEBRUARY 9, 2022

A well-crafted buyer persona allows you to determine the demographics and psychographics of the people you want to reach out to with your campaigns. A well-crafted buyer persona allows you to determine the demographics and psychographics of the people you want to reach out to with your campaigns. Engage with Each Segment Appropriately.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48

Valasys

OCTOBER 22, 2019

With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. To optimize sales conversions the prospects can be fed with segmented content resonating with the interests of the prospects.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

JULY 23, 2019

This comprehensive solution allows B2B & ABM (Account-Based Marketing) marketers to precisely identify & activate separate accounts for customers & prospects when they engage with the product or services of their choice showing a buying intent.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

Valasys

JUNE 12, 2019

Segmenting the buyer persona into different clusters of prospects is important & this is where artificial intelligence steps in. The marketers can leverage segment-specific content to captivate the attention of potential buyers & to guide them through the sales funnel by addressing their pain points.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Zoominfo

MAY 5, 2021

In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data. Here are three trends to help you segment both efficiently and safely—this year and beyond.

Segmentation 130

Segmentation Lead Ranking Marketing Qualified Leads Trends 130

Valasys

SEPTEMBER 27, 2019

The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

OCTOBER 31, 2019

Right from the persona discovery to market segmentation, research lies everywhere. With the equation of data being extended to targeting, hyper-targeting & market sub-segmentation into several clusters have become usual norms.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

MARCH 9, 2020

A predictive content strategy in-turn is based on the first & third-party intent-data. & & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JANUARY 17, 2020

The target personas need to be clustered into specific segments before they can be targeted and converted. Personalization means much more than addressing the customers with the correct name after they log in.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

APRIL 15, 2020

To effectively execute effective lead nurturing strategies marketers need to have suitable marketing automation platforms in place to help them identify, segment and target their unique buyer personas in the process of scaling-up their inbound marketing game. Read more on Everybody Loves a Personalized Email.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

MAY 27, 2020

” Also, the marketers should draft their pieces of content according to the demographic, firmographic, technographic, psychographic, past browsing behaviors, and researching habits and intent-data of their ideal prospects and customers. Write Better Headlines. Communicate Your Ideas Effectively.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. He emphasized on leveraging data from buyers’ journeys to serve users with hyper-personalized pieces of content.

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40