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Layering exegraphics and intent data to up your game (and your returns)


RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. There’s no doubt about it.

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Content + Intent Data: A Compass for Content Strategy


We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent should be a compass for your content strategy, not a map.


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How Intent Data Analysis Helps B2B Companies Boost ROI


Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

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Top 5 Ways to Supercharge ABM with Intent Data


With the expansion of digitized landscape, data-driven decisions are paramount to drive business growth. The B2B marketers need to supercharge ABM with intent data for optimized sales conversions by streamlining the sales cycles of the prospects. Learn more on: How Intent Data Analysis Helps B2B Companies Boost ROI.

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3 Sales Tools to Build Stronger Connections With Prospects


This comes in two flavors: firmographics and psychographics. This data is fundamental to communicating well with prospects and supporting critical go-to-market functions, such as audience segmentation , territory planning , and lead routing. . “What’s difficult, and where most fall off, is psychographics.

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How To Meet Buyers’ Goals in an Era of Uncertainty

Tony Zambito

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty.

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Boost Engagement with These Account-Based Marketing Tactics


Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. You need to gain an understanding of what your accounts are searching or in marketing for and tools like an intent-led marketing cloud is one way to do that. Start