Anteriad

MAY 3, 2023

From intent data to buying groups, we’ll explore the key factors that contributed to their success and offer insights into how you can follow in their footsteps. Here are some takeaways to help set you up for high growth: Intent data Successful marketers were far more likely to use intent data to target their audiences.

B2B Marketing 66

B2B Marketing B2B Peer-to-peer Intent Data 66

SendX

NOVEMBER 12, 2020

This is done by collecting and processing necessary data into actionable sales information that will help you articulately plan your way into achieving desired results. Modern sales intelligence helps you incorporate real-time buyer intent data into your sales decision trees.

Tools 195

Tools Intent Data Marketing Prospects Buyer Intent 195

Zoominfo

MAY 5, 2021

Then, less than ten years ago, access to really strong, granular data gave birth to the ability to drill beyond the superficial audience segments and reach down into what I call audience cohorts.”. Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.

Segmentation 246

Segmentation Trends Marketing Zoominfo 246

SalesIntel

APRIL 16, 2021

Psychographic. With SalesIntel, you can get access to comprehensive B2B data for ABM , which includes technographic, behavioral, and firmographic data for US-based and international businesses. Psychographic customer segmentation. Produce data-driven customer profiles. Firmographic. Technographic. Geographic.

B2B Marketing 80

B2B Marketing B2B Sales Intent Data Psychographics 80

Content4Demand

JULY 28, 2021

These people on the front lines with your buyers can provide a wealth of insights into the psychographics of your personas. Often, there are no demographics or psychographics spelled out, despite snippets of both of built into the descriptions. Another option is to go to the source itself.

Buyer Personas 111

Buyer Personas Psychographics Tips Intent Data 111

SalesIntel

JUNE 28, 2022

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching. Psychographic data.

B2B 52

B2B B2B Sales Psychographics B2B Marketing 52

Zoominfo

MAY 5, 2021

Then, less than 10 years ago, access to really strong, granular data gave birth to the ability to drill beyond the superficial audience segments and reach down into what I call audience cohorts.” Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.

Segmentation 130

Segmentation Trends Marketing Zoominfo 130

Anteriad

DECEMBER 14, 2022

One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP). New AI tools can expand on the typical data used to drive personalization and incorporate psychographics. By leveraging psychographics, you can better adjust your messaging and how you approach your leads.

B2B Marketing 40

B2B Marketing B2B B2B Sales Marketing 40

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. To be honest, we end up getting that stuff too, only three to five years later.

B2B Marketing 58

B2B Marketing B2B Psychographics B2B Sales 58

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Data is the ultimate currency for tech-savvy marketers to leverage upon.

B2B Marketing 58

B2B Marketing B2B Trends Studies 58

Anteriad

MARCH 29, 2023

Make sure your data is up to date and deduped. Even better, examine any psychographic data you have too. Work with a trusted data provider to get accurate information to build and target your new audience. Intent data is a superpower here. Start by looking at your current and past customers.

B2B 92

B2B B2B Marketing Segmentation Psychographics 92

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. First-party intent data and advanced analytics to individualize every interaction.

Marketing Prospects 62

Marketing Prospects Intent Data Trigger Marketing Interactive Marketing 62

Binary Demand

MAY 2, 2023

B2B companies should concentrate on their leads’ firmographic, psychographic, and behavioral data to optimize their approach. Tap into your MQL’s intent data Using buyer’s intent data can provide valuable information about your MQLs, which can potentially become SQLs.

B2B Sales 59

B2B Sales High Quality Lead B2B Leads 59

6sense

DECEMBER 1, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. But this invisible data isn’t just useful for prospecting. For newcomers to the Dark Funnel, it’s easiest to think of its anonymous intent data as newfound clues from second- and third-party sources such as: Industry publications.

Digital Marketing Funnels 62

Digital Marketing Funnels Marketing Funnels Buyer Intent Advertising Funnels 62

Strategic-IC

NOVEMBER 21, 2018

When considered in combination with the right toolstack, data insight, and wider campaign planning, programmatic ad platforms offer the ability to precisely target very niche audiences; using custom audience segments, programmatic can run the right message to the right person at the right time.

Advertisements 75

Advertisements Advertising B2B Marketing Intent Data 75

6sense

NOVEMBER 22, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. But this invisible data isn’t just useful for prospecting. For newcomers to the Dark Funnel, it’s easiest to think of its anonymous intent data as newfound clues from second- and third-party sources such as: Industry publications.

Digital Marketing Funnels 62

Digital Marketing Funnels Marketing Funnels Buyer Intent Advertising Funnels 62

Strategic-IC

DECEMBER 16, 2020

First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent.

Account Based Marketing 62

Account Based Marketing ABM Marketing B2B Sales 62

Strategic-IC

DECEMBER 16, 2020

First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent.

Account Based Marketing 62

Account Based Marketing ABM Marketing B2B Sales 62

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

B2B Sales 52

B2B Sales B2B Marketing Marketing Strategy B2B 52

Heinz Marketing

OCTOBER 2, 2022

Many companies focus on firmographic data when defining their ideal customer profile—like industry, company size, location. Think of it as psychographics from an account perspective. But Rev is different. . They’re able to pull what they call exegraphics—how a company executes and operates. Do they use the cloud? Are they risk averse?

Marketing Funnels 111

Marketing Funnels Advertising Funnels Marketing Prospects B2B Sales 111

SalesIntel

SEPTEMBER 21, 2021

For example, you may use Buyer Intent Data to discover what topics leads are researching. To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. However, not all types of data will work in this situation.

Generation 52

Generation Tactics Leads Lead 52

Terminus

APRIL 13, 2022

Common advanced data attributes include technology used, recent funding, and number of employees in a specific department. Intent Data tells you which target accounts are ready to have a conversation or make a purchase. More On Intent Data. There are more types of intent data, and MUCH more on this topic to cover.

Intent Data 26

Intent Data Marketing Prospects Intent CRM 26

Heinz Marketing

AUGUST 5, 2021

Features/functionality: An embedded CDP containing millions of businesses augmented by your first-party CRM and MAP data, firmographic data, behavioral and engagement data, intent data, psychographic data, and relationship data. Terminus helps us have an integrated marketing solution.

Account Based Marketing 124

Account Based Marketing ABM B2B DemandBase 124

Terminus

JUNE 11, 2021

Terminus’ exhaustive data on tens of millions of businesses allows you drill down to the exact right accounts First-party data. Bring all your existing data, regardless of the platform, into Terminus to find the best segment Psychographics. Target accounts that are already in-market with Bombora and G2 integration.

Generation 57

Generation Marketing Account Based Marketing Bombora 57

Valasys

JUNE 18, 2019

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history. Conclusion.

B2B 45

B2B Content Marketing Prospects B2B Marketing 45

Martech

SEPTEMBER 24, 2021

Firmographic data: Provides quantitative business information, including vertical market, company size and number of locations, number of employees, annual revenue and growth. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors.

Account Based Marketing 120

Account Based Marketing ABM B2B Marketing B2B 120

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. This holds true if you are a business reliant on accurate prospecting data to drive your marketing, an established brand looking to identify niche personas, or a startup yet to make your first sale.

Marketing Prospects 62

Marketing Prospects Account Based Marketing Email Marketing Intent Data 62

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

B2B 59

B2B B2B Marketing Personalization B2B Sales 59

Valasys

MAY 27, 2019

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. The visitors are attracted, their pain areas are addressed to convert them into leads, which are nurtured & finally converted to sales.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing Strategy 69

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

B2B Marketing 65

B2B Marketing Mobile Marketing Social Marketing Marketing Strategy 65

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences.

B2B Marketing 45

B2B Marketing Opt-in B2B Buyer Personas 45

6sense

OCTOBER 6, 2022

Building off the powerful capabilities of Slintel (which 6sense acquired last year ) and launching in Q1 2023, our improved Sales Intelligence will feature even more robust data that reflects significant investments in: Global contact data. Pre-intent data (such as psychographic and technographic data, and company data).

Account Based Marketing 48

Account Based Marketing ABM Digital Marketing Funnels B2B Sales 48

6sense

DECEMBER 1, 2021

Most of us don’t recognize just what or how much data about our interests and intentions we leave in our wake. We refer to this world of anonymous buyer intent data as the Dark Funnel. Psychographic Signals — The specific interests and attitudes of the buying organization as a whole and its individual roles.

Digital Marketing Funnels 62

Digital Marketing Funnels Marketing Funnels B2B Sales B2B Marketing 62

Valasys

JULY 23, 2019

This comprehensive solution allows B2B & ABM (Account-Based Marketing) marketers to precisely identify & activate separate accounts for customers & prospects when they engage with the product or services of their choice showing a buying intent.

Intent Data 8

Intent Data Intent B2B Account Based Marketing 8

6sense

OCTOBER 25, 2021

Turning raw data into something useful is the hard part, and this proved to us that Slintel understood how to do the serious work of big data processing and machine learning. If we were to go and build all of these amazing technographic, psychographic, and contact data capabilities from scratch, we’d do it exactly how Slintel did it.

B2B Marketing 62

B2B Marketing Transparency Psychographics Marketing Funnels 62

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Buyer Intent 62

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Buyer Intent 62