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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. Shah, and Umberto Milletti, CEO of InsideView, will continue to run the day-to-day operations of their companies.

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Email Lists: Should You Rent or Buy?

The Point

In recent years, a number of long-time business database companies ( InfoUSA , Hoovers , Dun & Bradstreet ) have been joined in the list market by so-called “crowd sourced” databases like Data.com (formerly Jigsaw), InsideView , and others.

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Amazing Account Based Marketing Tactics for Your Entire Funnel

Vidyard

InsideView and CRUSH Reports allow them to see deep insights on the accounts they are targeting. For example, one of the verticals in enterprise we go after when we have target accounts is higher education. Whatever you can get your hands on.”. Bianchini and her team use multiple tools to gather the right data for their targeting.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I believe the companies that will succeed in the lead gen/demand creation world will come from one of two verticals.