Customer Experience Matrix

MARCH 2, 2015

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. So what has changed? The difference is in the details.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. Shah, and Umberto Milletti, CEO of InsideView, will continue to run the day-to-day operations of their companies.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – In addition, there is a natural tendency to focus on lower-cost engagement channels in an effort to save money, yet solely cutting channels for the sake of cutting will dramatically impact performance.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – In addition, there is a natural tendency to focus on lower-cost engagement channels in an effort to save money, yet solely cutting channels for the sake of cutting will dramatically impact performance.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

ClickZ

JUNE 20, 2019

It helps you cater highly personalized emails with its multi-platform versatility and layouts that are effective, fast, scalable, and easy to customize. Current clients: VMWare, Amazon, Stanley Black & Decker, InsideView, ENGIE Cofely, GeneSight. It also supports multiple channels and devices. Source: Oracle Responsys.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

SEPTEMBER 19, 2013

These include Web scanning systems such as InsideView , LeadSpace , and SalesLoft , and general data compilers including NetProspex , Demandbase , Data.com , ZoomInfo , and OneSource. The major difference is that they also recommend messages in other channels, such as Web site personalization or email campaigns.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 19, 2016

Bear in mind that customized messages and state-based flows (which are roughly equivalent to multi-step campaigns) are widely available in general purpose systems not covered in the ABM Guide, so the low counts here don't mean they are really hard to find. They often specialize in channels such as display ads.

Work Management 120

Work Management Marketing Management Marketing Automation Services Account Based Marketing 120