DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? Marketing Sherpa’s research adds that the decay rates of static data are just over 22% per year. And that should usually be the first thing you check on when evaluating potential vendors.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Customer Experience Matrix

OCTOBER 24, 2014

A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. Is SalesPredict right for you?

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Predictive marketing can help you identify high potential targets within your existing marketing database. Find High Potential Targets. Get Contacts for High Fit Accounts.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Engagio

APRIL 18, 2018

We’ve been documenting the general best practices of a six-step Account-Based Marketing strategy. Step one was to align sales and marketing around a list of target accounts and existing customers that are most likely to deliver revenue. InsideView. For a full list of ABM vendors, take a look at our ABM Market Map.

Account Based Marketing 54

Account Based Marketing ABM Contacts Reachforce 54

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

TrustRadius Marketing

MARCH 16, 2022

If you’re looking to improve business decisions with marketing intelligence , pricing plans can have an important impact on costs and on your ability to build successful marketing strategies, increase market share, and grow at scale. Marketing campaigns that track costs improperly can endanger your whole business. .

Marketing Automation Services 98

Marketing Automation Services Pricing Price Budget Programs 98

TrustRadius Marketing

MAY 31, 2022

For enterprises looking to maintain a strong competitive advantage, marketing intelligence becomes indispensable. This data is crucial for formulating business strategies or developing a marketing strategy. It provides both your sales team and your marketing teams with the insights they need to close deals and grow your business. .

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98