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Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

The talk had turned to the industry in general and I was ticking through my usual list of trends – external data, predictive modeling, sales enablement, advanced attribution, adtech and martech integration, local/partner marketing systems, all-in-one systems, content creation support, and of course customer data platforms.

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Terminus acquires Zylotech, the B2B CDP

Martech

In a release, David Raab, founder of the CDP Institute, said “CDP is becoming more widely adopted in B2B, as companies recognize their marketing automation and CRM systems are not enough to provide true data unification and sharing. Zylotech will now operate as the Terminus Customer Data Platform.

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10 Best Account-Based Selling Tools

SalesIntel

Find leads already in the market for your solution. InsideView. InsideView is a platform that integrates research and data into teams’ daily operations. The program is task-based, allowing sales teams to market more effectively and efficiently. Want to check how long is your list of potential clients. Get Started.

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Open season on CRMs?: Friday’s Daily Brief

Martech

In a release, David Raab, founder of the CDP Institute, said “CDP is becoming more widely adopted in B2B, as companies recognize their marketing automation and CRM systems are not enough to provide true data unification and sharing. Zylotech will now operate as the Terminus Customer Data Platform.

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Demandbase’s Acquisitions And Solution Expansion Highlight Accelerating ABM And Martech Evolution

Forrester B2B

Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in our “Now Tech: B2B Marketing Data Providers, Q1 2021“) and expanded its solution portfolio is significant news for the company, (..)

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. It sees itself as filling the gap between simple email systems and enterprise marketing automation products.

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FORCAS’ Next-Gen Scenario-based Account Analytics Platform Unveiled

Valasys

InsideView & Kyndi will supplement the endeavors of FORCAS as the first partner & test user respectively. The new analytics platform by FORCAS will enable marketers to drive Sales by defining & prioritizing the target accounts unambiguously.