Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
Customer Experience Matrix
FEBRUARY 25, 2015
The talk had turned to the industry in general and I was ticking through my usual list of trends – external data, predictive modeling, sales enablement, advanced attribution, adtech and martech integration, local/partner marketing systems, all-in-one systems, content creation support, and of course customer data platforms.
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