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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

InsideView. InsideView is a provider of sales and market intelligence that helps users focus on driving revenue growth. InsideView is a great solution for users that want their intelligence streamlined to their CRM. Interest stage — Lead scoring and qualification.

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Report: Sales and Marketing Alignment Still Comes with Challenges

KoMarketing Associates

Sales and marketing alignment can help with everything from lead nurturing to demand generation. However, alignment is not always easy to achieve.

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Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

For some reason, I suddenly saw a connection of this to external data: if vendors like NetProspex and InsideView could provide sales people with prospects and vendors like MDC provide tools to nurture those prospects, then sales people really don’t need marketing to do either of those things.

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Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing

The Point

Put in place a systematic process of lead qualification to filter, profile, and qualify leads. Consider data services like InsideView to append profile information like job title, company size, industry, or location. Define specific criteria (or a lead score threshold) to determine when a lead gets passed to sales.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). InsideView also tells you who you are connected to in Facebook or LinkedIn. Not only do they build cool marketing campaigns but they can connect to your sales process.

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How to Use Trigger Events for More and Better Leads

markempa

InsideView – a paid sales intelligence platform that delivers triggers in real-time. Relevance is one of the most difficult things to achieve with sales, marketing lead generation outreach but trigger events can help a great deal. For more on this read 5 Lead Nurturing Tips to Create Relevant and Engaging Emails.

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. Example Solutions: InsideView , FirstRain , DiscoverOrg. Did You Know? SALES ENABLEMENT.

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