Martech

NOVEMBER 8, 2021

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform.

DemandBase 110

DemandBase InsideView Ideal Customer Profiles Paid Search Agency 110

Customer Experience Matrix

JANUARY 25, 2016

My look last week at True Influence’s InsightBASE , a relatively new-fangled approach to intent data, was karmically balanced by a conversation with Avention , a old-line data aggregator that traces its roots to CD-ROM business lists from Lotus OneSource. Again, these features are useful even if they are not necessarily unique.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Reachforce InsideView 120

Lattice

NOVEMBER 13, 2015

If you have been following the predictive space, you may have heard about intent data. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. about a web user that make show some intention or future action. Get Contacts for High Fit Accounts.

Acquisitions 100

Acquisitions Planning Lead Ranking Lead Scoring 100

TrustRadius Marketing

MAY 31, 2022

For enterprise plans, most vendors offer customized pricing for marketing intelligence software. Data and storage needs, managed services, and dedicated resources can also impact the final price. Some cons include limits to performance data (40 projects), reporting, and keyword tracking. Enterprise Software Pricing.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Engagio

APRIL 20, 2020

First, consider focusing ABM programs on accounts that are currently showing signs of being in-market, either via anonymous first-party web engagement or third-party intent data. Account engagement systems, intent data, sales engagement tools and more. CMO, InsideView, Author. Practice Vice President, Gartner.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Engagio

MAY 3, 2021

If data is so great, then why aren’t more companies using it more effectively? The data has been fragmented across multiple vendors. Buyers have had to go to one source for intent and account identification, another for firmographics and contacts, and yet a third for technographics. The answer is simple.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? Data Aggregators Data aggregators collect their information from a wide variety of sources and therefore provide broader coverage than list sellers. Does this problem sound familiar?

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52