Data-Driven Sales: Modernizing GTM with Greater Insights
Zoominfo
OCTOBER 19, 2023
But modern GTM’s true potential, Schuck says, is realized when companies are able to bring multiple sources of data together — technology investments, key hires, rich company profiles, website visitor data — to give sales and marketing teams a holistic view of a prospect and their needs. Conceptually, that is the Holy Grail,” he says.
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