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How to Solve the “Swivel Chairing” Problem in Advertising

Bionic

The media buyer would send an insertion order to the ad sales team. These sellers don’t want to take insertion orders anymore. How to Solve the Swivel Chairing Problem A viable solution to the swivel chairing problem is insertion orders. Yes, insertion orders. Every media buying system can produce insertion orders.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. A marketing database allows businesses to target the right people with the right message at the right time, significantly increasing the effectiveness of marketing campaigns. It’s about actively using it.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Personalized email is much more than simply auto-inserting the recipient’s first name. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. This data helps brands to deliver targeted advertising on social media platforms. Mango targets women who are obsessed with denim.

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Enhancing for mobile means keeping in mind voice search and how your target audience can find you that way. Remember to focus on the metrics that demonstrate success in your case.

SEO 261
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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing is a system for targeting leads and customers with pre-programmed messages. This process means you must create different content for buyer journeys for the various segments of your target audience. Your CRM inserts the name, location, and organization to tailor the experience. What Is Automated Marketing?

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Meta launches genAI features for ads

Martech

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Inserting generative AI into the Facebook (and Instagram) ad workflow is likely to appeal to the smaller businesses that constitute the bedrock of Meta’s advertising business. Image expansion. Text variations.

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Email Marketing Challenges in 2021

SendX

HELPFUL TIPS: Relevancy: Only send relevant and targeted information - statistics show that 56% of people unsubscribe due to receiving content irrelevant to them (Campaign Monitor 2020). Subject line: Test your subject line to ensure it targets your audience.