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Don’t Publish a Press Release. Create a Product Story Instead

Contently

When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. When Paul Campillo, head of brand and communications, was working on a story about chatbots, he wanted to insert one so readers could ask it questions about the article.

Press 188
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How to Solve the “Swivel Chairing” Problem in Advertising

Bionic

The media buyer would send an insertion order to the ad sales team. These sellers don’t want to take insertion orders anymore. How to Solve the Swivel Chairing Problem A viable solution to the swivel chairing problem is insertion orders. Yes, insertion orders. Every media buying system can produce insertion orders.

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Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing

Lake One

The post Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing appeared first on Lake One ®. Smart Insights noted that embedding a video on your site can increase conversion rates by up to 80%. As a Vidyard Partner , we’re here to help you turbocharge your growth engine with video for sales and marketing.

Press 92
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Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

Content Marketing Institute

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption. Continue reading →

Design 107
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How to Launch a Product Without a Press Release

Brandpoint

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint.

Press 69
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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing lets you spend less time writing messages and pressing “Send.” Your CRM inserts the name, location, and organization to tailor the experience. Several weeks or a few months is often enough to get the traction and information you need. How Does Automated Marketing Work?

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How to Market an Analyst Report

The Point

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. However, in my experience, most tech companies don’t know how to market them. See what I mean?